Product Manager - Loyalty and Value Proposition

Join Servus Credit Union - Canada’s Largest Credit Union!

We are hiring for a full-time Product Manager - Loyalty and Value Proposition to

join our Products, Pricing & Loyalty Team!

Posting closes: October 16, 2026

Employment Status: Full-time; Permanent

Additional Information: Remote First

For Internal Use Only/Role Grade: P3; A

At Servus Credit Union, we do things differently—because we’re a credit union,

not a bank. And that difference matters.

• We believe in putting people before profits, which is why our members are also
• our owners. Every dollar we earn is reinvested into the things that matter
• most: our members, our employees, and our communities. Whether it’s through
• profit sharing, competitive rates, or local initiatives that make a real impact,
• we’re here to help Albertans feel good about their money.

• We’re looking for passionate, values-driven people to join our team. We welcome
• individuals from all backgrounds who are aligned with our values and are eager
• to contribute in meaningful ways. If you're excited to grow your career with a
• team that’s innovative, hardworking, collaborative and deeply rooted in
• community, we want to meet you.

Join Servus and discover a better way to work.

• The Owner, Loyalty & Value Proposition is accountable for the successful
• implementation of the organizational strategies pertaining to Value Proposition
• & Loyalty and ensuring that departmental activities are aligned with the
• established direction. The position assists in developing and refining the value
• proposition across all lines of business, helps identify target member segments,
• and contributes to the implementation of a consistent and comprehensive loyalty
• strategy for the organization. This role is responsible for carrying out the
• strategy through effective operational tactics and ensuring its successful
• execution within the organization. This role is also responsible for the
• operations/maintenance of the existing Profit Share and rewards programs as well
• as any enhancements required.

What You'll be Doing

• Responsible for the active ownership and execution of the Profit Share

• program, and the accuracy and completeness of the comprising payouts (Common
• Share Dividends / Investment Share Dividends / Patronage).

• Make strategic recommendations to the evolution of the holistic loyalty

• strategy that addresses transactional and relationship loyalty, ensuring
• alignment with the Value Proposition and target member segments.

• Coordinate the delivery of foundational member and employee-facing campaigns

• that support major value delivery components, particularly Profit Share &
• deposit-gathering programs, with Marketing, Communications, Sales
• Effectiveness, Operations.

• Provide recommendations for enhancements to existing Profit Share and

• deposit-gathering programs, using available data to monitor, evaluate and
• improve program results.

• Collaborate with delivery teams (marketing, communications, operations) to

• implement, continually refine and measure the alignment and use of the value
• proposition and target member segments in member lifecycle strategies,
• employing modern forms of banking product planning, customer journeys and
• product development processes.

• Monitor and evaluate markets, trends, and competitive dynamics to identify

and assess opportunities or enhancements to existing programs.

What you Bring

• Experience and Education:
• 5+ years of experience in product management, loyalty marketing, CRM or

partnership management.

• Bachelor’s degree in Marketing, Finance, Business, Economics, or a related

field.

• Strong understanding and experience in customer lifecycle marketing and

retention strategies.

• Demonstrated ability to identify performance gaps and build cross-functional

initiatives that drive measurable growth.

• Strong working knowledge of modern analytical tools, methodologies &

presentation mediums.

• Excellent negotiation, relationship management, and communication skills.
• Ability to balance creativity with data-driven decision-making.
• Experience leading campaign portfolios or complex, multi-channel initiatives.
• Thorough knowledge of the competitor credit union/financial institutions,

• retail banking products, loyalty, sponsorship/partnerships landscape in
• Canada.

Skills & Competencies

• Strong strategic and analytical skills with the ability to develop targeted,

insight-driven growth initiatives.

• Exceptional communication and stakeholder management skills, particularly in

enabling frontline execution.

• Ability to interpret performance trends, competitor activity, and financial

impacts to inform strategy.

• Strong organizational and project management capabilities; able to manage

multiple initiatives simultaneously.

• Ability to influence across departments and align stakeholders around shared

growth objectives.

• Proven skill in navigating ambiguity and complexity, using sound judgment,

• data, and cross-functional input to clarify priorities and move initiatives
• forward.

Work Arrangement

• Remote-first with flexibility for hybrid work based on business needs.

Additional Requirements

• Occasional travel may be required for frontline engagement, team meetings, or

campaign support.

Why Servus?

• Working for Servus has outstanding benefits. In addition to standard benefits
• like health and wellness, vacation and retirement savings programs, we also

provide other important benefits such as

• Competitive compensation including performance-based incentive pay and profit

share

• Training & Development Opportunities
• Career Advancement Potential
• Flexible work options
• Meaningful work towards individual and corporate goals
• Opportunities to get involved and give back through an employee volunteer

program

• At Servus, our employees are also members. This means you'll have all the
• benefits of being a member of the credit union including profit sharing, voting
• for the board of directors, and all of the financial services we provide…with a
• few additional perks!

What happens next?

• We thank all applicants for their interest. Please note applications will only
• be accepted online and only those applicants under consideration will be
• contacted.

• At Servus Credit Union, we believe in being purposefully cooperative and working
• together to create a culture of Belonging for everyone. We are committed to an
• inclusive, equitable, and accessible workplace where everyone is valued,
• respected, and supported. We encourage applications from individuals of all
• backgrounds, and accommodations are available during every stage of the hiring
• process upon request. Your skills, passion and curiosity may find they belong at
• Servus, so even if you don't check every box, we encourage you to apply!

• Employment Eligibility: The selected candidate(s) must successfully pass a
• criminal background check, reference check and credit check to qualify for hire
• by Servus Credit Union.

Qualified applicants are invited to apply online.

• We thank all applicants for their interest. Please note applications will only
• be accepted online and only those applicants under consideration will be
• contacted.

#indh