Creative Marketing Manager

• Mid-Atlantic Permanente Medical Group (MAPMG) invites applications for a
• Creative Marketing Manager to join our Marketing and Communications team. This
• position is based out of our regional office located in Washington, D.C., with a
• hybrid work model.

• Mid-Atlantic Permanente Medical Group is comprised of more than 1,800 Permanente
• physicians and nearly 300 staff professionals who come together to make a
• positive impact on the health and lives of approximately 750,000 Kaiser
• Permanente members in Virginia, Maryland, and the District of Columbia.

• Reporting to the Director of Marketing & Community Engagement, the Creative
• Marketing Manager will serve as a highly creative, hands-on marketing
• professional responsible for bringing the MAPMG brand to life across patient,
• physician, sales, and community audiences. In this role, you will translate
• marketing strategy into high-quality visual communications, compelling content,
• community education, presentations, advertising, and marketing collateral that
• strengthen the brand and support organizational growth.

You can expect to

• Partner with the Director of Marketing & Community Engagement to execute

• strategies that strengthen how MAPMG physicians and the organization are
• represented in the community.

• Manage multiple creative and marketing projects from concept through

• completion, including developing timelines, coordinating stakeholders,
• managing approvals, and ensuring on-time delivery.

• Proactively identify opportunities for new content, campaigns, creative

concepts, and marketing materials.

• Design a broad range of marketing and communications materials, including

• one-pagers, presentation decks, community education materials, email
• creative, print advertisements, flyers, and digital and social graphics.

• Develop polished PowerPoint presentations and supporting materials for

• physicians participating in community events, conferences, and other external
• engagements.

• Translate clinical and healthcare information into visually engaging,

easy-to-understand communications while maintaining brand standards.

• Execute monthly and segmented patient email campaigns using Salesforce

Marketing Cloud and develop engaging layouts, graphics, copy, and content.

• Monitor email engagement and key performance indicators to help improve

content, creative, and audience engagement.

• Support digital and social advertising initiatives by developing creative

concepts, copy, and health education content.

• Perform basic video editing and multimedia production, including graphics,

• titles, lower thirds, and presentation visuals, while collaborating with
• external resources on more complex projects.

What is required

• Bachelor’s degree in Communications, Marketing, Graphic Design, Fine Arts, or

a related field preferred.

• Three or more years of professional experience in graphic design, creative

• marketing, marketing, communications, or a related field. Healthcare
• communications experience is a plus.

• Proficiency in using the Adobe Creative Suite or other graphic design

software for design projects.

• Hands-on experience with email marketing and associated technologies.

Experience with Salesforce Marketing Cloud and Stripo is preferred.

• Experience applying brand standards and developing marketing materials across

print and digital channels.

• Demonstrated ability to manage multiple projects and meet deadlines in a

fast-paced environment.

• Excellent communication and writing skills, including the ability to clearly

present design concepts and collaborate with diverse teams and stakeholders.

• Creative, collaborative approach with the ability to work independently and

adapt to evolving business needs and brand guidelines

• Must be able to commute to Washington D.C., on an as needed basis.
• Candidates must either currently live in or be willing to relocate to the

Washington D.C. metropolitan area

• Must provide documentation for the influenza vaccine as a condition of

employment

• Competitive Benefits:
• Competitive compensation package
• 100% employer-funded medical and dental insurance premiums for employees and

families effective on the first day of employment

• Generous paid time off, including vacation, holidays, and sick leave, plus

maternity and parental leave

• Pension plan, and 401(k) retirement plan with employer contributions
• Life insurance, short-term disability, and long-term disability coverage
• Education reimbursement

• The starting annual salary for this position ranges from $79,370 to $99,212,
• depending on circumstances including an applicant’s skills and qualifications,
• certain degrees and certifications, prior job experience, training, market data,
• and other relevant factors. In addition to the salary range above, MAPMG offers
• rich benefits that add substantial value to the total compensation package.

• MAPMG continuously works to identify and mitigate healthcare inequities and
• strives to provide an inclusive, supportive environment for physicians and
• staff. We encourage applicants of any race, color, religion, sex, sexual
• orientation, gender identity, or national origin who value diversity and are
• committed to practicing culturally competent healthcare.

External hires must pass a background check and drug screening.