Assistant Dean and Executive Director of Enrollment Management and Marketing

Position Summary

• University of Dayton School of Law (UDSL) invites applications and nominations
• for the position of Assistant Dean and Executive Director of Enrollment
• Management and Marketing. Reporting directly to the Dean, this senior
• administrative leader provides strategic direction for enrollment management,
• admissions, recruitment, and marketing for the School of Law’s J.D. and
• residential LL.M. programs, including traditional in-person and online/hybrid
• offerings.
• The Assistant Dean is a member of the School of Law leadership team and partners
• with faculty, staff, students, alumni, and University colleagues to build a
• strong and diverse applicant pool, support enrollment goals, strengthen the
• student experience from prospect through matriculation, and advance the School
• of Law’s mission and brand.

Essential Responsibilities

• Strategic Enrollment Management and Recruitment
• Develop and execute a comprehensive, data-informed enrollment management and

• recruitment strategy aligned with UDSL enrollment goals for class size, academic
• credentials, diversity, and net tuition revenue.

• Work with the Dean to set annual recruitment priorities, enrollment targets,

and timelines.

• Set annual conversion strategies for each program and stage of the enrollment

funnel, from prospect through matriculation.

• Forecast enrollment, applicant volume, yield, credentials, and other key

• indicators; translate analysis into recommendations and timely decisions for the
• Dean and leadership team.

• Identify emerging markets, prospective student populations, partnerships, and

program opportunities that support sustainable enrollment.

• Designing, coordinating and participating in recruitment and conversion events

on campus, online, and at regional and national locations.

• Build and maintain effective relationships with pre-law advisors,

• undergraduate institutions, professional organizations, prospective students,
• alumni, and other enrollment partners.

• Develop distinct strategies that reflect the similarities and differences

among traditional in-person, online/hybrid, and other law school programs.

Admissions Operations and Compliance

• Lead the administration of the admissions process, including application

• review, decision-making, communications, scholarship notifications, event
• invitations, and onboarding.

• Advise and coordinate the Faculty Admissions Committee in consultation with

the Dean.

• Establish efficient, consistent, and student-centered application processing

• procedures; ensure staff are trained to use the admissions database, CRM, and
• related technologies.

• Collaborate with Financial Aid and other University offices to support

• compliance with federal and state regulations, LSAC requirements, ABA standards,
• and University and School of Law policies.

• Prepare accurate statistical and narrative reports for the Dean, the Director

• of Budgets and Operations, ABA and other accreditors, LSAC, and other authorized
• partners.

• Support the enrollment and onboarding experience by coordinating

• orientation-related activities and other Law School leaders to facilitate the
• transition from admitted student to enrolled student.

Marketing, Communications, and Brand Management

• Partner with the Director of Communications and Marketing to develop and

• implement integrated recruitment marketing plans across print, web, email,
• social media, paid search, digital advertising, and other appropriate channels.

• Oversee the development and timely distribution of accurate, compelling, and

audience-appropriate recruitment materials and communications.

• Ensure admissions-related website content is current, accessible, easy to

• navigate, and consistent with UDSL and University of Dayton brand standards;
• coordinate website updates with the appropriate University partners.

• Use market research, audience insights, and campaign performance data to

refine messaging, channel strategy, and return on investment.

• Represent UDSL at recruitment events and communicate effectively with

• prospective students, families, pre-law advisors, undergraduate partners, and
• other influencers.

People, Budget, and Cross-Campus Leadership

• Lead, supervise, and develop the Admissions team, including hiring, training,

goal setting, performance management, and evaluation.

• Foster a collaborative, inclusive, accountable, and student-centered team

culture consistent with the University’s Catholic and Marianist values.

• Develop and manage the enrollment management and communications budget in

• collaboration with the Dean and Director of Budgets and Operations; allocate
• resources strategically and demonstrate responsible return on investment.

• Collaborate with faculty, staff, students, alumni, and University offices to

sustain recruitment, conversion, retention, and student success initiatives.

• Collaborate with the Dean and Director of Budgets and Operations to develop

• and administer scholarship allocation strategies that are equitable, effective,
• and aligned with enrollment goals.

• Use emerging technologies, including artificial intelligence, responsibly and

• ethically to improve enrollment operations, communications, analytics, and
• service to prospective students.

• Perform other duties as assigned by the Dean.

Minimum Qualifications

• Bachelor’s degree.
• At least five years of progressively responsible experience in enrollment

• management, admissions, recruitment, marketing, communications, advertising,
• public relations, or a related field; supervisory experience required.

• Success developing and executing recruitment, marketing, communications, and

social media strategies.

• Knowledge of current trends and developments in graduate, professional, or

undergraduate enrollment management and admissions.

• Experience using enrollment data, market research, metrics, and analytics to

guide strategy and evaluate outcomes.

• Experience with admissions databases, LSAC systems, customer relationship

management (CRM) platforms, and digital communications tools.

• Experience leading and developing a team, managing competing priorities, and

working effectively in a fast-paced environment.

• Strong verbal, written, interpersonal, presentation, and problem-solving

skills.

• Knowledge of current and emerging technology (including AI) and its

application to enrollment management.

• Ability to build productive relationships with diverse constituencies,

including faculty, staff, students, alumni, advisors, and external partners.

• Experience developing scholarship strategy in line with institutional

enrollment goals.

• Working knowledge of Microsoft Office or Microsoft 365, databases, web-based

research, online advertising, paid search, and search engine optimization.

• Commitment to inclusive excellence and the ability to work respectfully and

effectively with individuals from diverse backgrounds.

• Valid driver’s license with low risk driving record.

Preferred Qualifications

While not everyone may possess all of the preferred qualifications, the ideal

candidate will bring many of the following

• J.D. or master’s degree in higher education administration, counseling,

student personnel, or similar strongly preferred.

• Experience managing enrollment or admissions for a law school, graduate

school, or other professional school.

• Experience with financial aid concepts, scholarship strategy, and enrollment

revenue management.

• Demonstrated experience with project management principles, practices, tools,

and techniques.

• Experience with web content management, digital analytics, paid search

• marketing, search engine optimization, and significant website or marketing
• projects.

• Experience developing recruitment strategies for online, hybrid, and in-person

programs.

• Demonstrated experience working with emerging technologies, including various

forms of AI as it pertains to enrollment management.

• Willingness to leverage and lead an experienced team.
• Knowledge of ABA, LSAC, and law school admissions and accreditation

environments.

• Demonstrated knowledge and appreciation of Catholic Marianist values, and to

the University of Dayton’s Mission on inclusive excellence.

Special Instructions to Applicants

• A cover letter outlining interest in the position and qualifications,

including experience leading enrollment and/or marketing strategy.

• An updated curriculum vitae or résumé.
• Contact information for three professional references, including title,

• institutional affiliation, email address, and telephone number. References will
• not be contacted without the candidate’s written permission.

• The search will remain open until the position is filled. Include the official
• application link, salary range, employment category, location/work arrangement,
• and equal-opportunity statement before publication.

• Applicants must be currently authorized to work in the United States on a
• full-time basis. The University does not provide work visa sponsorship for this
• position.

Closing Statement

• Informed by its Catholic and Marianist mission, the University is committed to
• the dignity of every human being. Informed by this commitment, we seek to
• increase diversity in all of its forms, achieve fair outcomes, and model
• inclusion across our campus community. The University is committed to policies
• of affirmative action designed to increase the employment opportunities of
• individuals with disabilities and protected veterans in compliance with the
• Rehabilitation Act of 1973 and Vietnam Era Veterans' Readjustment Assistance Act
• of 1973.