Marketing Manager

• Who We ARE: When you work for the Best. Gym. Ever, you join the Best. Team.
• Ever. Our corporate office reflects the culture of our gyms. We’re enthusiastic
• leaders, hard-working and experts at what we do. Our corporate team supports our
• gyms by having a can-do attitude and rolling up our sleeves to get to work. We
• always keep the end goal in mind- do what’s best for our members, club employees
• and our business.

What We LOVE: People. Fitness. Teamwork. Fun. Changing Lives.

What You’ll DO

• The Marketing Manager – Club & Campaign Marketing is responsible for leading the
• execution of local and promotional marketing initiatives across The Edge Fitness
• Clubs.

• This role serves as the primary connection between Marketing and club
• operations, ensuring campaigns, community activations, new club openings,
• competitive initiatives and local marketing programs are executed consistently,
• effectively and on time.

• The ideal candidate is a highly organized, execution-focused marketer who
• thrives in a fast-paced, multi-location environment and can manage multiple
• priorities while coordinating internal teams, agency partners and field
• leadership.

Club & Local Marketing

• Serve as the primary Marketing contact for club and regional leadership.
• Manage and prioritize local club marketing requests.
• Identify opportunities to drive local awareness, traffic, leads and

memberships.

• Coordinate Marketing support for club promotions, events and community

initiatives.

• Develop repeatable processes and solutions for recurring club needs.

Campaign & Promotional Execution

• Own and maintain the master Marketing and promotional calendar, ensuring

cross-departmental alignment.

• Project-manage campaigns from planning through launch and closeout.
• Coordinate timelines and deliverables across Creative, CRM, Social, Digital,

agency partners and club operations.

• Ensure promotional offers, creative, communications and launch dates are

aligned.

• Track campaign readiness and proactively resolve execution issues.
• Coordinate post-campaign recaps and incorporate learnings into future

planning.

Community Events & Local Activation

• Lead Marketing support for community events, partnerships and local

activations.

• Develop event plans, timelines, assets and execution requirements.
• Coordinate internal, external and club resources.
• Ensure clubs have the materials and direction needed for successful

execution.

• Measure performance based on participation, leads, joins and other defined

outcomes.

New Club Openings & Competitive Marketing

• Serve as the Marketing project lead for new club openings and competitive

intrusion plans.

• Build and manage Marketing timelines from presale through opening and

post-opening.

• Coordinate grassroots and community outreach initiatives, including grand

opening paint the town events

• Align internal teams, agency partners and field leadership against key

milestones and deliverables.

• Maintain clear communication throughout the opening and launch process.

Marketing Operations & Project Management

• Maintain visibility into active initiatives, deadlines, owners and

deliverables.

• Establish clear timelines and accountability across internal teams and agency

partners.

• Identify roadblocks early and drive projects toward resolution.
• Improve processes, templates and communication standards to increase speed

and consistency.

• Reduce last-minute and ad-hoc work through stronger planning and repeatable

workflows.

Key Performance Indicators

• Success in this role will be measured by:
• 95%+ of planned campaigns and promotions launching on schedule.
• Consistent execution of promotional initiatives across clubs and markets.
• Timely resolution of club marketing requests.
• 100% of new club openings supported by an established Marketing project

plan.

• Successful execution of approved community events and competitive marketing

initiatives.

• Improved coordination between Marketing and field leadership.
• Reduction in missed deadlines, last-minute requests and execution gaps.
• Increased measurement of local initiatives against leads, joins and business

outcomes.

Qualifications

• What You Will NEED:
• 2-5 Years Marketing Experience
• Strong marketing project-management and organizational skills.
• Experience in multi-location fitness, retail, hospitality or another

consumer-focused business preferred.

• Ability to manage multiple campaigns, markets and deadlines simultaneously.
• Strong communication skills and comfort working across corporate, field and

agency teams.

• Proactive, accountable and solutions-oriented approach.
• Strong attention to detail and ability to manage complex timelines.
• Understanding of how local marketing, promotions and community activation

support customer acquisition and growth.

• Comfortable working in a fast-paced, performance-oriented environment.

Physical Demands

• This position requires the ability to perform the essential functions of the
• role in a corporate office, fitness club, and other business environments.
• Regularly required to sit, stand, walk, communicate verbally and in writing, and
• use a computer and other standard office equipment for extended periods. Must be
• able to move throughout fitness club facilities, including offices, workout
• areas, studios, locker room areas, and other operational spaces, as necessary to
• support employees and business operations.

• Requires the ability to travel between club locations and other company-related
• locations, including occasional overnight travel. Must be able to occasionally
• lift, carry, or move items weighing up to approximately 20 pounds, such as a
• laptop, training materials, supplies, or other business-related materials. May
• occasionally be required to stand or walk for extended periods during club
• visits, new club openings, training sessions, meetings, or company events.

Work Environment

• Works in a fast-paced, multi-site fitness and corporate environment with
• changing priorities and competing demands. Regularly works from the corporate
• office and within assigned club locations, with an expectation of maintaining a
• visible and engaged presence in the field.

• Frequent interaction with employees and leaders at all levels of the
• organization, both in person and through phone, video, email, and other
• communication platforms. Regular exposure to an active fitness club environment,
• which may include music, elevated noise levels, fitness equipment, large groups
• of people, and varying levels of activity.

Travel

Occasional travel to clubs with some overnight stays.

Position type and expected hours of work

• This is a full-time position.  Evening and weekend work may be required as job
• duties demand.

Supervisory Responsibility

This position does not have direct supervisory responsibility.

Why You’ll Love It Here

• Free gym membership so you can lead by example
• Tiered Health Benefits (Medical, Dental, Vision) for you and your family
• Discounts on Training, Edge Kids, Apparel & Shake Bar
• Education Reimbursement for certifications and ongoing learning
• Career Advancement through leadership training and growth paths
• PTO & Paid Holidays to recharge and live well
• 401K + Life Insurance + LTD + Employee Assistance Program (EAP)

• There is a reason our members call us the best gym ever... it’s because we have
• the best staff ever... come join our team! It’s okay… you can invite your
• friends to come work with you too!

• Edge Fitness, LLC is an equal opportunity employer and complies with all
• applicable federal, state, and local fair employment practices laws.

• The above statements are intended to describe the general activities, duties and
• responsibilities that are required of the employee for this job.  Please note
• these statements are not an exhaustive list of all activities, duties and
• responsibilities.   Duties, Responsibilities and activities may change at any
• time with or without notice.