Marketing Manager – Lead Generation

Social Media Marketing Manager

Department: Marketing

Reports To: Director of Digital Marketing

Role Type: Individual Contributor / Manager-Level

Primary Functions

• Social media strategy, execution, and optimization
• Content development, publishing, and campaign integration
• Event promotion and social activation
• Employee advocacy, executive thought leadership, and community engagement
• HubSpot tracking, analytics, and performance reporting

POSITION SUMMARY

• The Social Media Marketing Manager is responsible for the strategy, execution,
• and ongoing optimization of HCHB’s social media marketing program. This role
• manages HCHB’s organic presence across LinkedIn, Meta, YouTube, and other
• relevant channels, with responsibility for content development and publishing,
• community engagement, employee advocacy, event and campaign activation, and
• performance measurement.

• Working cross-functionally across marketing, this role connects social media to
• broader brand, content, demand generation, product marketing, and event
• initiatives. The Social Media Marketing Manager will use HubSpot, platform
• analytics, and other measurement tools to evaluate performance, identify
• opportunities, and translate social activity into actionable marketing insights.

• This is a hands-on role that requires both strategic thinking and strong
• execution, with accountability for strengthening HCHB’s digital presence,
• engaging priority audiences, and continually improving the effectiveness of
• social media as part of the broader B2B marketing strategy.

WHAT YOU’LL DO

• Own social strategy and execution: Develop and execute HCHB’s organic social

• strategy, with a focus on increasing presence, reach, and meaningful
• engagement across LinkedIn, Meta, and YouTube.

• Create and publish content: Build and manage the social calendar and

• personally develop, edit, schedule, and publish platform-native content,
• including copy, graphics, video, executive thought leadership, customer
• stories, and event content.

• Integrate social into marketing campaigns: Partner with demand generation,

• content, product marketing, communications, creative, and events to integrate
• social into campaigns, product initiatives, webinars, thought leadership, and
• other marketing programs.

• Activate events and trade shows: Develop and execute pre-event, live, and

• post-event social plans that extend the reach and value of HCHB conferences,
• trade shows, webinars, and customer events.

• Lead employee advocacy: Build programs that help employees, executives, and

• subject matter experts authentically amplify HCHB content and participate in
• relevant industry conversations.

• Engage and listen: Actively manage community engagement, social listening,

• and relevant industry conversations while monitoring competitors, trends, and
• emerging opportunities.

• Measure marketing impact: Use HubSpot, social platform analytics, UTM

• tracking, Google Analytics, and other tools to evaluate performance across
• content, campaigns, traffic, audience engagement, and available attribution.

• Optimize performance: Build regular reporting that goes beyond activity

• metrics to explain what is working, what isn't, and what HCHB should do next.
• Use insights, testing, and performance data to continuously improve the
• program.

WHAT YOU’LL BRING

• 5–7+ years of social media or digital marketing experience, including

significant hands-on ownership of B2B social programs

• Demonstrated ability to take social programs from strategy through execution,

rather than strategy or oversight alone

• Strong LinkedIn expertise, including B2B content, executive thought

leadership, employee advocacy, and community engagement

• Experience managing LinkedIn, Facebook/Instagram, and YouTube programs
• Excellent writing, editing, and storytelling skills with the ability to

translate complex topics into clear, engaging social content

• Experience integrating social with broader marketing campaigns, events,

product initiatives, and content programs

• Hands-on experience with HubSpot, including campaign tracking, contact

engagement, dashboards, reporting, lifecycle data, and available attribution

• Strong analytical skills and experience translating performance data into

actionable recommendations

• Experience with social management and analytics platforms
• Working knowledge of Google Analytics, UTM tracking, digital campaign

measurement, and marketing attribution

• Strong project management skills and the ability to collaborate across teams

while independently driving execution

• EXPERIENCE & CAPABILITIES
• 5–7+ years of B2B social media or digital marketing experience
• Proven ownership of social strategy and hands-on execution
• Strong experience with LinkedIn, Meta, and YouTube
• Excellent B2B writing, editing, and content development skills
• Experience creating social graphics and short-form video content
• Proficiency with Canva; Adobe Creative Suite or Adobe Express is a plus
• Experience with HubSpot, social analytics, UTM tracking, and performance

reporting

• Experience supporting integrated campaigns, events, webinars, and trade

shows

• Experience with employee advocacy and executive thought leadership
• Strong project management and cross-functional collaboration skills
• B2B healthcare, health tech, SaaS, or regulated-industry experience

preferred

• Portfolio or work samples demonstrating hands-on social content, campaigns,

creative, and/or video execution required

EXPECTED OPERATING MINDSET

• The Social Media Marketing Manager should operate as both a strategic marketer
• and a hands-on executor. This role requires someone who can move comfortably
• from planning to content creation, publishing, engagement, measurement, and
• optimization without losing sight of broader marketing priorities.

• The right person will bring a test-and-learn mindset, using HubSpot, platform
• analytics, and campaign performance data to make informed decisions and
• continually improve results. They should be proactive in identifying
• opportunities, responsive to industry conversations, and disciplined in
• connecting social activity to meaningful marketing outcomes.

• This role also requires strong cross-functional partnership and sound judgment.
• The Social Media Marketing Manager should be comfortable collaborating with
• executives, subject matter experts, content, demand generation, product
• marketing, events, creative, and marketing operations while maintaining a
• consistent HCHB brand voice and ensuring content is accurate, relevant, and
• appropriate for a B2B healthcare audience.