Marketing Manager pay in Tampa
What marketing managers in the Tampa metro earn, from the Occupational Employment and Wage Statistics survey, May 2025 — and what 6 open roles advertise today.
$159,990
MEDIAN PAY
11-2021
OCCUPATION CODE
Half of marketing managers in Tampa earn between $112,750 and $229,740. One in ten earn less than $86,650; one in ten earn more than $320,140.
BLS OEWS, May 2025 · Tampa-St. Petersburg-Clearwater, FL
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What the work is
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
Summary and tasks from O*NET OnLine, 11-2021.00 Marketing Managers, O*NET 31.0.
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About this data
Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 (public domain; BLS is the source and does not vouch for this page). This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.
Licences: O*NET database licence (CC BY 4.0) · Creative Commons Attribution 4.0
Survey figures released 15 May 2026. A figure the survey withholds is left out, never estimated. The open roles beside them are the Tampa hub's, whose machine-readable twin is at /jobs/marketing-manager/tampa/data.json.