Marketing Manager

POSITION OVERVIEW

• The Marketing Manager is the operational lead for New Horizon Academy marketing,
• translating strategy, campaigns, and brand direction into effective execution
• across our markets and locations. This role oversees three connected areas of
• work: CRM and marketing automation, regional and school go-to-market planning,
• and marketing program and project management.

• The Marketing Manager works closely with District Managers, Area Directors,
• RVPs, and leaders across the organization to develop and execute marketing plans
• that support enrollment growth, new market expansion, and the overall New
• Horizon Academy brand. The role serves as a key day-to-day partner to field
• leadership and coordinates marketing execution across internal teams, agencies,
• vendors, and other cross-functional partners.

• The role supports established locations as well as new market and school growth
• across New Horizon Academy's 100+ locations, including Minnesota, Idaho,
• Colorado, Iowa, Kansas, Nebraska, and incoming Wisconsin and North Carolina
• locations, as well as Kinderberry Hill locations.

ESSENTIAL FUNCTIONS

• CRM & MARKETING AUTOMATION
• Own the day-to-day management, administration, optimization, and data quality

• of the CRM (LineLeader) and marketing automation platforms across all
• locations.

• Manage the lead lifecycle from inquiry through tour and enrollment, including

• lead routing, tour scheduling, automated communications, and enrollment
• pipeline reporting.

• Develop and maintain CRM dashboards and KPIs, monitor performance, identify

trends and opportunities, and translate data into actionable recommendations.

• Continuously improve CRM messaging, workflows, personalization, and testing

• to support lead conversion and enrollment growth while maintaining brand
• standards.

• Serve as the CRM subject matter expert, providing training and support to

school and field leaders.

• Partner with IT and vendors on integrations, technical issues, enhancements,

data flow, and platform performance.

• Support CRM setup, campaigns, and enrollment pipeline development for new

schools and markets.

GO-TO-MARKET & MARKETING STRATEGY

• Develop and execute marketing plans for new locations, new markets, and

• identified opportunity schools, aligning local plans with organizational
• strategy and enrollment goals.

• Partner with District Managers, Area Directors, RVPs, and operations leaders

• to develop plans tailored to local market conditions, demographics,
• competition, and enrollment needs.

• Translate brand strategy and campaign direction into local execution across

digital, paid, social, CRM, community, event, and other appropriate channels.

• Coordinate marketing activities that support enrollment growth, including

advertising, events, partnerships, sponsorships, and community engagement.

• Manage marketing budgets, vendor relationships, contracts, and advertising

activities to support business objectives.

• Monitor market trends, demographics, competitive activity, and marketing

performance to inform recommendations and identify opportunities.

• Serve as a primary marketing contact for field leadership and help prioritize

and coordinate incoming marketing requests.

• Uphold New Horizon Academy's brand standards across all marketing activities.

MARKETING PROGRAM & PROJECT MANAGEMENT

• Coordinate marketing projects, priorities, timelines, deliverables, and

resources across the marketing team and cross-functional partners.

• Facilitate communication and handoffs between internal teams, agencies,

vendors, and other stakeholders to keep projects moving forward.

• Support content strategy, editorial planning, customer and employee

• communications, SEO, website performance, and digital and social media
• initiatives.

• Coordinate events, presentations, partnerships, sponsorships, and other

multi-stakeholder marketing initiatives.

• Serve as a first point of triage for marketing-related technical and

• operational issues, coordinating resolution with the appropriate internal or
• external resource.

• Identify project risks, resource conflicts, and timeline gaps early and bring

forward solutions and recommendations.

• Support marketing team processes, meetings, documentation, and onboarding.

QUALIFICATIONS

• Bachelor's degree in marketing, communications, business, or a related field.
• 4+ years of marketing experience, including direct experience managing a CRM

or marketing automation platform.

• Experience with multi-location, multi-market, regional, franchise, or B2C

services marketing strongly preferred.

• Experience developing and executing go-to-market plans in partnership with

field or operations leadership.

• Proficiency with CRM, marketing automation, analytics, and project management

• platforms; experience with LineLeader, Salesforce, Google Analytics,
• WordPress, Mailchimp, Monday.com, or similar tools preferred.

• Strong understanding of branding, digital marketing, content, SEO, social

media, and marketing performance metrics.

• Strong project management, organizational, analytical, and problem-solving

skills with the ability to manage multiple priorities and deadlines.

• Excellent communication, collaboration, consultative, and interpersonal

• skills, including the ability to work effectively with senior and field
• leadership.

• Comfortable working independently, troubleshooting issues, and coordinating

internal and external resources to achieve results.

• Strong sense of accountability, initiative, and customer service.
• Able to handle confidential information appropriately.
• Able and willing to travel occasionally to support new market launches,

• school openings, and other business needs; occasional evening or weekend
• support may be required.

• Must pass the required state and federal Background Study required by the

Department of Human Services.

BENEFITS

• Salary Range: $80,000 - $90,000
• Fun, passionate, professional work environment
• 401K with Employer Match
• Health, dental and life insurance
• Childcare discount
• Paid Time Off and Holiday Pay
• Career advancement opportunities
• Continued Education Training

• This position description is not intended to be and should not be construed as
• an all-inclusive list of responsibilities, skills, or working conditions
• associated with this position. While this description is intended to accurately
• reflect the position's activities and requirements, New Horizon Academy reserves
• the right to modify, add, or remove duties as necessary or desired. E.O.E.