Marketing Manager - Integrated Marketing and Channel Enablement

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

Develops and leads marketing strategy for a specified area to deliver customer-centric, multi-channel programs that drive customer growth, retention, and engagement. Identifies and tracks key performance indicators to measure ROI and optimize marketing effectiveness. Manages professional employees and/or supervisors supporting complex marketing functions.

Uses segment-specific strategies and channels to launch marketing programs and products in collaboration with agencies and cross-functional partners (product, sales, and technology teams). Negotiates contracts and activates vendor relationships to support brand and business objectives. Adapts departmental plans to address evolving priorities, resource constraints, and operational needs.

This role supports the Alliance business line as part of the Alliance Marketing Studio team, with a primary focus on marketing for Edward Jones and State Farm Alliance programs. The position is responsible for driving growth through partner sales and branch networks, collaborating closely with internal teams and external partners. Additional support may be provided for other Alliance initiatives, including Campus and Workplace programs.

Core Requirements

Experience across multiple marketing channels: email, organic social, direct mail, paid media (search, display, social), and events

Self-motivated with ability to work independently

Demonstrated curiosity and engagement in program success

Performance marketing mindset with ability to measure, analyze, and optimize impact on business growth

Proven ability to collaborate with multiple partners, including internal marketing teams (project management, creative, channel) and external stakeholders

• Ability to manage multiple projects simultaneously and maintain timelines
• Experience directing creative execution with internal teams and external agencies
• Strong attention to detail
• Collaborative, team-oriented approach
• Preferred Qualifications (Nice to Have)
• Financial services industry experience
• Experience working in Agile environments
• B2B2C marketing experience
• Sales enablement experience
• Basic Qualifications

Bachelor’s degree or equivalent work experience

6+ years of experience in marketing and marketing strategy with a proven track record of results

Additional Preferred Skills

Knowledge of assigned geographic market, competitive landscape, banking operations, and U.S. Bancorp products and services

• Strong organizational, interpersonal, and team-building skills
• Effective verbal, written, and presentation skills
• Ability to adapt quickly and execute in support of business goals

Strong decision-making and problem-solving skills

• Ability to delegate and manage multiple projects, delivering on time and within budget
• Proficient in using a variety of software tools and systems
• MBA or other indicators of advanced achievement preferred

Location Expectations

This role is hybrid. Team members typically work onsite three days per week at a U.S. Bank location, with flexibility to work remotely on other days.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities

Adoption assistance

Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Review our full benefits available by employment status here.

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $105,400.00 - $124,000.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Posting may be closed earlier due to high volume of applicants.