Marketing Account Manager

WHAT WE’RE LOOKING FOR

• The Marketing Account Manager is charged with successfully planning and
• executing marketing strategies to increase sales and utilization of PCCA
• products, services and business units. Working within our in-house agency team,
• this role leads cross-functional account teams and balances strategic planning
• with hands-on execution.

WHAT YOU WILL DO

• Develop and maintain a detailed understanding of the compounding industry,

PCCA’s core business, departments and individual accounts/business units.

• Assist the Director of Accounts in annual strategic marketing planning for

PCCA’s core business, assigned departments and business units.

• Develop and implement multi-platform marketing and communications

• campaigns/programs for assigned accounts/business units in collaboration with
• stakeholder teams, Creative Director and Director of Accounts.

• Manage accounts using agency best practices and processes, building strong

• relationships and ongoing communications with account stakeholders (including
• Director of Accounts, VP of Communications and Chief Marketing Officer) to
• ensure alignment of account goals, strategies and tactics, including:

• Collecting input/content
• Writing creative briefs, proposals and plans
• Running meetings – setting agendas, leading discussions, following up
• Setting deadlines and task assignments to ensure on-time execution/delivery
• Confidently and professionally hold stakeholders at all levels to agreed-upon

• priorities, timelines and processes while maintaining a collaborative
• culture.

• Monitor content and design for accuracy, consistency with corporate

strategies, messaging platforms and brand guidelines

• Presenting creative/campaign elements for review/approval
• Developing and managing account budgets, including outside production costs
• Reporting campaign/plan results, including data-driven insights and

recommendations for strategy improvement

• Leverage and optimize marketing channels for maximum effective reach.
• Champion and facilitate the increased use of digital marketing tools and

• support infrastructure for expanded lead generation and qualification,
• improved customer experience, increased targeting capabilities and impactful
• personalization.

• Maintain proficiency with the PCCA project management software and

collaborate with Marketing Operations to ensure deadlines and goals are met.

• May lead and directly manage marketing account coordinators and/or marketing

account specialists.

WHO YOU ARE

• Bachelor's degree in marketing, communications, business or a related field
• 6 to 10+ years in marketing roles with progressively expanded

• responsibilities, including at least two years in a marketing or advertising
• agency (or in-house agency) managing accounts and client relationships,

including

• Development and execution of marketing strategies and campaigns that grew

sales, increased customers, gained audiences and generated a significant

return on investment

• Contribution to digital marketing platforms including website, email and

social media

• Development of key metrics to track and report the impact of overall and

specific marketing efforts

• Excellent communications skills, including written, verbal and public

speaking

• Skilled at building consensus and guiding stakeholders at all levels toward

agreed-upon priorities and timelines

• Solves problems independently, adaptable to changing needs and make decisions

that align with business goals

• Ability to manage and prioritize multiple campaigns and projects for core

business and individual accounts/business units

• Motivated to stay continually informed of the latest marketing and digital

trends

WHO WE ARE

• PCCA helps pharmacists and prescribers create personalized medicine that makes a
• difference in patients’ lives. As a complete resource for independent and health
• system compounding pharmacists, PCCA provides high-quality products, education
• and support to more than 3,000 pharmacies throughout the United States, Canada,
• Australia and other countries around the world. Incorporated in 1981 by a
• network of pharmacists, PCCA has supported pharmacy compounding for more than 45
• years. Learn more at www.pccarx.com [http://www.pccarx.com].