Digital Marketing Manager

Overview

Delaware North is hiring a Digital Marketing Manager to join our team in Buffalo, New York.

In this role, you will lead the delivery and optimization of digital experiences, with a strong focus on digital production, website development, and platform integration. You’ll work across marketing, IT, and creative teams to ensure websites and digital assets are built, launched, and continuously enhanced to support performance goals and drive revenue.

We’re looking for someone who thrives in a fast-paced, hands-on environment, bringing structure to complex digital projects while ensuring seamless execution across systems, tools, and channels.

If you’re passionate about building and optimizing digital experiences, and want a role where collaboration, technical expertise, and results are valued, we encourage you to apply.

Additional Details

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match

Annual performance bonus based on level, as well as individual, company, and location performance

Paid vacation days and holidays

• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

Responsibilities

Support the implementation and maintenance of Google Analytics

Collaborate with the Data and Analytics team to leverage data to drive successful business decisions and digital experiences for stakeholders

Ensure the effectiveness and productivity of digital marketing efforts, including web, email marketing, social media, and digital content

Verify that all content is on-brand, consistent, and optimized for search and social promotion

Identify new and effective ways to distribute content and ensure maximum return on investment

Monitor trends in web and social media and incorporate them to increase user engagement and content effectiveness

Analyze online statistics and website analytics, and use this data to maximize digital efforts

Qualifications

Bachelor’s degree in Computer Science preference required with experience managing digital marketing from a strategy and oversight level

Broad overall marketing experience at the consumer level with strong comprehension and knowledge of systems and tools, including content management systems, databases, email marketing platforms, website development, e-commerce systems, and digital asset management systems

Experience with graphic design elements, video development and production, and digital content development, with familiarity with Adobe Creative Cloud, Figma, or digital asset management tools

• Strong Web technology experience including HTML/CSS/Javascript and responsivess web design
• Experience with back-end development in Node.js, Python, PHP, Java or .Net
• Web Server Management including Domain, DNS, SSL certificate management

Cloud & hosting experience including website deploymentand optimizing performance and OWASP

Experience with Tableau or Google Data Studio for dashboard design, with the ability to technically optimize for on-site performance

Understanding of UTM tracking, data flows, segmentation, and analytics fundamentals

Experience with SQL, MySQL, PostgresSQL, MongoDB, AMPscript, or scripting logic for dynamic content

Knowledge of version control system such as Git

Familiarity with Adobe Creative Cloud, Figma, or digital asset management tools, and experience with A/B testing methodologies

Experience with Web and e-commerce hosting environments and payment gateway integrations

Familiar with compliance requirements, including CAN‑SPAM, GDPR, CCPA, ADA, and PCI, along with fraud detection tools