Product Manager, Personalization & Discovery

GENERAL INFORMATION

Locations: Redwood City, California, United States of America

Role ID

• 212497
• Worker Type
• Regular Employee
• Studio/Department
• EAX
• Work Model

Hybrid

DESCRIPTION & REQUIREMENTS

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

POSITION OVERVIEW

At our core, Electronic Arts is a game maker that connects hundreds of millions of players from around the globe to some of the world’s greatest games. The EA team is driving the strategy and implementation of important initiatives for EA’s players to connect them to one another and to the games they love to play. These initiatives include: the EA app and Franchise-specific webstores.

As a Product Manager for Player Lifecycle, you will bridge the gap between "user" and "superfan” within the EA app. You’ll design and build intelligent, data-driven experiences that sync seamlessly with our global CRM ecosystem. Your goal is to transform the app into a personalized destination where every interaction drives long-term player loyalty and engagement.

RESPONSIBILITIES

• Build bespoke experiences: You’ll build high-impact, personalized "red carpet" moments that excite users to engage with the EA app. From day-one onboarding to long-term mastery, your work will be the heartbeat of our engagement, retention, and monetization experiences.
• Collaborate cross-functionally: Drive cross-functional and studio alignment with CRM, Marketing and Game Teams to deliver cohesive event and communication plans tied to key in-game and regional moments.
• Experiment: Design and execute A/B tests on engagement features, reward structures, and notification strategies to optimize player lifetime value (LTV).

QUALIFICATIONS

• Experience: 3-5 years of Product Management experience, ideally within gaming.
• Domain Expertise: translating user behaviour + desired business results into ideal user experiences/journeys.
• Analytical Rigor: Metric definitions, analytical tooling and interpretation of complex behavioral data and trends.
• Communication: Ability to translate complex technical or data insights into actionable strategies for both creative and technical teams.

Pay Transparency - North America

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

• California (depending on location e.g. Los Angeles vs. San Francisco) *$120,600 - $184,000 USD

Pay is just one part of the overall compensation at EA.

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and other incentive programs.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.