Marketing Manager

Description

Arulean Air LLC is seeking a versatile Marketing Manager to own and execute the company's entire marketing function — from brand building and digital marketing to event execution and lead generation. As the sole marketing professional in the organization, this role requires a hands-on, full-stack marketer who can develop strategy and execute tactically with equal strength. The Marketing Manager will build awareness and credibility for Arulean Air's joint fractional aviation ownership program among affluent individuals and corporate clients across the West Coast, working in close alignment with the sales team to deliver a consistent pipeline of high-quality leads.

Requirements

Key Responsibilities

1. Brand Strategy & Management

Develop and maintain Arulean Air's brand identity around the pillars of sophistication, safety, and convenience

Ensure brand consistency across all customer touchpoints — digital, print, events, and sales collateral

• Create and manage brand guidelines, messaging frameworks, and visual assets
• Position Arulean Air as a premium, trusted choice in the private aviation market
• Manage external agency and vendor relationships as needed (design, PR, media buying)

1. Digital Marketing & Content

Plan and execute digital marketing campaigns across SEO, SEM, social media (LinkedIn, Instagram), and email marketing

Develop compelling content (website copy, blog posts, video, photography) that communicates the HondaJet and Arulean Air value proposition to affluent audiences

Manage the company website, ensuring it reflects the premium brand experience and drives lead capture

Build and optimize marketing automation workflows for lead nurturing and prospect engagement

Monitor digital analytics (Google Analytics, ad platform dashboards) to measure campaign performance and optimize ROI

1. Event Marketing & Experiential

Plan and execute high-touch events targeting affluent prospects — private showcases, hangar events, air shows (e.g., NBAA), and VIP experiences

Collaborate with VP Sales in each territory to design localized events tailored to LA, Bay Area, and Desert Southwest market characteristics

Coordinate logistics, vendor management, and post-event follow-up processes

Leverage events as a primary lead generation channel, ensuring seamless handoff of attendee leads to Inside Sales

1. Lead Generation & Sales Alignment

Own the marketing-sourced lead pipeline and deliver qualified leads to Inside Sales on a consistent basis

Align campaign planning with sales priorities, territory needs, and seasonal opportunities

Provide Inside Sales with lead nurturing email templates, outreach scripts, and campaign-specific talking points

Conduct monthly reviews of lead quality, volume, and conversion metrics with the CSO as direct manager, with the Head of Sales attending

Actively incorporate sales team feedback into campaign design and messaging refinement

1. Market Intelligence & Localization

Monitor the competitive landscape in private aviation, including competitor positioning, campaigns, and market trends

Develop territory-specific marketing initiatives that reflect the unique characteristics of each market (LA entertainment/real estate, Bay Area tech/venture, Desert Southwest leisure/resort)

Track industry events, publications, and partnership opportunities within affluent-touchpoint industries (real estate, finance, entertainment, hospitality)

1. Compliance & Disclosure Management

Ensure all external communications use only CEO-approved information

Strictly enforce disclosure restrictions — no undisclosed program details in any external-facing materials prior to the approved public announcement date

Obtain CSO approval for all major campaigns, press materials, and external messaging, escalating to the CEO for final approval before publication

Maintain an audit trail of approved external communications

Required Qualifications

Experience

5+ years of marketing experience, with at least 2 years in a luxury, premium, or high-net-worth client-facing industry (private aviation or fractional ownership programs, luxury travel, real estate, financial services, or premium automotive preferred)

Demonstrated experience executing full-funnel marketing — from brand awareness through lead generation to sales enablement

Proven track record managing digital campaigns (SEO, SEM, paid social, email) with measurable ROI

Experience planning and executing high-touch events for affluent audiences

Experience working as a sole marketer or in a small team where hands-on execution is required

Skills & Competencies

Brand & Creative: Strong visual and editorial sensibility; ability to develop and maintain a cohesive premium brand across all channels

Digital Marketing: Deep proficiency in SEO/SEM, social media advertising (LinkedIn, Instagram), email marketing platforms, and marketing automation tools (HubSpot, Marketo, or similar)

Analytics: Fluency in Google Analytics, ad platform reporting, and data-driven campaign optimization; ability to report ROI and CPL with clarity

Event Management: End-to-end event planning and execution skills, including vendor coordination, budgeting, and post-event lead capture

Content Creation: Strong writing skills with the ability to produce compelling copy for web, email, social, and print; basic proficiency in design tools (Canva, Adobe Creative Suite) is a plus

Communication: Excellent interpersonal skills with the ability to collaborate across sales, strategy, and executive leadership

Discretion & Judgment: Ability to handle confidential information with care and apply disclosure guidelines consistently

Project Management: Strong organizational skills to manage multiple campaigns, events, and deadlines simultaneously as a solo contributor

Education

• Bachelor's degree in Marketing, Communications, Business, or a related field required
• MBA or advanced degree preferred