Field Marketing Manager

SUMMARY

• Primarily responsible for effectively communicating and assisting in the
• execution of the Subaru of America (SOA) national brand strategy at the
• Region/Zone and retailer level. Manages brand strategy initiatives related to
• "More than a Car Dealer," including the Dealer to Retailer initiative and
• Retailer of the Year. Serves as a critical communication liaison for SOA
• executives, SOA Marketing Department, and Field team. Serves as the strategic
• business owner of the Subaru Ad Fund (SAF) Program and Carmichael Lynch Retailer
• Brand team and the field liaison for Soft Ad Groups (SAGs). The expected tenure
• in role is 2.5+ years.

MAJOR RESPONSIBILITIES

• Subaru Ad Fund (SAF): Manages all aspects of planning, development, and

• implementation of the SAF Program. Manages the scope of work and partnership
• with program administrator, Ansira. Performs, organizes, and enhances
• training activity for Field team, Subaru of America (SOA) Marketing
• stakeholders, and retailers. Facilitates program and reporting enhancements.
• Acts as day-to-day program contact for Regional Marketing Managers and Zone
• Retailer Marketing Managers. Ensures the enforcement of policies and
• procedures. Partners with SOA Legal and Accounting.

• Carmichael Lynch Retailer Brand Team: Provides strategic direction and

• oversight to the Carmichael Lynch Retailer Brand team. Oversees
• implementation of brand strategy, communication plans, content, and progress.

• Communication: Facilitates two-way dialogue between SOA Marketing, Field, and

• retailers – formally, informally, and in-person, including frequent calls
• with stakeholders, to ensure proper execution of the brand strategy.
• Maintains responsibility for coordinating meetings/communications with the
• Marketing Subcommittee of the National Retailer Advisory Board (NRAB). Serves
• as primary liaison between Sales/Executive leadership and Marketing
• Operations.

• Soft Ad Groups (SAGs): Leads field engagement/communication in the planning,

• development, and execution of SAGs. Collaborates closely with Media and
• Advertising teams along with other key stakeholders (Accounting,
• Distribution, Information Technology [IT], Carmichael Lynch) for ongoing
• management and evolution of SAGs.

• Love Promise Recognition Programs: Manages process for Retailer of the Year

• and Zone of the Year recognition programs. Builds business case for retailer
• selection for award for the SOA executive team. Works with SOA Field and
• Advertising teams to ensure that all marketing for these programs is properly
• executed. Leads coordination with SOA Retail Operations Training on the HEART
• Award.

• Training: Serves as lead organizer of the Management Associate program

• Marketing rotation and new Zone Retailer Marketing Manager onboarding. Serves
• as leading coordinator of Foundations modules pertaining to SAF and Love
• Promise. Performs field training and cross-departmental training for various
• brand strategy programs, such as Love Promise Community Commitment Award,
• Love Promise stories, and A Retailer You Can Love.

• Reporting: Partners with Field Operations to lead monthly executive meetings

• on marketing demand and sales. Provides strategic direction and guidance on
• the design on field/retailer reporting.

ADDITIONAL RESPONSIBILITIES

• Leads SAF expo spaces for National Business Conference (NBC), Aftersales

Business Conference (ABC), and National Training Conference (NTC), as needed.

REQUIRED SKILLS & PERSONAL QUALIFICATIONS

• Excellent problem-solving, project management, and collaborative skills.
• Passionate about developing self and others. Demonstrated leadership

qualities to develop two (2) Specialists.

• Superior proficiency in Microsoft Office Suite (Excel, PowerPoint, and Word).
• Subaru of America (SOA) Field experience required. Must have thorough

understanding of SOA Regional/Zone operations and Love Promise programs

EDUCATION & EXPERIENCE REQUIREMENTS: Bachelor's Degree required. At least 8-10

years required

• WORK EXPERIENCE
• Office Location: Camden, NJ apart of the Greater Philadelphia Area (Philly)
• Hybrid Role: Hybrid Role - Remote work 2 days per week [Wednesdays & Fridays]
• Travel: 20% Domestic

• COMPENSATION: The recruiting base salary range for this full-time position is
• $122,500 - $168,900 / year. Within the range, individual pay is determined by
• factors, including job-related skills, experience, and relevant education or
• training. Additionally, this role is bonus-eligible, with a target bonus
• percentage that provides an opportunity to earn even more based on your
• performance. (Internal Job Grade: M2)

WHY JOIN US? In addition to competitive salary, Subaru offers an amazing

benefits package that includes

• Total Rewards & Benefits:
• Medical, Dental, Vision Plans
• Pension, Profit Sharing, and 401K Match Offerings
• 15 Vacation days, 5 Floating Holidays, 5 Sick days, and 9 Company Holidays
• Tuition Reimbursement Program: $15,000 yearly benefit
• Vehicle Discount Programs

Learning & Development

• Professional growth and development opportunities
• Direct partnership with senior leadership
• Formal Mentorship Program
• LinkedIn Learning License

• Visit our careers landing page for additional information about our
• compensation and benefit programs.

ABOUT SUBARU

• Love. It’s what makes Subaru, Subaru®. As a leading auto brand in the US, we
• strive to be More Than a Car Company®. Subaru believes in being a positive force
• in the communities in which we live and work, not just with donations but with
• actions that set an example for others to follow. That’s what we call our Subaru
• Love Promise®.

• Subaru is a globally renowned automobile manufacturer known for its commitment
• to innovation, safety, and sustainability. With a rich history dating back to
• 1953, Subaru has consistently pushed the boundaries of automotive engineering to
• deliver vehicles that offer not only exceptional performance but also a unique
• blend of utility and adventure.

• Subaru's company culture is built on collaboration, diversity, and a shared
• passion for our product. We foster an inclusive environment that encourages
• employees to bring their unique perspectives and talents to the table. Our team
• members are driven by a common goal: to create exceptional vehicles that inspire
• and delight our customers.