Digital Marketing Manager

Join the Marketing team and help build a culture that delivers on the promise we

make to our members - feel welcome, feel comfortable, feel healthy.

• MOVATI Athletic is a leading organization in the fitness industry with a strong
• commitment to service excellence and growth. Our Marketing team plays a pivotal
• role in bringing the MOVATI brand to life. From Behind-the-scenes strategy to
• front-line activations, we connect with members, build meaningful community
• relationships, and elevate the experience for both current and future members.

Role

• This position will play a pivotal role in shaping and executing the
• organization’s digital marketing strategy, strengthening online engagement, and
• delivering seamless customer experiences across digital channels. The role will
• drive measurable improvements in conversion, retention, and brand presence while
• ensuring digital initiatives are aligned with broader business goals.

• The Digital Marketing Manager will provide strategic direction across MOVATI’s
• digital channels and platforms, including the website, mobile app, interactive
• displays, digital campaigns, conversion optimization, analytics, automation, and
• emerging technologies. The role will identify and prioritize opportunities to
• enhance digital performance, customer experience, and business results through
• the effective use of data, technology, and process improvement.

• The successful candidate will lead the development and ongoing optimization of
• digital experiences and campaigns, using performance insights to improve lead
• generation, lead-to-sale conversion, member engagement and retention. Working
• closely with cross-functional teams and external partners, they will ensure
• digital content and experiences are compelling, integrated, and consistent with
• the MOVATI brand.

• The role will also oversee digital measurement and reporting, translate data
• into actionable business insights, and recommend strategies that improve
• marketing effectiveness and operational efficiency. Success will require strong
• leadership, strategic thinking, analytical capability, communication skills, and
• the ability to translate complex digital opportunities into clear priorities and
• measurable outcomes.

Qualifications

• University or college degree in Marketing, Business, Communications,

Technology or a related field.

• 5+ years of digital marketing experience, preferably in the fitness,

wellness, or hospitality industries.

• Proven experience developing and leading digital roadmaps, including

• launching and optimizing websites, and mobile apps from conception through
• market delivery.

• Expertise in UI design, usability testing, and UAT methodologies.
• Familiarity with technical environments and content management systems.
• Strong ability to evaluate technology through technical and

• marketing/business lenses, considering customer value, operational
• efficiency, scalability, risk, and ROI.

• Experience managing external vendor relationships and annual marketing plans

and budgets.

• Strong analytical capability, curiosity, and current knowledge of emerging

technologies, particularly AI and automation.

• Ability to interpret data, identify business implications, assess business

• and marketing applications, and translate insights into actionable
• recommendations.

• Ability to communicate, review, and troubleshoot technical requirements while

working with developers and technical partners.

• Proficiency in MS Office, Google Analytics, and Content Management Systems.
• Strong organizational, time management, problem-solving, interpersonal, and

relationship-building skills.

• Ability to establish rapport, communicate effectively, and drive strategic

alignment through influence.

• Friendly, responsible, and service-oriented mindset that fosters

collaboration and engagement across teams.

• Technical skill are considered an asset.

Annual Salary Range: $70,000 to $110,000 + Bonus Eligibility

• The compensation will be determined based on experience, skills set, education
• and training, and other organizational needs.

• This position is open to candidates based in either the Windsor or Toronto
• areas.

Role Perks

• We offer a competitive total compensation package that includes competitive
• wages, complimentary membership and ongoing training to help ensure you are
• always learning. All full-time employees are eligible for benefits after 3
• months of employment.

• Since 1997, we’ve built the foundation of MOVATI Athletic on our 5 Core Values:
• Care, Commitment, Authenticity, Diversity, and Work Ethic. Over the next several
• years, we plan to do the same.

• Accommodations are available on request for candidates taking part in all
• aspects of the selection process.

Click that button and apply today!  We can’t wait to meet you!