Digital Marketing Manager - LOVB Austin

LOVB Austin - Digital Marketing Manager

• Reports to: Senior Director of Brand & Fan Engagement
• Location: Austin, TX
• Status: Full-time

Position Overview

The Digital Marketing Manager leads the strategy, execution, and optimization of LOVB Austin’s digital marketing ecosystem across website/SEO, email, SMS, paid social, search, display, OTT/CTV, and digital audio. This role owns the digital fan journey and plays a key role in driving ticket sales, merchandise revenue, broadcast tune-in, fan engagement, and community participation.

Working cross-functionally across marketing, creative, social, ticketing, partnerships, communications, and community initiatives, this position helps build LOVB Austin into one of the premier professional sports brands in North America.

Key Responsibilities

Digital Strategy & Revenue Growth

• Develop and execute digital marketing strategies that drive ticket revenue, merchandise sales, broadcast tune-in, fan growth, and engagement.
• Own the digital fan journey from awareness and acquisition through conversion, retention, and re-engagement.
• Develop strategies to grow and better utilize LOVB Austin’s first-party fan database.
• Lead digital support for key organizational campaigns, including season tickets, individual matches, merchandise, special events, and major brand moments.

Digital Channels & Performance Marketing

• Lead strategy and execution across paid media, website/SEO, email, SMS, CRM, and other digital platforms.
• Manage paid media across Google, YouTube, Meta, TikTok, display/programmatic, OTT/CTV, digital audio, and emerging channels.
• Manage digital advertising budgets and optimize investment based on campaign objectives and performance.
• Develop audience targeting, segmentation, retargeting, and personalization strategies across digital channels.
• Manage website content, landing pages, email/SMS campaigns, and digital conversion experiences.

Fan Engagement & Storytelling

• Partner with creative, social, and communications teams to amplify athlete, team, match, and community storytelling across digital channels.
• Develop digital strategies that build excitement around matches, increase broadcast tune-in, and strengthen year-round fan engagement.
• Connect digital marketing with the in-venue fan experience through promotions, theme nights, giveaways, and special events.
• Identify new digital opportunities, platforms, and experiences that deepen fan affinity and expand LOVB Austin’s reach.

Analytics & Optimization

• Establish KPIs and track performance across ticket revenue, ROAS, CPA, conversion, website traffic, database growth, engagement, and other key metrics.
• Continuously test and optimize creative, messaging, audiences, offers, landing pages, and campaign strategies.
• Provide regular performance reporting and actionable insights to leadership.
• Use fan, ticketing, and campaign data to inform marketing strategy, audience development, and investment decisions.

Cross-Functional Collaboration

• Partner across creative, social, ticketing, partnerships, communications, merchandise, events, and community teams to execute integrated campaigns.
• Coordinate digital campaign timelines, assets, tracking, and launches across organizational initiatives.
• Manage relationships with external agencies, media partners, technology providers, and vendors as needed.
• Collaborate with league-level teams and partners on shared digital initiatives and national campaigns.

Qualifications

• 3–5+ years of experience in digital marketing, performance marketing, growth marketing, or a related field.
• Experience managing six-figure media budgets and campaigns tied to measurable revenue or business outcomes.
• Strong hands-on experience across paid media, website/SEO, email, SMS, analytics, and campaign optimization.
• Experience with Google Ads, Google Analytics, Meta, TikTok, YouTube, display/programmatic, OTT/CTV, and/or digital audio.
• Familiarity with CRM and marketing platforms such as Salesforce, HubSpot, or similar systems.
• Strong analytical, project management, communication, and cross-functional collaboration skills.
• Experience in professional sports, entertainment, live events, or ticketing is a plus.

LOVB Austin is an Equal Opportunity Employer. Nothing contained in this job description is intended to be a contract of employment, nor does any information contained herein represent a guarantee of employment for a specific duration. Employment with LOVB Austin is on an at-will basis. This means that if hired, either the employee or LOVB Austin may terminate the employment relationship at any time, with or without cause, and with or without notice.