Demand Generation Manager

Why it's worth it

We are looking for an energetic, highly organized Demand Generation Manager who thrives in a fast-paced, high-performing, collaborative environment. You will lead a team of Demand Generation Specialists in developing strategies that drive revenue growth, deliver best-in-class execution across key paid and owned channels, and guide integrated campaign execution end to end. You will own strategy and execution for core channels and functions — including paid media, email, web, SEO/AEO, webinars and democasts, and event promotion — and partner closely with the events and experiences team and inside sales to align on ways to accelerate pipeline and revenue conversion.

The everyday hustle

Build and own the demand generation plan — quarterly goals, channel mix, and budget allocation — tied directly to pipeline and revenue targets

Manage and develop Demand Generation Specialists: set priorities, review their work, and coach them toward greater ownership and skill

Review performance across paid, email, web, and event channels to decide where the team doubles down or pulls back

Represent demand generation in cross-functional planning with sales, creative, and web teams, ensuring campaigns ladder up to broader revenue goals

Own the reporting narrative for leadership — translating campaign and funnel data from Google Analytics, Salesforce, and Marketo into a clear read on what's working and why

Set standards and best practices for the team's use of ABM/intent tools (e.g., ZoomInfo), retargeting, and testing discipline

Act as the escalation point when a campaign underperforms or a priority shifts, reallocating resources as needed

Do you have what it takes?

4+ years of B2B marketing experience with strong full-funnel demand generation skills, plus some experience leading or mentoring others

A strategic thinker who can help set direction and prioritize trade-offs alongside the day-to-day work

Solid working knowledge of marketing automation (Marketo), CRM (Salesforce), and attribution — enough to support and guide your team

• Experience helping junior marketers grow their skills and confidence
• Comfortable navigating ambiguity and bringing structure to new or evolving processes

Good stakeholder management skills, with the ability to keep sales and marketing partners aligned

What makes you uncommon?

• Experience scaling a demand generation function or team from the ground up
• Background in CTV, linear TV, or large-scale media buys (OOH, regional takeovers)
• Relevant marketing or platform certifications