Digital Marketing Manager

SUMMARY

• The Digital Marketing Manager leads the strategy and execution of Hoshizaki’s
• digital marketing initiatives, connecting our brand, products, and customers
• across digital channels to drive engagement, strengthen our online presence, and
• support business growth. A successful candidate will be a highly analytical,
• creative, and strategic thinker who can also implement tactical plans
• effectively.

KEY PERFORMANCE INDICATORS (KPIs)

• Maintain accurate website and product database content, meeting established

timelines for product launches, updates, and campaigns.

• Increase qualified website traffic and engagement through SEO, AEO, content

optimization, and digital campaigns.

• Improve email performance through audience segmentation, testing, and

optimization of open rates, click-through rates, conversions, and engagement.

• Grow engagement and reach across priority social media channels.
• Deliver timely, accurate digital assets and product data that support

eCommerce and channel-partner needs.

• Use campaign reporting and analytics to demonstrate performance, identify

opportunities, and recommend improvements.

ESSENTIAL FUNCTIONS

• Develop and execute integrated digital marketing strategies and campaigns

across web, email, social media, search, and other digital channels.

• Manage the marketing campaign calendar, ensuring digital initiatives are

executed accurately, consistently, and on time.

• Lead the creation, distribution, and optimization of internal and external

email communications.

• Develop and manage digital content and campaign copy for websites, landing

pages, email, social media, blogs, and other communications.

• Manage the website and product database, ensuring accurate, timely product

launches, updates, marketing content, and an optimal user experience.

• Manage and optimize the flow of product and marketing data across databases,

websites, digital platforms, and third-party systems.

• Support eCommerce initiatives through accurate digital assets, product

content, and data feeds.

• Monitor digital marketing performance, build dashboards and reports, and

translate data into actionable recommendations.

• Maintain brand consistency and applicable accessibility, privacy, and

user-experience standards across digital platforms and content.

• Collaborate with internal teams, agencies, vendors, and technology partners

to deliver digital initiatives on time and within budget.

• Identify and implement emerging digital technologies, trends, and best

practices that improve marketing effectiveness and customer engagement.

• Perform additional duties as required by business needs.

EDUCATION & EXPERIENCE

• Bachelor’s degree in Marketing, Marketing Technology, Digital Media, or a
• related field preferred, with five or more years of professional digital
• marketing experience. Demonstrated technical proficiency with database
• structures, content management systems, marketing technology platforms, and
• digital analytics is required. Demonstrated graphic design skills and
• proficiency with Adobe Creative Suite or similar design tools are also required,
• along with the ability to independently create and edit professional digital
• marketing graphics and assets. Experience managing websites, email marketing,
• SEO, digital campaigns, and product or content data is strongly preferred. An
• equivalent combination of technical education and relevant professional
• experience may be considered.

KNOWLEDGE & SKILLS

• Advanced proficiency with WordPress, including UX/UI, accessibility, mobile

optimization, and content management.

• Working knowledge of HTML and CSS, with a strong understanding of database

structures and digital data relationships.

• Strong knowledge of SEO, AEO, social media marketing, and digital content

strategy.

• Proficiency with email marketing and automation platforms, including audience

segmentation, campaign testing, and optimization.

• Proficiency with web analytics and reporting tools, with the ability to

translate performance data into actionable recommendations.

• Advanced proficiency with Adobe Creative Suite and demonstrated ability to

create and edit professional digital marketing graphics and assets.

• Strong copywriting, editing, and digital content development skills.
• Excellent project management and organizational skills, including managing

vendors, budgets, deadlines, and multiple priorities.

• Strong communication, collaboration, problem-solving, and innovative-thinking

skills.

PHYSICAL REQUIREMENTS

• Non-Manufacturing:
• Typically, work is performed in an office environment where the noise level

is low to moderate.

• Requires standing and/or sitting for prolonged periods of time.
• Ability to lift boxes/materials weighing up to 10 lbs.
• Requires telephone and/or computer work, as well as interactions with other

employees and customers.

• Ability to read, write, listen, and communicate effectively.