Senior Product Manager, Global Brands

Senior Product Manager, Global Brands

Location: United States

Coats is a world leader in thread manufacturing and structural components for apparel and footwear, as well as an innovative pioneer in performance materials. These critical solutions are used to create a wide range of products, including ones that provide safety and protection for people, data and the environment.

Trusted by the world's leading companies to deliver crucial, innovative, and sustainable solutions, we provide value-adding products including apparel, footwear and speciality threads.

With a proud heritage dating back more than 250 years and a spirit of evolution to constantly stay ahead of changing market needs, we have operations across 50 countries with a workforce of over 17,000, serving our customers worldwide.

Role Purpose

The role is responsible for delivery of co-development and product selection opportunities, within the brand/T1 production creation cycle.

Through this, the role will drive the success of assigned product lines throughout their lifecycle. Acting as a key interface to brand customers, the role ensures that products meet market needs, support commercial objectives, and deliver competitive value.

The role serves as the voice of the customer within the organization, translating market requirements into product specifications, supporting successful product launches, and enabling commercial growth through technical expertise and market intelligence.

What you will do (Key Responsibilities)

Co-Creation & Product Selection

• Provide a critical technical resource to brand product creation teams
• Curate relationships to advocate for Coats products and value propositions

Monitor product development activities from concept through final release to ensure products meet market and customer expectations

Market & Customer Intelligence

Develop a deep understanding of market trends, customer needs, buying behaviors, and competitive offerings

Gather, analyze, and communicate information regarding competitor products and market developments

Identify customer challenges and translate them into clear market requirements for product management and development teams

Customer & Stakeholder Engagement

Build strong, proactive relationships with brand representatives, Tier 1 manufacturers, and strategic customers

• Influence customer decisions through technical expertise and product knowledge.
• Act as the primary technical-commercial interface between customers and internal teams

Maintain regular communication with Sales, Technical Service, R&D, and Marketing to ensure alignment and successful execution

Training & Technical Support

Deliver product presentations, technical training, and application support to customers, Sales teams, and internal stakeholders

Provide guidance on product handling, processing, and selection

Advocate best practices to ensure high-quality manufacturing outcomes and optimal product performance

Actively support and train Sales teams to strengthen commercial effectiveness

Innovation & Development Support

• Support R&D projects through product trials, market feedback, and analytical evaluations
• Provide customer and market insights to guide future product development

Participate in product validation activities and contribute to continuous improvement initiatives

Team Objectives

The Technical Product Manager contributes to the team objective of being the ambassador of the customer perspective by:

Building technical relationships with customers and brands during product creation and commercialization

• Influencing customer product decisions through expertise and consultation
• Supporting successful market introduction of new products
• Strengthening collaboration between Sales, Technical Service, and Development teams

Providing competitive market intelligence

Training and supporting Sales teams to improve commercial success

Supporting R&D with market-focused feedback and validation

Who you are (Requirements):

Technical & Business Skills

• Strong understanding of product management principles and product lifecycle management
• Knowledge of market segments, customer requirements, and performance specifications
• Ability to translate customer needs into technical and commercial requirements
• Experience supporting new product introductions and commercialization activities

Communication & Leadership

• Excellent presentation, communication, and interpersonal skills
• Strong customer engagement and relationship-building capabilities
• Proven ability to influence stakeholders across functions and organizations

Demonstrated leadership and teamwork skills

Personal Attributes

• Ability to work independently and proactively
• Strong analytical and problem-solving mindset
• Innovative approach to achieving product and business objectives
• Customer-focused with strong commercial awareness
• Ability to manage multiple priorities in a dynamic environment

Success Measures

• Successful introduction and adoption of new products
• Growth and profitability of assigned product categories
• Customer satisfaction and engagement
• Effectiveness of product training and technical support
• Quality and timeliness of market intelligence

Cross-functional collaboration and execution excellence

At Coats Group, we are committed to innovation, excellence, and fostering a diverse and collaborative environment where every team member can thrive. If you are passionate about making an impact in the textile industry and eager to join a global leader with a rich heritage and a forward-thinking approach, we invite you to take the next step in your career with us.

Apply now to be part of our dynamic team and help shape the future of textiles.