JobsMarketing ManagerUnited StatesMarketing Product Manager
WESTAMERICA BANK
Posted 9 days ago
Marketing Product Manager
WESTAMERICA BANK · Fairfield, California, United States
In short
The Marketing Product Manager will manage vendor relationships for ancillary products and coordinate product implementation plans while ensuring regulatory compliance. They will also lead merchandising campaigns, manage content for bank resources, and oversee the production of the employee newsletter.
What they're looking for
MUST-HAVE SKILLS
ALSO MENTIONED
The role requires experience in product management, vendor coordination, and the ability to develop marketing communications that align with strategic bank objectives. Candidates must be capable of managing cross-divisional projects and ensuring all customer-facing materials adhere to bank policies and regulations.
About WESTAMERICA BANK
WEBSITE
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Questions about this role
- Is this WESTAMERICA BANK role remote?
- Tagged on site.
- What does it pay?
- The posting lists $70,304–$80,000 a year.
- Does it sponsor visas?
- Listed as no visa sponsorship.
- What experience does it ask for?
- Listed as 2-5 years.
The posting, in full
Westamerica is among the largest commercial banks headquartered in California. We are looking for outstanding people to join our winning team. We reached our current strength because our employees, customers, and shareholders believe in the same fundamental goals: Delivering a wide variety of financial services with a superior customer service guarantee.
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Description
Westamerica is among the largest commercial banks headquartered in California. We are looking for outstanding people to join our winning team. We reached our current strength because our employees, customers, and shareholders believe in the same fundamental goals: Delivering a wide variety of financial services with a superior customer service guarantee.
Product Management: Manage Vendor Relationships for Ancillary Products
Serve as Elan Credit Card Program Manager, coordinating vendor relationships, and internal communication of product updates, promotions, and reports.
Analyzes opportunities for new or enhanced products.
Coordinates product implementation plans with vendors which includes sales objectives and product specifications.
Ensures product disclosures and all customer-facing material is compliant with applicable regulations and bank policy.
Implements changes in programs and procedures to maintain competitive position and ensure compliance with regulation.
Develops communications to internal staff regarding product development and specifications; requirements related to the product pr service.
Works with Banking Division to develop product promotion plans to support and attain the bank's strategic objectives.
- Serve as the Editor of the monthly employee newsletter, Headlines.
- In this capacity, develop content and manage submissions and the review process as needed.
- Coordinate layout with the creative team.
- Coordinate production and distribution with the copy center.
Merchandising
Serve as project lead in the development of merchandising campaigns each year.
Develop customer facing campaigns which support the bank's strategic objectives while adhering to regulations and bank policy.
- Participate in cross-divisional projects as required
- Annual Repricing Project
- Facilities - Branch closures and moves
- Regulatory Committees
- Product conversions, and acquisition-related projects
Banking Division periodic promotions
Serve as the content manager for the following Bank resources ensuring product and service content is accurate and compliant to regulation:
Corporate website and Redwood Merchant Services website
- Info Library Marketing Section
- Marketing Communications Catalog
- Request for Proposal Catalog
Word Processing Catalog
Participate in the planning and execution of Company Events such as Employee Recognition, including developing write-ups of honorees for presentation materials, internal platform (Info Library), and newsletters special edition.
Assist as needed in execution of periodic Special Events, as approved by Senior Product Manager.
Requirements
- EOE
- Westamerica Bank's Privacy Policy may be found at: www.westamerica.com/about/privacy
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