Sr. Product Marketing Manager - Kennesaw, GA

JOB DESCRIPTION

• ATTENTION MILITARY AFFILIATED JOB SEEKERS - Our organization works with partner
• companies to source qualified talent for their open roles. The following
• position is available to Veterans, Transitioning Military, National Guard and
• Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers. If
• you have the required skill set, education requirements, and experience, please
• click the submit button and follow the next steps. Unless specifically stated
• otherwise, this role is "On-Site" at the location detailed in the job post.

Position Overview

• The North American Postbiotics Senior Marketing Manager – Health & Wellness is a
• strategic marketing leadership role responsible for driving portfolio growth,
• commercialization strategy, and customer engagement across ADM’s Human Nutrition
• and Health & Wellness platforms.
• Reporting to the Sr. Director of Marketing, NAM H&W, this role owns the
• development and execution of product marketing strategies that translate
• scientific innovation into commercially impactful market solutions.
• The position serves as a key cross-functional leader connecting sales,
• commercial, Product Development, R&D, regulatory and scientific affairs, to
• deliver the North American P&L.. In addition, this role will lead the marketing
• implementation of ADM’s Health & Wellness ingredient portfolio — with a strong
• emphasis on next-generation microbiome solutions, including postbiotics — within
• food and beverage applications. The role will identify whitespace opportunities,
• develop category-specific go-to-market strategies, and partner closely with
• customers to bring science-backed functional innovation to market across
• emerging and established F&B formats.

Portfolio Strategy & Ownership

Lead marketing strategy and commercialization planning for designated Health &

Wellness products/platforms

• Develop positioning, value propositions, and growth strategies aligned with
• regional commercial priorities.
• Identify whitespace opportunities and create innovation concepts aligned with
• market trends.

Product Marketing & Go-To-Market Leadership

• Lead new product launch strategy from concept through commercialization
• Translate scientific data into differentiated customer value propositions
• Partner with Commercial, Regulatory and Scientific team to define claims

frameworks and messaging strategy

• Develop integrated campaign plans supporting regional growth objectives
• Develop regional customer-facing materials that reflect strategic positioning

and commercial priorities

• Liaise with RSA, and Global Marketing Directors to ensure alignment on product
• positioning, claims, and campaign priorities.
• Coordinate marketing campaign activities and plans across the NAM region to
• ensure consistency, visibility, and executional excellence.

Commercial & Customer Engagement

• Act as a strategic marketing partner to NAM commercial teams
• Develop high-impact customer narratives and solution-based storytelling
• Support key customer engagements through tailored presentations and innovation

concepts

Represent marketing perspective in cross-functional customer initiatives

Cross-Functional Leadership

• Lead collaboration across Global Marketing, CD&D, RSA, and Commercial teams
• Influence prioritization of marketing initiatives aligned to growth targets.
• Drive alignment between regional execution and global platform strategy.
• Provide clear direction for asset development and campaign execution.

Market & Business Insights

• Monitor industry trends, competitive landscape, and consumer insights.
• Translate insights into actionable portfolio strategies
• Analyze category, customer and competitive dynamics leveraging market data and
• consumer insights.

ADDITIONAL QUALIFICATIONS/RESPONSIBILITIES

• Qualifications
• 5+ years of experience in B2B and/or B2C product or category marketing within
• the nutraceutical, ingredient, or health & wellness industries
• Demonstrated experience owning product or portfolio strategy
• Demonstrated experience launching new products in the market.
• Strong understanding of dietary supplement and functional ingredient markets,
• specifically related to microbiome ingredients such as prebiotics, probiotics
• and postbiotics.
• Functional food and beverage experience preferred.
• Experience with market research tools and data analysis (ex. Nielsen, Mintel,

Innova, etc.)

• Digital /Social media marketing experience.  Familiarity with AI tools a plus.
• Proven ability to lead cross-functional initiatives in matrix organizations
• Exceptional storytelling and presentation development skills
• Experience translating science into commercial value highly preferred
• Key Success Measures
• Portfolio revenue growth contribution
• Number of Customer engagements

Customer engagement impact

• Creation of innovative product concepts/prototypes aligned with consumer need
• states
• Commercial adoption of marketing platforms
• Successful GTM execution

Strategic alignment across NAM stakeholders

ADM requires the successful completion of a background check.

• Base pay offered may vary depending on multiple individualized factors,
• including market location, job-related knowledge, skills, and experience. Hourly
• and salaried non-exempt employees will also be paid overtime pay when working
• qualifying overtime hours.

• If hired, employees will be in an “at-will position” and the Company reserves
• the right to modify base pay (as well as any other discretionary payment or
• compensation program) at any time, including for reasons related to individual
• performance, Company or individual department/team performance, and market
• factors.

The pay range for this position is expected to be between:

$96,200.00 - $178,000.00

Salaried Incentive Plan

The total compensation package for this position will also include annual bonus