Growth & Product Marketing Manager

ROLE OVERVIEW

• The Growth & Product Marketing Manager will be Precision AI’s first dedicated
• marketing hire and a key driver of our go-to-market strategy. As we work to put
• more AI into the hands of farmers, this person will shape how we tell our
• product story and turn that story into a repeatable engine for customer
• acquisition. You will inherit existing brand guidelines, social channels, and
• marketing work, and will be responsible for sharpening what is working and
• building what is missing, using AI to multiply what a lean team can accomplish.

• You will report to our VP of Operations and work closely with our Senior Product
• Manager, VP of AI, and CEO. This is an individual contributor role with the
• opportunity to help shape the marketing function as the company grows. This
• person should be equally comfortable crafting product positioning, building an
• AI agent to research target accounts, and standing in a field talking with
• farmers about the problems they face.

• This role is based in Calgary and will work from Precision AI’s headquarters 3
• days a week. Travel will be required to meet farmers in the field and to
• represent Precision AI at industry conferences and trade shows.

KEY RESPONSIBILITIES

• Product Marketing & Messaging
• Develop clear positioning and messaging that communicates the value of our

technology to farmers and agronomists.

• Partner with the Senior Product Manager and VP of AI to translate technical

capabilities into customer-facing benefits.

• Create product launch plans, sales enablement materials, and customer stories

that support our go-to-market push.

• Refine and extend existing brand guidelines to keep messaging consistent

across every channel.

Growth & Customer Acquisition

• Build and execute an acquisition strategy across digital, events,

partnerships, and direct outreach.

• Define target segments and build high-quality lists within a focused

addressable market.

• Launch and test campaigns, then scale the channels that drive qualified

pipeline.

Marketing Operations & AI Enablement

• Own the CRM end to end, including its architecture, data model, integrations,

and lead lifecycle.

• Establish reporting on pipeline, conversion, and channel performance to guide

investment decisions.

• Design, build, and orchestrate AI agents and workflows that scale research,

list building, content, and campaign execution.

• Build human-in-the-loop review into AI workflows to protect accuracy,

quality, and brand voice.

Field & Industry Presence

• Meet farmers in the field to gather customer insights and capture content.
• Represent Precision AI at conferences, trade shows, and industry events.
• Bring customer feedback back to Product and leadership to inform the

roadmap.

RELEVANT EXPERIENCE

• 5+ years of B2B marketing experience, with a focus on growth and/or product

marketing in SaaS or technology companies.

• Proven track record developing product positioning and messaging that drives

customer adoption.

• Experience building and executing acquisition strategies that generate

measurable pipeline in a B2B environment.

• Experience owning a CRM end to end, including designing its architecture,

• data structure, and integrations, and using it for list building,
• segmentation, and campaign reporting.

• Demonstrated AI fluency beyond everyday tool use, including hands-on

• experience building and deploying AI agents or automated workflows in a
• marketing or business context.

• Sound judgment on where AI can act autonomously and where human-in-the-loop

• review is essential, with a track record of orchestrating AI to deliver
• measurable results.

• Comfortable owning both strategy and hands-on execution in a fast-moving,

early-stage environment.

• Strong communication and storytelling skills, with the ability to work

closely with technical, product, and executive teams.

BONUS

• Experience in agriculture, agtech, or marketing to farmers and growers.
• Experience marketing hardware-enabled, robotics, or drone products.
• Previous experience as the first marketing hire at a venture-backed startup.
• Familiarity with agricultural trade shows, dealer networks, or channel

partnerships.