Marketing Manager

Job Description

Position:

Marketing Manager

Reports To:

Director of Marketing

OVERVIEW

The Marketing Manager is responsible for developing, implementing, and managing marketing strategies to promote Parq Casino's services and events. This role involves managing marketing activities and ensuring the casino's brand is effectively communicated to the target audience.

DUTIES AND RESPONSIBILITIES

Develop and Execute Marketing Plans: Work directly with Director of Marketing to create and implement both short-term and long-term marketing plans to achieve the casino's objectives.

Brand Development: Maintain the casino's brand identity, ensuring consistency across all marketing materials and communications. Ensure all staff are trained on the casino brand.

Advertising Campaigns: Work directly with Director of Marketing to plan, develop, and execute advertising campaigns across various media channels, including print, digital, and social media, partner media etc. to achieve the casino's objectives.

Special Events: Plan and manage special events to attract and engage customers, ensuring they align with the casino's brand and marketing goals.

Budget Management: Manage the marketing budget, ensuring all activities are cost-effective and within budget. Prep for P&L meetings, forecasts and budgets.

Team Management: Lead, mentor, and manage the brand marketing team, fostering a collaborative and productive work environment where everyone feels like a Big Deal.

Agency & Sponsorship Management: Manage the agencies Parq Casino uses on the brand marketing side, ensuring all campaigns align with brand guidelines & tone. Coordinate with external agencies for promotional activities.

Collaboration: Work closely with other departments, Marriott (Hotel) and Blau (Restaurants), to ensure marketing efforts are aligned with overall business goals.

Reporting: Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement.

Compliance: Ensure all marketing activities comply with gaming regulations, player health policies and company policies.

Additional duties and projects as assigned

• QUALIFICATIONS AND EXPERIENCE
• 3-5 years of Casino Marketing or Casino experience
• Post-secondary education in communications, marketing or public relations and/or relevant experience
• 1-2 years’ experience in a Leadership role
• Strong knowledge of database marketing
• Strong understanding of business planning ie. budgeting, forecasting and long-range planning
• Know how to analyze and interpret P&L statements
• Ability to work on numerous projects at one time, prioritize tasks and manage time wisely
• Excellent communication, organizational and analytical skills
• Must be a self-directed leader
• Strong computer knowledge – Excel, Word, PowerPoint and Outlook.
• Experience with RWS, CMP and kiosk programs
• Event planning/execution experience an asset

CERTIFICATES AND/OR LICENSES REQUIREMENTS

• Valid GPEB License
• BCLC Certifications
• Serving it Right Certification

PHYSICAL REQUIREMENTS

• Able to lift, handle, and transport materials that are over 20lbs
• Required to sit, stand and walk during working hours

Associate’s Agreement

I have reviewed the job description, and I agree to perform the duties as outlined.

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Associate Name Date

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Associate Signature