Portfolio Sales & Marketing Manager

POSITION: Portfolio Sales and Marketing Manager (PSM) - Level I

COMPENSATION: Pursuant to state regulations,  the salary range is

$80,000-$90,000 plus bonus potential. Eligible to participate in the company

benefits plan

• [https://cardinalgroup.com/wp-content/uploads/2025-Benefits-Guid-Eng_SPA.pdf].
• We offer health, vision, dental, and pet insurance. We offer a 401(k) retirement
• plan, student loan assistance, licensing and continuing education reimbursement,
• parental leave, and housing allowances or gifts.

SUMMARY

• As the Portfolio Sales and Marketing Manager, you are responsible for the
• leasing and marketing success of an assigned group of communities (typically
• 15-20). This includes but is not limited to the oversight, training, and
• accountability of the Cardinal Way of Leasing (CWoL) platform, utilizing the
• multiple available data channels to provide problem/solution oriented Red Light
• Analysis to Portfolio Managers for execution, and managing and monitoring the
• planning, execution and effectiveness of all assigned communities Monthly
• Marketing Plans and marketing channels.

• The PSM role criteria, responsibilities, and qualifications needed to be met by
• the Team Member to grow in the career paths are as follows:

RESPONSIBILITIES (Including but not limited to)

• Complete all assigned PSM Redbook tasks on a weekly, monthly, and yearly

basis.

• Execute, train, and administer Cardinal’s Sales Platform (Cardinal Way of

Leasing).

• Execute the approved “Cardinal Leasing Experience” at all communities.  This

• includes, but is not limited to sales, customer service, curb appeal, model
• presentation, leasing technology, and marketing, etc.

• Provide regular and consistent feedback to the Leasing Teams with regards to

• phone and onsite tour performance, via phone, video conference, virtual role
• playing, and in person role-playing.

• Review and approve each community’s Monthly Marketing Plan (MMP). Communities

• that have been identified as yellow or red light will require additional
• attention to the execution of this plan.

• Provide on-site leasing, sales and marketing training when required.
• Lead community marketing calls as needed and approve leasing strategies,

collateral orders, specials, advertising, and outreach marketing initiatives.

• Guide on-site Team Members and ensure proper implementation of all marketing

• initiatives and activity at your portfolio’s communities.  This may include
• housing fairs, open houses, orientations, community events, university and
• local marketing events, promotional items, social media, website audits,
• advertisements, and online digital strategies.

• Consult with the onsite Community Manager and Portfolio Manager on counseling

• records for the on-site Leasing Team Members TMs  for failure of CWoL shops,
• training, SOP violations, follow-up effectiveness, weekly leasing goals, etc.
• once a problem has been identified.

• Strategic implementation and review of annual marketing plans.
• Monitor effectiveness of marketing mediums and provide recommendations to the

Portfolio Manager monthly.

• Monitor and complete SolarWinds service requests for additional project or

• task assignments according to the policies about time allotment and
• acceptable tasks presented by the Associate Director of Sales and Marketing.

• Attend select client calls to present leasing and marketing strategies as

• needed on a weekly basis, aligning with the time allotments set forth by the
• Associate Director of Sales and Marketings.

• Meet on a weekly basis with your direct reports to discuss performance and

• problem/solution-oriented questions. An agenda is required to be completed in
• advance of the weekly calls to ensure proactive communication.

• Meet on a bi-weekly basis with the Portfolio Managers that you have been

assigned. Meetings can be scheduled more regularly on an as needed basis.

QUALIFICATIONS

• 3-5 + years’ experience in property management with a focus on leasing and

sales.

• Bachelor’s degree  preferred.
• Strong communication and collaboration skills.
• Ability to motivate and energize a team.
• Ability to analyze leasing data including but not limited to traffic volume,

• closing ratios, market comparable data, lease signing velocity, rental rates
• and concession analysis.

• Knowledge of leasing and sales techniques.
• Computer skills, including but not limited to email, internet, Word

processing, spreadsheet, data-base and community management software.

• Knowledge of Microsoft Office and Google Apps for Business.
• Ability to define and solve problems, collect and analyze data, establish

facts, and draw valid conclusions.

• Ability to deal with several abstract and concrete variables.
• Understands and complies with all Fair Housing Laws and standards.
• Ability to embody the Cardinal Culture and Cardinal Core Values every day.
• Willingness to travel up to 40%.

WORK ENVIRONMENT

• The work environment characteristics described here are representative of those
• a Team Member encounters while performing the essential functions of this job.
• Reasonable accommodations may be made to enable individuals with disabilities to
• perform the essential functions. Incumbents work in an office environment and
• also have frequent exposure to outside of apartment buildings and in all areas
• of the property including amenities and have frequent exposure to outside
• elements where temperature, weather, odors, and/or landscape may be unpleasant
• and/or hazardous.

PHYSICAL DEMANDS

• The physical demands described here are representative of those that must be met
• by a Team Member to successfully perform the essential functions of this job.
• Reasonable accommodations may be made to enable individuals with disabilities to
• perform the essential functions.

• While performing the duties of this job, the Team Member is regularly required
• to use hands to finger, type, handle, or feel and talk or hear. The Team Member
• regularly required to stand; walk; reach with hands and arms, and climb, stoop,
• or squat. Incumbents must be able to physically access all exterior and interior
• parts of the property and amenities and must be able to work inside and outside
• in all weather conditions including, but not limited to rain, snow, heat, hail,
• wind and sleet.

• The Team Member must be able to push, pull, lift, carry, or maneuver office
• products and supplies of up to twenty (20) pounds. Specific vision abilities
• required by this job include close vision, distance vision, color vision,
• peripheral vision, depth perception and ability to adjust focus.