E-Commerce Marketing Manager

• Apple is a place where extraordinary people gather to do their best work.
• Together we craft products and experiences people once couldn't have imagined —
• and now can't imagine living without. If you're excited by the idea of making a
• real impact, and joining a team where we pride ourselves on being one of the
• most diverse and inclusive companies in the world, a career with Apple might be
• your dream job! The Apple Pay Partner Marketing team is looking for a strategic
• marketing lead to own campaign ideation, partner strategy, and cross-channel
• execution for Apple Pay marketing programs. This team manages diverse partner
• marketing programs by connecting Apple Pay and Apple Card with brands our
• customers know and love. You will own the marketing vision and strategic
• direction of partner campaigns—from ideation and partner pitching through
• channel strategy and budget planning. The team is looking for someone who thinks
• big, builds strong partner relationships, and brings a data-informed approach to
• marketing strategy.

DESCRIPTION

• Campaign Ideation and Strategy Develop and pitch innovative co-marketing
• campaign concepts to prospective and existing partners. Own end-to-end campaign
• strategy including campaign objectives, audience, messaging, and channel mix.
• Lead partner channel strategy, identifying marketing opportunities in partner
• environments. Build and present partner pitches that clearly articulate the
• value of Apple Pay marketing programs. Define offer structures and identify
• optimal marketing channels for each campaign. Creative and Brand Lead Apple Pay
• marketing and creative production, partnering with internal creative teams to
• develop assets across all touch points. Own agency briefing and creative,
• ensuring all partner marketing materials meet Apple brand standards and go
• through appropriate review processes. Oversee partner strategy, creative, and
• execution. Execution Develop and execute email marketing strategy. Own paid
• media strategy for partner campaigns, working in conjunction with our external
• media group and data science team, including targeting, budget allocation, and
• optimization approach across digital channels. Oversee functionality testing in
• Apple and partner environments. Oversee partner creative channels, ensuring a
• high level of execution across all merchant surfaces. Data and Budget Partner
• with Data Sciences to define measurement frameworks, set KPIs, and analyze
• campaign performance to inform future strategy. Own budget forecasting for each
• campaign. Translate campaign performance data into actionable insights and
• strategic recommendations for partners and internal stakeholders.

MINIMUM QUALIFICATIONS

• 5+ years of marketing experience, with at least 3 years in partner marketing,
• co-marketing, or channel marketing. Proven track record of developing and
• pitching marketing strategies to external partners. Experience managing paid
• media, email, and owned channel strategies. Strong analytical skills with the
• ability to translate data into strategic recommendations. Experience with budget
• forecasting and financial planning for marketing programs. Demonstrated success
• working cross-functionally with creative, legal, data science, and product
• teams.

PREFERRED QUALIFICATIONS

• Outstanding communication and presentation abilities, written and verbal, to all
• levels of an organization, both internally and externally. Experience in
• payments, fintech, or e-commerce marketing. Excellent collaboration skills.
• Familiarity with Apple ecosystem marketing channels. Experience negotiating and
• managing marketing deliverables with external partners. Self-starting,
• self-motivated, self-directed, and self-sufficient. Expertise in problem solving
• and delivering results in a fast-paced environment.