Marketing Director Job Description

The Marketing Director Job Description Template

The Marketing Director Job Description Template is a tool to help you quickly and easily create a comprehensive and effective Marketing Director job posting that will attract highly qualified candidates. Customize the responsibilities and requirements based on the marketing needs of your organization. You can also let our marketing recruitment experts do it for you as part of a customized hiring assistance package.

Overview of a Marketing Director’s Role

Strategy

Developing  strategic approaches that align Marketing activities with broader corporate goals and objectives. Enusuring that Marketing resources are sourced and deployed optimally to improve the company’s ability to attract, engage and convert qualified prospects.

Brand

Guide the development and articulation of the company’s brand. Ensure that all communications reflect the differentiated value propositions of key products and services and reflect the company’s mission, vision and values.  

Content

Develop strategies and processes to identify and engage key audiences. Establish strategies and process to facilitate the development and deployment of high-quality content for key audiences.

Promotion

Initiate and guide strategic initiatives to cost-effectively promote the company’s brand, products and services.

Media

Undertake research and utilize data to identify and evaluate the most promising marketing channels required achieve the company’s Marketing and overall strategic objectives.

Job Brief: Section 1 – Marketing Director Job Description Template

 

If you’re a highly experienced marketer with a passion for your craft, and the ability to propel our company’s Marketing practice to new heights, we should talk. We’re looking for a strategic and creative marketing expert who is capabale of advancing our Marketing efforts in impactful and measurable ways to drive our business strategy .

The Marketing Director’s responsibilities include the strategic management of our brand, content, channel and promotional efforts. This includes the development and oversight of the marketing team, budget and external resources. For success in this role, you will need demonstrated success in both traditional and digital marketing environments, guiding strategic and creative efforts across multiple channels. You will also need to be adept at communicating the impact of marketing activities on company objectives, using data, verbal, and written communication to effectively inform and engage stakeholders across all functional areas of the company. 

This position offers the option to work remotely or from our corporate headquarters.

Responsibilities: Section 2 – Marketing Director Job Description Template

  • Oversee the Marketing team.
  • Nurture strategic relationships with key industry players, marketing agencies and service providers.
  • Improve the efficiency, effectiveness, and capacity of the Marketing department.
  • Develop, manage, and report on strategic Marketing initiatives across channels and through the entire funnel.
  • Undertake strategic initiatives to develop, monitor, and leverage the company’s brands, products, and services. 
  • Contribute to the evolution and articulation of the company’s mission, vision, and values. 
  • Lead the company’s content strategy and develop a publisher-centric culture and practice within the Marketing department that can be effectively leveraged across paid, earned and owned channels.
  • Develop a culture and practice of experimentation and optimization within the Marketing department in order to improve results across Marketing channels and platforms. 
  • Improve the efficiency of Marketing operations to yield greater returns on campaigns and programs. 
  • Ensure that all Marketing initiatives across and within channels are based on, and informed by, valid research and data.

Requirements: Section 3 – Marketing Director Job Description Template

  • Bachelor’s degree in business, marketing, communications, or related field.
  • Proven experience in a marketing leadership role.
  • Advanced analytical and creative thinking.
  • Exceptional communication skills.
  • A strong grasp of the full range of  practices required for modern marketing success.
  • Demonstrated storytelling experience across a variety of digital and traditional media.
  • Proficient in the gathering and analysis of data.
  • A well-developed aesthetic and visual communication sense.
  • Demonstrated understanding of marketing technology and associated trends.