Books Social Media and Digital Marketing Manager, APA Publishing Books Sales & Marketing

• Note: APA operates on a 37.5-hour work week with one-hour lunch breaks each day.
• APA sets salaries based on several considerations, including years of relevant
• experience, level of education, and previous staff and/or governance experience
• at APA.

• The Book Social Media and Digital Marketing Manager develops and executes social
• media and digital marketing tactics to expand the profiles of APA Style, APA
• Books and Magination Press Children’s Books with the goal of increasing revenue
• and reach through strategic engagement.

The successful candidate will

• Support day-to-day activities necessary for the successful operation of

social media and digital marketing

• Be detailed oriented
• Understand how to leverage content to build sales.

Education and Experience

• Bachelor’s degree
• Five years + experience in social media marketing/branding or digital

marketing is required

• Relevant digital book marketing experience, including advertising strategies

• and placements, specifically LinkedIn and YouTube, other social media
• platforms, and other opportunities.

Skills Required

• MS Office Suite
• Hootsuite or equivalent social media aggregator
• YouTube platform
• LinkedIn platform
• Writing and editing proficiency
• Familiarity with Canva is helpful
• Ability to work in a highly collaborative workplace
• Enthusiasm for books, publishing, and sales and marketing
• Understanding of APA’s mission and how it relates to the publishing program

Responsibilities

• Content Creation & Scheduling: Produce engaging, tailored content (photos,

• short-form video) to build community, managing daily posting across
• platforms.

• Campaign Management: Plan, implement, and monitor social campaigns,

giveaways, and promotions to support title launches and backlist marketing.

• Author Support: Collaborate with authors on their individual social

platforms, offering support and ensuring brand consistency.

• Community Engagement: Actively monitor and respond to comments/messages to

foster a vibrant community and manage brand reputation.

• Analytics & Reporting: Analyze social media metrics to track campaign success

and provide insights to improve future strategies.

• Influencer Relations: Develop relationships with influencers (BookTokers,

Bookstagrammers) to increase visibility.

• Trend Monitoring: Stay current on social media trends, tools, and digital

marketing developments to keep content relevant.

• Other duties as assigned

About APA

• The American Psychological Association (APA) represents 146,000 psychologists,
• students, and affiliates, primarily in the U.S. and Canada but also in other
• countries around the world. APA is a scientific and professional organization
• with about 500 employees and is categorized as a 501(c)(3) along with its
• 501(c)(6) companion organization, APA Services, Inc.

• APA offers a generous employee benefits program, including Remote Work/Flexible
• Scheduling; a 401(k) option with employer match of up to 4%; medical, dental,
• and vision insurance options and an outpatient mental health benefit; paid
• personal/vacation time plus 12 paid holidays; Family/Medical Leave; tuition
• assistance; an Employee Assistance Program (EAP); short- and long-term
• disability insurance; and more.

• Job Location: Remote: APA jobs may be considered for remote work eligibility as
• defined in APA’s Flexible Work Policy and are subject to approval. Remote work
• employees may not work from the following states or U.S. territories: Alaska,
• California, Colorado, Guam, Hawaii, Iowa, Louisiana, Montana, Nebraska, New
• York, North Dakota, Ohio, Puerto Rico, Rhode Island, U.S. Virgin Islands,
• Washington, Wyoming.

Application Instructions

• Qualified candidates must apply online through APA’s applicant system
• [http://bit.ly/1NJ8gy1] and attach a resume and cover letter specifying your
• salary expectations. Applications that are submitted without both documents are
• considered incomplete and will not be reviewed for consideration. Once your
• application is submitted, you will receive a confirmation email. Please make
• sure to check your Spam folder if you do not receive an email from us.

• Final candidates will be required to successfully complete a background check as
• a condition of employment. Any required consent forms and additional information
• will be provided during the final stages of the hiring process.

• The American Psychological Association is an Equal Employment Opportunity
• Employer. All qualified applicants will receive consideration for employment
• regardless of race, color, religion, sex, national origin, age, disability,
• sexual orientation, gender identity or expression, marital status, personal
• appearance, familial status, family responsibilities, matriculation, political
• affiliation, genetic information, protected veteran status, or any other
• characteristic protected under applicable federal, state, or local law.

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