JobsMarketing ManagerSan FranciscoSenior Product Marketing Manager
Encord
Posted 3 days ago
Senior Product Marketing Manager
Encord · London, England, United Kingdom · also San Francisco, California, United States, New York, New York, United States
In short
You will lead the marketing strategy for the Encord platform, owning messaging across various use cases and personas. Additionally, you will develop sales enablement content and collaborate with product and engineering teams to sharpen offerings based on customer feedback.
What they're looking for
MUST-HAVE SKILLS
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The role requires 3-5+ years of product marketing experience in enterprise software, specifically with technical AI or data products. Candidates must possess excellent writing skills, the ability to demo technical platforms, and a proven track record of collaborating with cross-functional teams.
About Encord
WEBSITE
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Questions about this role
- Is this Encord role remote?
- Tagged hybrid · 4 days in office.
- What does it pay?
- The posting lists $140,000–$180,000 a year.
- Does it sponsor visas?
- Listed as no visa sponsorship.
- What experience does it ask for?
- Listed as 5-10 years.
The posting, in full
Encord is the universal data layer for AI that helps 300+ AI teams train and run models on the right data. Our platform indexes, curates, annotates, and evaluates data across the full AI lifecycle, from development through production. Trusted by Woven by Toyota, AXA, UiPath, Zipline, and more. We're an ambitious team of 100+ working at the frontier of AI and have raised $60M in Series C funding from Wellington Management, CRV, Next47 and Y Combinator.
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About us
Encord is the universal data layer for AI that helps 300+ AI teams train and run models on the right data. Our platform indexes, curates, annotates, and evaluates data across the full AI lifecycle, from development through production.
Trusted by Woven by Toyota, AXA, UiPath, Zipline, and more. We're an ambitious team of 100+ working at the frontier of AI and have raised $60M in Series C funding from Wellington Management, CRV, Next47 and Y Combinator.
The role
We are looking for a rockstar Product Marketing Manager to join our Marketing team. You will lead the marketing of the Encord Platform — owning how we message Encord across targeted use cases, verticals, and personas. This is a critical role for the business, and you will become the subject matter expert for the end-to-end platform.
What you'll do
- Own the messaging of Encord, as well as the messaging for platform-wide capabilities
- Amplify platform-level messaging through the Encord website and channels
- Build and deliver sales enablement with high CSAT scores with field teams
Be the expert in any platform-specific messaging for campaigns and events, and enable GTM teams with highly performant content to drive strong engagement and pipeline
Deliver a drumbeat of compelling customer stories, highlighting Encord Platform capabilities, technical details, and realized value
Hone messaging by developing value proposition and messaging frameworks, driving articulation of product portfolio positioning aligned to Encord's targeted audiences and ICP
Help build a product our customers love
Collaborate closely with product & engineering to identify needs and sharpen product offerings based on the competitive landscape and customer feedback
Who we're looking for
A proven track record in product marketing with experience on technical products
Strong understanding of Data & AI platform offerings, with experience creating messaging and positioning for technical products targeted at the enterprise market
Ability to build strong working relationships with stakeholders to deliver joint messaging and GTM plans
Experience creating compelling product and thought leadership content to support customers and Growth/Demand marketing campaigns
Comfortable owning and running direct customer engagements
Strong public speaker with the technical aptitude to become an end-to-end expert on the Encord platform, including the ability to demo at events and to prospects
Experience requirements
3-5+ years of product marketing experience at an enterprise software company, preferably including PMM experience at early-stage AI startups
Excellent writing skills for succinct messaging targeting AI/ML engineers and AI executives
Deep understanding of the Data and AI space
- Experience building compelling technical and business content
- Proven ability to collaborate with sales, growth marketing, and product teams
- Preferred: technical academic background (BS in Computer Science or related discipline)
Why Encord
- Competitive salary, commission, and meaningful equity in a high-growth start-up
- Clear, accelerated growth opportunities as the company scales rapidly
- Strong in-person culture: 4 days/week
- Flexible PTO to fully recharge
- Annual learning & development budget
- Comprehensive health, dental, and vision coverage
- Frequent travel opportunities across the U.S., London, and Europe
- Bi-annual company offsites, twice-weekly team lunches, and monthly socials
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