Senior Digital Marketing Manager, Paid Search

This existing position is open to all candidates based in Canada with a

preference for those near Toronto for periodic in person collaboration.

Role summary

• VelocityEHS is seeking a Senior Digital Marketing Manager, Paid Search to lead
• strategy, performance, and execution for brand and solution-specific SEM across
• Google Ads and Microsoft/Bing Ads, as well as YouTube advertising and the
• ChatGPT ads pilot. This role serves as both the strategic owner and hands-on
• operator across all solution lines. You will own channel investment, campaign
• performance, and optimization to drive qualified demand and pipeline. Working
• closely with lifecycle and campaign managers, you will help connect acquisition
• programs with relevant nurture and AI email agent (AIE) follow-up. You will also
• collaborate with the owners of paid social, third-party media, and SEO,
• alongside product marketing, web, content, and analytics teams. The ideal
• candidate turns business goals into channel strategies and performance data into
• clear campaign and investment decisions.

Roles and responsibilities

• Own strategy and execution for brand and solution-specific SEM across Google

• Ads and Microsoft/Bing Ads, plus YouTube advertising and the ChatGPT ads
• pilot, across all solution lines.

• Translate business goals into channel strategies aligned to qualified demand

and pipeline, setting targets and balancing volume with pipeline quality.

• Manage campaign structure, build, and launch across SEM, YouTube, and

• ChatGPT, including platform-specific keywords, match types, negatives, search
• term mining, bidding, audiences, copy, assets, and targeting.

• Oversee budget pacing, allocation, and forecasting across owned channels,

connecting spend to leads, MQLs, CPL, CPA, and marketing-sourced pipeline.

• Improve landing page experience and ad-to-page message alignment to increase

conversion rates and support paid search Quality Score.

• Direct creative strategy with creative teams across landing pages, search

• ads, video, and other assets, with planned refreshes to address creative
• fatigue.

• Develop and maintain a testing roadmap across creative, audiences, offers,

• campaign structures, landing pages, messaging, channel investment, and
• bidding, with clear hypotheses and success criteria.

• Ensure tracking hygiene, including UTMs, conversion actions, platform

• tracking, and naming conventions; work with marketing operations and
• analytics to resolve measurement and attribution issues.

• Collaborate with the Marketing Manager, Paid Social & 3rd Party, campaign

• managers, product marketing, web, and other teams to align messaging and
• coordinate integrated campaigns.

• Partner with lifecycle and campaign managers to align nurture and AIE

• follow-up with campaign audiences, offers, and lead intent; review lead
• quality and progression to improve conversion to qualified pipeline.

• Establish and own a unified reporting framework and dashboard across paid

• search and paid social, working with marketing operations and analytics to
• maintain consistent KPI definitions, attribution methods, and connections to
• lead quality and pipeline.

• Lead weekly, monthly, and quarterly paid media performance reviews with

• senior leadership, incorporating insights from the Marketing Manager, Paid
• Social & 3rd Party, to explain results and recommend campaign and investment
• changes.

Minimum Skills & Qualifications

• 6–8 years of hands-on paid media or performance marketing experience, with a

track record of owning both strategy and execution.

• B2B SaaS demand generation experience.
• Working familiarity with Salesforce and Marketo (or similar products like

• Pardot/Eloqua), with experience partnering on nurture and lead follow-up
• strategies and using lead quality and pipeline progression to improve
• campaign decisions.

• Deep Google Ads expertise, hands-on Microsoft/Bing Ads experience, and

experience managing YouTube advertising in a B2B context.

• Proven ability to manage significant media budgets, balancing volume growth,

• lead quality, and efficiency across CPL, CPA, and marketing-sourced
• pipeline.

• Experience managing brand and solution-specific SEM campaigns across complex

• account structures, multiple products, and more than $1M in annual media
• spend.

• Strong command of paid media metrics, including CPL, CPA, CPC, CTR,

• conversion rate, impression share, and marketing-sourced pipeline
• contribution.

• Advanced understanding of attribution, incrementality, measurement, and

performance analytics.

• Strong budget forecasting and financial modeling capabilities.
• Strong understanding of how ad messaging, video creative, and landing page

alignment influence campaign performance.

• Experience building structured testing programs across keywords, bidding,

audiences, ad copy, creative, and landing pages.

• Ability to translate complex performance data into clear business

recommendations and investment decisions.

• Analytics fluency across GA4 and Google Tag Manager
• Comfortable operating in a fast-moving environment with significant

ownership, accountability, and cross-functional collaboration.

Preferred Skills and Qualifications

• Experience with emerging AI advertising platforms, including ChatGPT, or

account-based and intent-based advertising tools such as 6sense.

• Relevant Google Ads and Microsoft Advertising certifications.
• BI tools such as Power BI or Looker Studio.
• Experience working with internal creative teams and/or external agencies to

develop and improve campaign assets.

• Experience managing paid search in-house no external agency.
• EHS or a similarly technical, considered-purchase category is a plus.
• Bachelors degree in a marketing or a relevant field.

• VelocityEHS is committed to competitive, fair, and equitable compensation
• practices by offering market-based salary ranges. The expected salary range for
• this position is between $99,650 and $128,200 CAD (Canada). We aim to hire
• between the minimum and midpoint of the salary range and offers at the maximum
• of the range are uncommon. The final offered salary will be based on candidate’s
• proficiency in skill set, prior relevant experience, internal equity, market
• considerations, and other factors. This role is also eligible for our
• comprehensive benefits package.

• We welcome and encourage diversity in the workplace. VelocityEHS is an Equal
• Opportunity and Affirmative Action Employer. All qualified applicants will
• receive consideration for employment without regard to age, race, color,
• national or ethnic origin, religion, sex, sexual orientation, gender identity or
• expression, marital status, family status, veteran status, Indigenous/Native
• American status, or disability. Applicants with disabilities can request
• accessible formats, communication supports, or other accessibility assistance by
• contacting hrpolicy@ehs.com Headhunters and recruitment agencies may not submit
• resumes/CVs through this website or directly to managers. VelocityEHS does not
• accept unsolicited headhunters and agency resumes. VelocityEHS will not pay fees
• to any third-party agency or company that does not have a signed agreement with
• VelocityEHS.

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