Product Manager- Privacy (remote)

• Posting Date: 9/29/2026 (all roles are posted internally for a minimum of
• 8-days)
• Job Band / Grade: BPMG.EX
• Number of Openings: 1
• Hiring Manager: Vani Coimbatore Shanmugam
• Note: Please initiate a conversation with your manager prior to applying for an

internal opportunity

WHO WE ARE AND WHAT WE DO

• The Privacy Product team serves as a strategic enabler for Hallmark's digital
• transformation. We build the capabilities, processes, and technologies that
• ensure privacy is woven into every consumer interaction, from Hallmark Cards and
• retail experiences to Hallmark+ and digital media platforms. Our work protects
• consumer trust, reduces business risk, and unlocks responsible innovation,
• helping Hallmark achieve its mission of creating deeper connections with
• consumers. Team members have the unique opportunity to influence enterprise-wide
• initiatives, shape emerging privacy practices, and drive meaningful outcomes for
• both the business and the consumers we serve.

WHAT YOU’LL DO & HOW IT SHAPES OUR SUCCESS

• Hallmark is seeking a strategic and experienced Product Manager to lead the
• development and execution of privacy capabilities that support Hallmark Products
• and Hallmark Media. We are building a privacy program that enables real-time
• consumer experiences through data that is well-managed, easy to govern, and
• simple to find, understand, and use. This role will help shape a scalable
• privacy ecosystem designed to evolve with the needs of the business while
• ensuring compliance with global privacy regulations and enabling the secure,
• responsible use of consumer data.

• The ideal candidate will bring expertise in privacy technologies, data and AI
• governance frameworks, data management practices, and cross-functional product
• leadership. This individual will have a demonstrated ability to translate
• complex privacy, compliance, regulatory, and technical concepts into clear,
• actionable solutions that can be understood and embraced by stakeholders across
• all levels of the organization. They will partner closely with Legal,
• Engineering, Product, Marketing, and Business teams to develop a shared
• understanding of risks, opportunities, and product decisions while driving
• alignment through effective communication, storytelling, and influence.

Key Responsibilities

• Product Strategy & Execution
• Lead the product vision, strategy, roadmap, and execution of privacy-related

products and capabilities.

• Drive adoption and optimization of foundational data tools, including Data

Catalogs, Data Maps, and Consent Management Platforms.

• Develop and enhance capabilities supporting data quality management,

• preference and consent management, data enrichment and profiling, and
• identity resolution.

• Prioritize product features, define epics and user stories, and partner with

agile development teams to efficiently deliver high-quality solutions.

• Gather, analyze, and apply data to define KPIs, build business cases,

establish requirements, and measure product performance.

• Build alignment and drive decision-making in complex, ambiguous, and highly

regulated environments.

Privacy & Compliance

• Lead the development of privacy rights automation capabilities, including

• Data Subject Access Request (DSAR) processes and consent enforcement across
• systems and platforms.

• Ensure compliance with applicable privacy laws and regulations, including

• GDPR, CCPA, CPRA, PIPEDA, Quebec Law 25, APP, the App Store Accountability
• Act, VPPA, and other emerging requirements.

• Partner with Legal, Compliance, and Business stakeholders to translate

regulatory requirements into scalable product capabilities.

• Implement and champion Privacy by Design principles throughout the product

lifecycle.

• Monitor regulatory changes and proactively evolve product capabilities to

maintain compliance.

• Support and influence responsible AI and AI privacy governance initiatives.

Cross-Functional Leadership & Collaboration

• Champion a connected, agile operating model that aligns Product, AdTech,

• Martech, HMK.com, Hallmark+, HCN, and Enterprise Data teams around
• privacy-safe, data-driven experiences.

• Partner with engineering and delivery teams through agile ceremonies, backlog

• prioritization, and release planning to ensure timely delivery of high-impact
• features.

• Communicate product vision, priorities, progress, risks, and outcomes to

leaders and cross-functional stakeholders.

• Foster collaboration across technical and non-technical teams to ensure

successful adoption and implementation of privacy capabilities.

Required Skills & Experience

• Demonstrated ability to simplify complex technical, legal, regulatory, or

business concepts into clear, actionable insights for diverse audiences.

• Exceptional communication, presentation, and storytelling skills with

• experience influencing stakeholders across Product, Engineering, Legal,
• Marketing, Operations, and Executive Leadership.

• Proven ability to build consensus and drive outcomes across cross-functional

teams.

• Experience translating abstract, high-risk, or highly regulated concepts into

practical, consumer-focused solutions.

• Experience developing and managing technology products in an agile

environment.

• Knowledge of privacy technologies, consent management platforms, data

governance frameworks, and identity resolution concepts.

• Strong analytical and problem-solving skills with the ability to leverage

data to influence product decisions.

• This is an exciting opportunity to help define Hallmark's privacy strategy while
• enabling innovative, consumer-centric experiences that balance business value,
• trust, and compliance.

BASIC QUALIFICATIONS

• The following are required to be considered for this role:
• At least 4 years of experience in Product Management, with a focus on privacy

and data platforms

• Experience enabling privacy-focused products and automating compliance

workflows

• Experience applying privacy regulations and data governance frameworks in a

business, technology, or data management environment

• Experience with tools such as OneTrust, OvalEdge, Teradata warehouses, AWS,

and proficiency in Agile methodologies and product development best practices

(JIRA)

• Experience communicating technical concepts, project updates, and

recommendations to business and technical stakeholders

PREFERRED QUALIFICATIONS

Your resume will stand out if you have the following:

• Experience in retail, media, or streaming industries
• Familiarity with Customer Data Platforms (CDPs), identity resolution, and

data instrumentation

• Background in enterprise data governance, metadata management, or data

quality initiatives

• Experience driving privacy enablement in cloud-native environments (e.g.,

AWS, GCP, Azure)

• Demonstrated ability to influence without authority and lead through

ambiguity

• Ability to communicate complex technical topics through clear, compelling

storytelling tailored to diverse audiences

• ADDITIONAL DETAILS
• This is a U.S.-based remote role.* We’re committed to creating a connected,

• collaborative culture, no matter where you are. You’ll have access to virtual
• tools, team support, and opportunities to engage and grow with us. *Due to
• state-specific benefits regulations, Hallmark cannot consider candidates for
• remote positions who reside in Alaska, Hawaii, or Puerto Rico, or any country
• outside of the United States.

• The salary range for this role is $120k - $145k. Final compensation varies

based on several factors.

• This role is eligible for Hallmark’s Annual Incentive Plan. More information

will be shared during the interview process.

• This is a progressive role designed to grow with you. We’ll match the job

• level to your skills and experience so you can hit the ground running and
• keep building your career.

• Hallmark is committed to recognizing and rewarding performance. Employees

• are eligible for annual merit-based increases, aligned with individual and
• company performance.

• In alignment with our culture of care, Hallmark offers a competitive benefits

• package, including medical, dental and vision plans, paid time off, 401K
• with company match, and profit-sharing.

• COME JOIN US! Now’s your chance to embrace a future with Hallmark- just follow
• the instructions below to apply.

• You must show how you meet the basic qualifications in a resume or document you
• upload, or by completing the work experience and education application
• fields. Accepted file types are DOCX and PDF.

• In compliance with the Immigration Reform and Control Act of 1986, Hallmark
• Cards, Inc. and its subsidiary companies will hire only individuals lawfully
• authorized to work in the United States. Hallmark does not generally
• provide sponsorship for employment.

• Employment by Hallmark is contingent upon the signing of the Employment
• Agreement, signing of an agreement to arbitrate in connection with the Hallmark
• Dispute Resolution Program, completing Form I-9 Employment Eligibility
• Verification, passing the urinalysis drug screen, education verification and
• satisfactory reference and background checks.

• Hallmark is an equal opportunity employer. All qualified applicants will be
• considered for employment without regard to race, color, religion, sex, age,
• pregnancy, national origin, physical or mental disability, genetics, sexual
• orientation, gender identity, veteran status, or any
• other legally-protected status. Principals only please.

HALLMARK – Because Connecting With Each Other Has Never Been More Important