Senior Product Manager

JOB SUMMARY

• This highly cross-functional role serves as a central hub for synthesizing
• market, customer, clinical, operational, financial, technology, regulatory, and
• competitive inputs into a clear, actionable product roadmap that guides
• organizational priorities and execution. The Product Management team is
• accountable for defining customer-centric portfolio direction, establishing
• data-driven prioritization and investment recommendations, monitoring product
• performance, and driving alignment with Sales, Market Access, R&D, Operations,
• Technology, Medical Affairs, Finance, Legal, and Executive Leadership. The Sr.
• Product Manager will ensure the portfolio is strategically differentiated,
• financially sustainable, operationally feasible, easy to sell internally, and
• easy for customers to understand externally.

KEY RESPONSIBILITIES

• Product Roadmap Strategy & Governance: Maintain a clear, well-structured

• product roadmap that serves as the single source of truth for rare disease
• product direction, execution priorities, and cross-functional alignment.

• Market & Customer Insight: Incorporate structured external inputs from

• customers, providers, commercial teams, competition, market access, technology
• trends, clinical landscape, and regulatory environment to identify market
• opportunities, unmet needs, and portfolio gaps. Synthesize these insights into
• the product roadmap.

• Cross-Functional Alignment: Partner closely with Sales, Market Access, R&D,

• Operations, Technology, Medical Affairs, Finance, Legal, Quality, and Client
• Services, to align roadmap priorities, execution requirements, resourcing, and
• stakeholder expectations.

• Prioritization & Business Case Development: Develop data-supported business

• cases and ROI justification including strategic fit, business impact,
• feasibility, revenue, profitability, market share, competitive advantage,
• technical complexity, operational readiness, regulatory considerations, and
• resource requirements.

• Product Definition: Own Market Requirements Documents (MRDs), define target

• segments, value propositions, use cases, product features, workflows, user
• experience requirements, pricing inputs, and clinical, financial, adoption,
• operational, and quality success metrics.

• Product Performance Management: Monitor performance of on-market products,

• including volume, revenue, ASP, profitability, adoption, operational
• performance, quality indicators, and sustainability; proactively identify risks,
• trends and underperformance and drive corrective action plans with clear owners,
• timelines, and measurable progress tracking.

• Product Improvements & Lifecycle Management: Manage enhancements, iterations,

• releases, and lifecycle improvements for existing products; drive continuous
• improvement based on customer feedback, product performance, market changes,
• operational needs, reimbursement dynamics, and post-launch results.

• Commercialization Support: Support go-to-market readiness by partnering with

• Sales, Marketing, Client Services, Medical Affairs, Laboratory Operations,
• Clinical Operations, and other stakeholders on launch planning, training,
• materials, workflows, messaging, sales enablement, and commercial execution.

QUALIFICATIONS

• Required
• Bachelor’s degree in life sciences, genetics, bioinformatics, healthcare,

business, or a related field.

• 10 years of experience in product management in diagnostics, genomics, or

related field

• Experience with lifecycle management of on-market products and commercial

product launches

• Experience leading cross-functional teams or initiatives in a clinical,

healthcare, laboratory, or regulated environment.

• Strong ability to translate clinical, market, customer, and partner insights

• into practical product requirements, prioritized execution plans, and measurable
• business outcomes.

• Excellent communication, stakeholder management, analytical, and

problem-solving skills.

• Equivalent combination of education and experience may be considered.

Preferred

• Advanced degree such as MS, PhD, MBA, or genetic counseling degree.
• Experience with whole exome or whole genome sequencing or related

technologies

• Experience with geneticists/genetic counselors, neurologists, and/or

developmental pediatricians preferred

• COMPETENCIES
• Strategic Thinking: Ability to evaluate market trends, customer needs,

• business goals, competitive dynamics, and portfolio performance to define a
• compelling product vision, roadmap, and investment priorities aligned to company
• strategy.

• Technical & Clinical Fluency: Strong understanding of genetic testing, genomic

• technologies, clinical workflows, data and analytics concepts, and regulated
• product development processes; ability to communicate effectively with R&D,
• Technology, Laboratory Operations, Medical Affairs, and other technical
• stakeholders.

• Communication & Cross-Functional Leadership: Excellent verbal and written

• communication skills with the ability to translate complex clinical, technical,
• market, and business requirements for executive, commercial, operational, and
• technical audiences; demonstrated ability to influence without direct authority
• and secure stakeholder alignment.

• Prioritization & Execution Discipline: Ability to prioritize initiatives using

• data, customer feedback, strategic fit, business impact, feasibility, and
• resource considerations; demonstrated capability to drive roadmap execution,
• product delivery, launch readiness, and continuous improvement with clear
• ownership and accountability.

• Customer & Market Insight: Deep customer orientation with the ability to

• gather and synthesize insights from providers, customers, sales teams, market
• access, competitive intelligence, user research, and performance data to
• anticipate needs and ensure products deliver meaningful clinical and business
• value.

• Analytical & Data-Driven Decision Making: Strong analytical skills and comfort

• using product, financial, commercial, operational, quality, and customer metrics
• to assess performance, identify risks and opportunities, develop business cases,
• and guide product decisions.

• Adaptability & Continuous Learning: Curiosity, flexibility, and commitment to

• continuous improvement in response to evolving customer expectations,
• reimbursement dynamics, regulatory requirements, emerging technologies, and
• changes in the rare disease genetic testing market.

PHYSICAL DEMANDS AND WORK ENVIRONMENT

• Location: Remote with approximately quarterly travel required.
• Work is primarily performed in a professional office or remote work

environment using standard computer and communication equipment.

• Requires prolonged periods of sitting, computer use, virtual meetings,

reading, writing, and verbal communication.

• May require occasional travel for customer, partner, conference, or internal

business meetings.

• May require interaction with clinical laboratory, commercial, operational, and

• quality teams; any laboratory access must comply with applicable company
• policies, safety procedures, and regulatory requirements.

EEO STATEMENT

• Baylor Genetics is proud to be an equal opportunity employer dedicated to
• building an inclusive and diverse workforce. We do not discriminate based on
• race, religion, color, national origin, sex, sexual orientation, age, gender
• identity, veteran status, disability, genetic information, pregnancy,
• childbirth, or related medical conditions, or any other status protected under
• applicable federal, state, or local law.