JobsAccount ExecutiveUnited StatesStrategic Marketing Account Executive
News-Press & Gazette Company
Posted yesterday
Strategic Marketing Account Executive
News-Press & Gazette Company · Columbia, Missouri, United States
In short
The role involves consulting with local businesses to develop data-driven, multi-platform marketing campaigns using broadcast and digital solutions. You will also be responsible for aggressively pursuing new business while managing and growing an existing book of accounts.
What they're looking for
MUST-HAVE SKILLS
ALSO MENTIONED
Candidates should have professional experience in marketing, communications, or business, along with a strong understanding of digital media strategies. Exceptional communication, presentation, and strategic thinking skills are required to succeed in this client-focused role.
About News-Press & Gazette Company
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Questions about this role
- Is this News-Press & Gazette Company role remote?
- Tagged on site.
- Does it sponsor visas?
- Listed as no visa sponsorship.
- What experience does it ask for?
- Listed as 2-5 years.
The posting, in full
Are you an experienced marketing professional ready for a change? Join our family-owned media company. We offer the stability and support you need to build a long, lucrative career applying high-level strategy to local business challenges. As Mid-Missouri's ABC and FOX affiliate, we hold a trusted, multi-platform position in the community. We are seeking a highly driven, strategic
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Unlock Your Next Great Career Move in Mid-Missouri
- Are you an experienced marketing professional ready for a change? Join
- our family-owned media company. We offer the stability and support you need to
- build a long, lucrative career applying high-level strategy to local business
- challenges.
- As Mid-Missouri's ABC and FOX affiliate, we hold a trusted, multi-platform
- position in the community. We are seeking a highly driven, strategic
- professional to work with local businesses on their marketing, advertising, and
- business development. You will champion the strength of our broadcast (local
- news, high-profile sports, prime-time entertainment) and our comprehensive suite
- of advanced digital marketing solutions.
- This is a strategic consulting and sales position that requires you to
- understand a client's business deeply and craft impactful, multi-platform media
- solutions that deliver measurable results.
What You Will Do (Key Responsibilities)
- Strategic Client Consulting:Work closely with Mid-Missouri businesses and
- advertising agencies to analyze their marketing needs, identify growth
- opportunities, and develop data-driven, strategic campaigns.
- Multi-Platform Solution Design:Utilize a comprehensive portfolio of
- advertising products, including broadcast television (ABC17, FOX22), targeted
- streaming television (OTT/CTV), and a full suite of digital marketing
- tactics (SEM, SEO, display, social).
- Business Development:Aggressively pursue new business and cultivate long-term
- relationships that lead to sustained partnerships. This role also manages
- an established book of business.
- Client-Focused Account Management:Prioritize relationship-driven account
- management, ensuring client success, campaign performance, and consistent
- renewals.
- Collaboration:Work with our experienced team to leverage internal market
- research, audience analytics, and industry insights to build winning
- proposals.
Qualifications
- We are looking for a seasoned professional who can bring immediate value to our
- clients.
Preferred Experience & Skills
- A strong understanding of digital media strategies and trends(e.g. SEO, SEM,
social, or streaming TV).
- Exceptional communication, presentation, and strategic thinking
- A relationship-driven approach with a clear focus on client retention and
growth.
- Previous professional experience in a Marketing, Communications, Business, or
a related field.
- Hours/Schedule: This is a full-time position, scheduled Monday through Friday
- from 8:00am-5:00pm with flexibility required by the employee.
- ABC17/FOX22 is owned by a company dedicated to providing the best advertising
- and marketing strategies for its clients and providing the best news coverage in
- the markets they serve. NPG of Missouri is an Equal Opportunity Employer.
Applicants must provide a cover letter and resume when applying.
NPG of Missouri, LLC is an Equal Opportunity Employer
Posting closes when position is filled
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