Senior Brand Marketing Manager

Who We Are

WHY Brands Inc., a parent company of Munchkin

[https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.munchkin.com%2F&esheet=53879262&newsitemid=20240109983910&lan=en-US&anchor=Munchkin&index=1&md5=f5d34a579523d47489a9ecb665b62dc5],

• Inc., focuses on creating, incubating, and growing the next generation of
• consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer
• product company and most loved baby lifestyle brand behind the innovative gear
• and products for children, mothers, and caregivers. Munchkin has sold billions
• of dollars of products through our key retail partners: Target, Walmart, and
• Amazon and has global distribution in over 50 countries. With over 375+ patents
• under our belt and over 250 +international product and brand design awards, we
• continue to create solutions that leave our customers asking, "how did I ever
• live without this?" Innovation is the core of our company DNA and has been
• driving our designs for over 30 years!  Recognized as #8 on America’s Most
• Innovative Companies list by Fortune Magazine, innovation is the core of our
• company DNA and has been driving our designs for 30 years!

• We lead with our core values and believe that investing in the community is our
• responsibility.  We create opportunities for every child’s potential and
• well-being through the Radiant Colors program, work to create a sustainable
• future, and in partnership with the International Fund for Animal Welfare have
• committed to animal conservation.

• There is no better time than now to join WHY Brands as we embark on our next and
• biggest growth journey, and you could be the next influential leader to play a
• key role in driving enormous customer-centered value and growth.

Position Summary

• The Senior Brand Marketing Manager - Feeding is the business-minded marketing
• leader responsible for turning Munchkin’s Feeding strategy into consumer demand
• and category growth across Formula, Cups, Mealtime and Bottles categories.
• Feeding will be Munchkin’s #1 priority growth pillar over the next three years
• and will anchor the largest share of the company’s marketing investment, making
• this a highly visible role with meaningful ownership and impact.

• Reporting to the VP of Brand Marketing, this leader will own the integrated
• annual marketing plan for Feeding - connecting consumer insight, category
• strategy, brand positioning, innovation commercialization, creative, media,
• social/influencer, retail marketing and omnichannel execution. The role requires
• a modern commercial marketer who is equally comfortable shaping strategy,
• reading the business, making investment choices and rolling up their sleeves to
• get work into market.

• This role is primarily focused on North America, with the U.S. as the center of
• gravity. The Senior Brand Marketing Manager will manage and develop one direct
• report and lead cross-functional teams across Product Innovation, Digital
• Commerce, Retail Sales, Commercial Planning/RGM, Insights, Creative and agency
• partners.

What You Will Do

• Own the Feeding Annual Business Plan. Lead the end-to-end marketing plan

• across Formula, Cups, Mealtime and Bottles, translating enterprise and
• category growth goals into clear consumer strategies, priorities, launch
• plans, investment choices and measurable business outcomes.

• Drive Category Growth & Commercial Performance. Operate with a P&L mindset

• and stay close to revenue, gross margin, market share, velocity,
• distribution, brand health and marketing ROI. Use performance data to
• identify growth opportunities, diagnose gaps and adjust plans with speed.

• Build Distinctive Category Positioning & Demand. Translate the Munchkin brand

• strategy into compelling category and product propositions for Feeding.
• Develop integrated full-funnel plans across awareness, consideration,
• conversion, retention and advocacy that build brand equity while driving
• commercial outcomes.

• Lead 360° Campaigns & Go-to-Market. Own the marketing calendar and

• go-to-market strategy for major launches and brand moments - defining
• consumer proposition, positioning, messaging, creative brief, content
• pillars, media approach, retail activation and success measures.

• Turn Consumer & Cultural Intelligence into Growth. Develop a deep

• understanding of parents, feeding occasions, category dynamics, competitors
• and cultural trends. Translate consumer, shopper and market intelligence into
• sharper strategies, whitespace opportunities, communications and in-market
• action.

• Commercialize the Innovation Roadmap. Partner with Product Innovation to

• ensure future Feeding concepts and portfolio choices fit the brand strategy
• and solve meaningful consumer needs. Own positioning, launch architecture and
• demand creation for innovation, while Product Innovation retains ownership of
• product development and the three-year pipeline.

• Drive Omnichannel Retail Execution. Partner closely with Retail Sales,

• Digital Commerce and Retail Marketing to make Feeding show up powerfully
• across Amazon, Walmart, Target, DTC and emerging channels. Connect national
• brand plans to retailer moments, assortment priorities, content and
• shelf-to-screen execution.

• Build Social-First Relevance & Community. Work with Social, Influencer and

• Digital teams to create culturally relevant content, creator programs,
• partnerships and community moments that make Munchkin Feeding more
• discoverable, talkable and relevant to today’s parents.

• Own Investment & Performance Optimization. Help steward the company’s largest

• category marketing investment with discipline. Build clear KPIs, evaluate
• media and campaign effectiveness, and continuously recommend where to shift
• dollars to maximize brand and business impact.

• Lead Creative & Agency Execution. Write sharp briefs, raise the creative bar

• and lead agency and internal partners from strategy through execution. Ensure
• every consumer touchpoint is distinctive, on-brand and built for the channel
• in which it appears.

• Lead People & Cross-Functional Teams. Manage, coach and develop one direct

• report while leading through influence across a broad matrix. Create clarity,
• raise standards and build a culture of consumer obsession, high ownership,
• collaboration, speed and accountability.

• Other duties may be assigned.

You Will Bring

• Progressive brand marketing experience. 8+ years of progressive

• marketing/brand management experience, ideally across CPG, baby/parenting,
• toys, durable consumer goods, food & beverage, beauty/personal care or
• adjacent consumer categories.

• Category / business ownership. Demonstrated experience owning an annual brand

• or category plan and translating business objectives into consumer strategy,
• innovation launches, investment priorities and measurable growth outcomes.

• Commercial and analytical orientation. Strong business acumen with experience

• reading a P&L and using sales, share, velocity, margin, consumer and
• marketing-performance data to make decisions and drive tangible results.

• 360° brand builder. Strong foundation in positioning, integrated campaigns,

• media, creative development and go-to-market, with an understanding of how
• upper-funnel brand building connects to retail and eCommerce conversion.

• Consumer and culture obsessed. Deep curiosity about consumers, shoppers and

• culture; naturally stays close to emerging behaviors, creators, trends and
• competitors and can convert those signals into action.

• Omnichannel operator. Experience building brands across mass retail and

• eCommerce, with hands-on exposure to retailer activation, digital shelf, DTC
• and/or social commerce strongly valued.

• Innovation commercialization. Proven experience taking innovation from

• pipeline to marketplace - shaping consumer proposition, positioning, launch
• strategy and demand plan in partnership with product-development teams.

• Creative and agency leadership. Can write a sharp brief, recognize

• breakthrough work and effectively lead creative, media, social/influencer and
• activation partners from idea through execution.

• People leadership. Experience managing and developing talent, with the

• ability to coach a direct report while also leading cross-functional teams
• through influence, clarity and accountability.

• Builder mindset. High agency, low ego and strong bias for action. Thrives in

• a lean, fast-moving environment where the playbook is still being built and
• leaders stay close to the work.

We Got You Covered!

• As a Great Place to Work Certified™ company, we are committed to offering the
• best to our employees.  We offer a comprehensive benefits package that includes
• medical, vision, dental, prescription drug coverage, life insurance, wellness
• benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among
• other benefit plans.  Our total rewards are top of market and include
• competitive salary, bonus, and opportunities to earn equity.  We focus on
• supporting employee development and growth.

• We regularly hold social functions to foster a genuine camaraderie that enhances
• teamwork. At our company-wide award functions, we take time to recognize the
• talent and dedication of the people who make Munchkin the most loved baby
• lifestyle brand in the world.

• To give our people flexibility, we offer hybrid work environment.  Munchkin’s
• Hybrid Schedule is where an employee works in the office on Monday, Wednesday,
• and Thursday, and remotely on Tuesday and Friday.

• Employees enjoy an annual weeklong global office closure, giving our people an
• extra chance to recharge.

Salary range: $150,000 - $170,000

To learn more, visit us at www.munchkin.com [http://www.munchkin.com/].

• Munchkin welcomes and values what makes everyone unique.  We’re proud to be an
• equal opportunity and affirmative action employer. All hires for our team are
• based on qualifications, merit, and business needs. We recruit, employ, train,
• and promote regardless of race, color, religion, disability, sex, sexual
• orientation, gender identity, national origin, age, veteran status, genetic
• characteristic, or any other protected status.

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