Email & Webinar Marketing Manager

About 10x Genomics

• At 10x Genomics, accelerating our understanding of biology is more than a
• mission for us. It is a commitment. This is the century of biology, and the
• breakthroughs we make now have the potential to change the world.

• We enable scientists to advance their research, allowing them to address
• scientific questions they did not even know they could ask. Our tools have
• enabled fundamental discoveries across biology including cancer, immunology, and
• neuroscience.

EMAIL & WEBINAR MARKETING MANAGER

Position Overview

• The Email & Webinar Marketing Manager owns two of the most direct lines we have
• to the research community: our email channel and our global webinar program.

• Email is the first priority. You will own how 10x communicates with its database
• through Marketo, from the send calendar and segmentation to nurtures,
• deliverability, and results, and you will bring that same discipline to the
• guidance we give sales teams on the email they send to prospects. Webinars are
• the second priority and a growth area: you will build a global webinar program
• on Zoom Webinars that generates leads, feeds the email channel with content, and
• produces video that gets repurposed across our digital channels.

• This is a hands-on channel owner role. You will run the programs yourself,
• working closely with paid media, social, ABM, content and creative, marketing
• operations, and regional marketing teams.

What you will be doing

1. Email Marketing (Marketo)

• Channel ownership: Own the global email strategy, calendar, and governance

• for all marketing sends to the 10x database. Be the single point of
• accountability for what goes out, to whom, and when.

• Segmentation and nurtures: Build and maintain segmentation, lifecycle and

• topic nurtures, and account-based nurture streams in partnership with the ABM
• team.

• Execution: Build, QA, and send campaigns in Marketo, including newsletters,

• product and event communications, and campaign emails, working with content
• and creative on copy and design.

• Deliverability and hygiene: Own deliverability, list health, preference

• management, and compliance with global privacy and consent requirements, in
• partnership with marketing operations.

• Testing and optimization: Run a continuous testing program on subject lines,

content, cadence, and timing. Report on channel performance and act on it.

• Optimize email deliverability and standardize best practices: Monitor, report

• on, and optimize email deliverability for 10x Genomics Marketo emails. Ensure
• that best practices are adopted by internal regional marketing partners.

1. Sales Email Effectiveness

• Guidance: Define the standards, templates, and best practices for

prospect-facing email sent by sales, and make them easy to adopt.

• Enablement: Partner with marketing operations and sales enablement to deliver

those templates and guidelines through the tools sales already uses.

• Feedback loop: Use marketing email performance to inform sales email

guidance, and sales feedback to sharpen marketing email.

1. Global Webinar Program (Zoom Webinars)

• Program ownership: Build and run the global webinar calendar, in partnership

• with product marketing, content, and regional marketing, to hit lead volume
• and quality targets.

• Production: Own end-to-end webinar execution: platform setup, registration

• pages, mp4 creation and encoding for Simulive webinars, speaker coordination,
• run-of-show, live moderation support, livestream support, survey and/or poll
• execution, and on-demand publishing.

• Promotion: Plan and coordinate promotion across email, paid media, social,

and web, working with the channel owners.

• Lead flow and follow-up: Ensure registration and attendance data flows

• cleanly into Marketo and Salesforce, “hot leads” are identified and marked
• appropriately, and that follow-up email and sales handoff happen on time.

• Standards and scale: Create the templates, checklists, and playbooks that let

the program scale and let regional teams run webinars consistently.

1. Content Repurposing

• Repurposing plan: Own the plan for what happens after each webinar: which

• segments become short videos, clips, blog posts, or email content, for which
• channels, and when.

• Partnership: Ensure that repurposed content is both legal and brand compliant

• and hand finished assets to the social and web teams for distribution as
• applicable.

1. Measurement and Reporting

• Own reporting for both channels: email engagement, email-sourced leads and

• pipeline, webinar registrations, attendance, lead quality, and downstream
• pipeline.

• Share what is working and what is not with the digital marketing team and

adjust plans accordingly.

Skills and Competencies

• Marketo expertise: Hands-on, current experience building programs, smart

• campaigns, segmentation, and nurtures in Marketo. You can operate
• independently in the platform.

• Email marketing craft: Strong understanding of B2B email strategy, lifecycle

• marketing, deliverability optimization, and testing. You have owned a channel
• and its numbers, not just executed sends.

• Webinar and virtual event execution: Experience running webinar programs end

• to end on a major platform (Zoom Webinars preferred), including promotion and
• lead flow.

• Project management: Able to run a busy calendar across email and webinars

with multiple stakeholders and no dropped details.

• Cross-functional collaboration: Comfortable working with sales, product

• marketing, content, creative, marketing operations, and regional teams, and
• able to hold a standard while staying easy to work with.

• Analytical mindset: Comfortable in Marketo and Salesforce reporting and in

spreadsheets. You read the data and change the plan.

• Writing judgment: You may not write every email, but you know a good one from

a weak one and can brief and edit for clarity and results.

Minimum Qualifications

• 3+ years of B2B email marketing experience with direct ownership of an email

channel or program.

• Hands-on experience in Marketo (or equivalent enterprise marketing automation

platform, with willingness to work in Marketo).

• Experience planning and executing webinars or virtual events, including

promotion and lead handling.

• Bachelor's degree or equivalent experience.

Preferred Qualifications

• Experience in life sciences, biotech, or another technical B2B industry.
• Zoom Webinars and Salesforce experience.
• Marketo Certified Expert or equivalent certification.
• Experience building account-based nurture streams or supporting ABM programs.
• Experience repurposing event content into video and social formats.
• Experience developing sales email templates or working with sales enablement

tools (Seismic or similar).

10X ROLES

“Regular” US-Based Jobs (Single Region) - 10x Role

• Below is the base pay range for this full-time position.  The actual base pay
• will depend on several factors unique to each candidate, including one’s skills,
• qualifications, and experience.  At 10x, base pay is also just one component of
• the Company’s total compensation package.  This role is also eligible for 10x’s
• equity grants, its comprehensive health and retirement benefit programs, and its
• annual bonus program or sales incentive program.   During the hiring process,
• your 10x recruiter can share more about the Company’s total compensation
• package.

“Remote” U.S.-Based Jobs (All Regions) - 10x Role

• Below is the U.S. base pay range for this full-time position. The actual base
• pay will depend on several factors unique to each candidate, including one’s
• skills, qualifications, experience, and location.  At 10x, base pay is also just
• one component of the Company’s total compensation package.  This role is also
• eligible for 10x’s equity grants, its comprehensive health and retirement
• benefit programs, and its annual bonus program or sales incentive program.
• During the hiring process, your 10x recruiter can share the specific base pay
• range for your preferred location and more about the Company’s total
• compensation package.

• Our teams are empowered and encouraged to follow their passions, pursue new
• ideas, and perform at their best in an inclusive and dynamic environment. We
• know that behind every scientific breakthrough, there is a deep infrastructure
• of talented people driving the life sciences industry and making it possible for
• scientists and clinicians to make new strides. We are dedicated to finding the
• very best person for every aspect of our work because the innovations and
• discoveries that we enable together will lead to better technologies, better
• treatments, and a better future. Find out how you can make a 10x difference.

• Individuals seeking employment at 10x Genomics are considered without regards to
• race, color, religion, national origin, age, sex, marital status, ancestry,
• physical or mental disability, veteran status, gender identity, or sexual
• orientation, or any other characteristic protected by applicable law.
• 10x does not accept unsolicited applicants submitted by third-party recruiters
• or agencies. Any resume or application submitted to 10x without a vendor
• agreement in place will be considered unsolicited and property of 10x, and 10x
• will not pay a placement fee.

• Please be aware of recruitment scams impersonating 10x Genomics. All recruiting
• communication will come from email addresses @10xgenomics.com
• [http://10xgenomics.com]. We also want to encourage you to apply to 10x Genomics
• positions directly on our careers site,
• https://careers.kula.ai/10xgenomics?pid=171812447059&domain=10xgenomics.com
• [https://careers.kula.ai/10xgenomics?pid=171812447059&domain=10xgenomics.com] or
• from reputable third party sites, such as LinkedIn or Indeed. We will never
• request payment or sensitive personal information during the recruiting process.