Marketing Manager, Paid Social & Media

This existing position is open to all candidates based in Canada with a

preference for those near Toronto for periodic in-person collaboration.

THE OPPORTUNITY

• VelocityEHS is seeking a Marketing Manager, Paid Social & Media to manage the
• planning, execution, and optimization of paid social and third-party media
• programs. This role owns day-to-day campaigns across LinkedIn and Meta,
• alongside sponsored email placements, webinars, and display advertising with
• trade publications and industry partners. Responsibilities include audience
• targeting, media partner coordination, landing pages, copywriting, testing, and
• performance reporting. You will partner closely with lifecycle and campaign
• managers to connect campaigns with relevant nurture and AI email agent (AIE)
• follow-up, helping turn engagement into qualified demand and pipeline. This role
• offers the opportunity to deepen channel expertise while taking ownership of
• campaign delivery and performance.

Key Responsibilities

• Own day-to-day paid social campaign execution across LinkedIn and Meta,

including campaign builds, QA, launches, and ongoing optimization.

• Manage third-party media programs, including sponsored emails, webinars, and

• trade website display advertising. Coordinate campaign setup, partner
• communication, asset delivery, and launch QA.

• Maintain tracking hygiene across paid social and third-party media, including

• UTMs, naming conventions, and coordination of conversion tracking with
• marketing operations.

• Monitor campaign performance and produce recurring reporting, highlighting

results, insights, and recommended optimizations.

• Coordinate landing pages end-to-end, including page content, form

• requirements, and campaign links, in partnership with web and marketing
• operations.

• Draft ad and sponsored email copy and coordinate creative assets with content

• and design teams, ensuring alignment with campaign goals and channel
• requirements.

• Execute A/B tests across audiences, copy, creative, and landing pages to

improve engagement and conversion.

• Manage audience targeting, segmentation, exclusions, and audience refreshes

in partnership with marketing operations.

• Track campaign budgets, pacing, and partner deliverables, flagging issues and

recommending adjustments.

• Collaborate with paid search, campaign managers, product marketing, content,

• web, and analytics teams to align messaging and coordinate integrated
• campaigns.

• Support shared paid media reporting by providing accurate campaign data,

• performance insights, and optimization recommendations for paid social and
• third-party programs.

• Partner with lifecycle and campaign managers to align nurture and AIE

• follow-up with each campaign’s audience, offer, and engagement level; review
• lead quality and progression together to improve conversion to qualified
• pipeline.

Minimum Skills & Qualifications

• 3–4 years of demand generation marketing experience, including hands-on

experience supporting or managing paid social campaigns.

• Bachelor's degree in marketing or similar field OR relevant experience.
• Google certified or expert knowledge on Google and GA4 suite with a strong

understanding of keywords and framework for landing pages.

• Working familiarity with spreadsheets, with the ability to pull campaign

data, interpret results, and recommend improvements.

• Strong copywriting skills and the adaptability to learn and apply best

practices for testing and continually improving landing page framework.

• Experience building or coordinating landing pages, including reviewing

content, forms, and campaign links.

• Familiarity with tracking hygiene, including UTMs, naming conventions, and

the basics of conversion tracking.

• Strong attention to detail and follow-through across multiple tools,

campaigns, and stakeholders.

• Strong organizational skills, with the ability to manage competing

• priorities, campaign timelines, and deliverables from internal teams and
• external partners.

• Curious, coachable, and comfortable taking ownership of campaign execution

while developing deeper expertise in paid social and third-party media.

Preferred Skills and Qualifications

• Experience coordinating sponsored emails, webinars, or website display

advertising with trade publications or industry media partners.

• B2B SaaS or demand generation experience, including exposure to lead nurture

and follow-up, or familiarity with Salesforce or Marketo.

• Hands-on experience in Meta Ads, with the ability to build, QA, launch, and

optimize campaigns; working familiarity with LinkedIn Ads.

• Strong writing skills for ad and sponsored email copy, with an eye for how

• messaging and creative work across social ads, third-party placements, and
• landing pages.

• VelocityEHS is committed to competitive, fair, and equitable compensation
• practices by offering market-based salary ranges. The expected salary range for
• this position is between $79,100 and $102,750 CAD (Canada). We aim to hire
• between the minimum and midpoint of the salary range and offers at the maximum
• of the range are uncommon. The final offered salary will be based on candidate’s
• proficiency in skill set, prior relevant experience, internal equity, market
• considerations, and other factors. This role is also eligible for our
• comprehensive benefits package.

• We welcome and encourage diversity in the workplace. VelocityEHS is an Equal
• Opportunity and Affirmative Action Employer. All qualified applicants will
• receive consideration for employment without regard to age, race, color,
• national or ethnic origin, religion, sex, sexual orientation, gender identity or
• expression, marital status, family status, veteran status, Indigenous/Native
• American status, or disability. Applicants with disabilities can request
• accessible formats, communication supports, or other accessibility assistance by
• contacting hrpolicy@ehs.com Headhunters and recruitment agencies may not submit
• resumes/CVs through this website or directly to managers. VelocityEHS does not
• accept unsolicited headhunters and agency resumes. VelocityEHS will not pay fees
• to any third-party agency or company that does not have a signed agreement with
• VelocityEHS.

Applicants with disabilities can request accessible formats, communication

supports, or other accessibility assistance by

• contacting hrpolicy@ehs.com Headhunters and recruitment agencies may not submit
• resumes/CVs through this website or directly to managers. VelocityEHS does not
• accept unsolicited headhunters and agency resumes. VelocityEHS will not pay fees
• to any third-party agency or company that does not have a signed agreement with
• VelocityEHS.

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