Marketing Manager II - Build the Brand Behind the Technology - Columbus, Ohio

• If you're looking for an opportunity where your work has a visible impact and
• your ideas help drive business growth, Racksquared, LLC, a division of
• Wasserstrom, offers a unique chance to make a difference. As a growing Central
• Ohio data center services provider, we value initiative, collaboration, and
• accountability, giving team members the opportunity to take ownership of
• meaningful projects and contribute directly to the success of the business.

• We are seeking a Marketing Manager II to lead and execute our marketing strategy
• across messaging, content development, website optimization, social media,
• demand generation, events, SEO, AI search optimization, analytics, and HubSpot
• marketing automation. This role also partners closely with sales and
• customer-facing teams to support lead generation, customer engagement, and
• business growth. The ideal candidate is a strategic and hands-on marketing
• professional with experience in technology marketing, strong communication
• skills, exceptional attention to detail, and a passion for delivering measurable
• results that strengthen the customer experience and drive revenue opportunities

Key areas of responsibility

• The Marketing Manager II area of responsibility will include messaging,

• content, website strategy, social media, demand generation, events, SEO, AI
• engine optimization, HubSpot, analytics, account management, sales support, and
• business support.

• Support internal teams with marketing needs and develop methods and procedures

commensurate with the role’s working knowledge and experience level.

• Apply working knowledge of the Racksquared services, buying audiences,

• customer needs, buyer journey, competitive environment, and go-to-market
• process.

• Manage assigned priorities and deadlines, escalating material risks or issues

to leadership.

• Cultivate and maintain strong customer and colleague relationships through

clear written and verbal communication.

• Participate in and contribute to strategic marketing and business projects.
• Other duties as assigned
• This position does not have direct reports.

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field,

• or equivalent practical experience, and 3–6 years of progressive B2B marketing
• experience, preferably in technology, cloud, data center, managed services, or
• SaaS.

• Working knowledge of B2B strategy, buyer journeys, positioning, messaging,

content development, integrated demand generation, events, and sales enablement.

• Working knowledge of website strategy, email marketing, paid media, social

media, SEO, local search, analytics, and AI engine optimization.

• Working knowledge of HubSpot or a comparable CRM and marketing automation

• platform, including campaigns, segmentation, automation, lead scoring,
• attribution, and reporting.

• Ability to own multi-channel campaigns and connect performance to

marketing-qualified leads, opportunity creation, and pipeline.

• Working knowledge of generative AI tools and AI search practices, with sound

judgment regarding accuracy, privacy, and brand standards.

• Strong writing, editing, presentation, analytical, project management,

prioritization, and cross-functional collaboration skills.

• Ability to work independently in a team-supportive culture and communicate

effectively with customers, prospects, vendors, agencies, and internal staff.

• Experience supporting B2B technology sales cycles, account management,

renewals, customer success, vendors, events, or partner programs preferred.

• Familiarity with cloud hosting, cloud backup, disaster recovery,

cybersecurity, IBM Power, colocation, or managed IT services preferred.

• --

• Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This
• employer is required to notify all applicants of their rights pursuant to
• federal employment laws. For further information, please review the Know Your
• Rights notice from the Department of Labor.