Marketing Manager Canada

about upl

UPL (NSE: UPL & BSE: 512070, LSE: UPLL) is focused on emerging as a premier global provider of total crop solutions designed to secure the world’s long-term food supply. Winning farmers hearts across the globe, while leading the way with innovative products and services that make agriculture sustainable, UPL is the fastest growing company in the industry. Our successes in the field add up to powerful financials. UPL delivers results from protecting crops that translate into attractive investor value. Based on the recognition that humankind is one community, UPL’s overarching commitment is to improve areas of its presence, workplace and customer engagement. please visit upl-ltd.com and follow us on LinkedIn, Twitter, Instagram and Facebook.

Our purpose is ‘OpenAg’. An agriculture network that feeds sustainable growth for all. No limits, no borders.

(EOE) Equal opportunity employer statement

UPL provides equal employment opportunities (EEO) to all employees and applicants irrespective of their race, colour, religion, gender, marital status, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. In addition to federal law requirements, in every location in which the company has facilities, UPL complies with applicable state and local laws governing non-discrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

UPL also reinforces EEO through its Corporate Business Principles and Code of Business Conduct

Job Summary

The Marketing Manager, Canada is responsible for the strategic management and annual profit and loss performance of assigned product portfolios. This role collaborates closely with cross-functional teams, including Sales, Key Account Management, Supply Chain, Finance, Product Development, Regulatory Affairs, and Global Marketing, to drive business growth and achieve organizational objectives. The Marketing Manager provides market insights, strategic direction, and ongoing support to the sales organization to ensure successful execution of product strategies and attainment of revenue and profitability goals.

JOb Responsibilities

60% - Portfolio Management & Commercial Execution

Develop and execute annual business and marketing plans for assigned product portfolios, including sales volume targets, pricing strategies, market positioning, and profitability objectives.

Partner with Marketing, Sales, and Finance teams to design and implement annual market programs that drive customer demand and support business growth.

Provide ongoing commercial and marketing support to the sales organization, fostering strong collaboration and alignment to achieve portfolio goals.

Lead advertising, communications, promotional, and public relations initiatives to support portfolio strategies and enhance brand presence.

Manage product forecasting and supply planning activities for assigned portfolios, ensuring accurate monthly demand forecasts and alignment with supply chain requirements.

25% - Strategic Planning & Market Analysis

Develop and maintain a rolling five-year strategic plan for assigned portfolios to achieve sales, market share, and profitability objectives.

Conduct market research, customer analysis, and competitive intelligence to identify emerging trends, risks, and growth opportunities.

Recommend pricing, positioning, and profitability strategies for existing and future products across targeted customer segments and markets.

Lead and manage approved projects through the organization's project management processes, ensuring timely execution and achievement of business objectives.

15% - Business Development & Innovation

Identify opportunities to expand existing product offerings and develop new product concepts through market analysis and customer insights.

Collaborate with cross-functional project teams to establish priorities, build business cases, and evaluate commercial viability of new opportunities.

Negotiate, manage, and maintain strategic agreements with third-party partners and suppliers.

Partner closely with Global Marketing and Product Development teams to align local market needs with broader business and innovation strategies.

REQUIRED EDUCATION AND EXPERIENCE

• BA/BS degree in Agricultural Science, Business Administration, Marketing, or a related field required.

Advanced degree (MBA or related discipline) is preferred.

• Minimum of 10 years of progressive experience in the agricultural chemical, crop protection, seed, fertilizer, or related agriculture industry.
• Demonstrated experience in product marketing, portfolio management, strategic planning, and commercial execution.
• Proven ability to develop and execute business plans that drive revenue growth, market share expansion, and profitability.
• Experience collaborating with cross-functional teams, including Sales, Finance, Supply Chain, Regulatory, and Product Development.

TRAVEL:  40-50% of time on the job

UPL COMPETENCIES

Adaptability & Resilience: Recognizes and is open to changing circumstances and alters behavior and scales up as necessary; increases personal awareness and appreciation of individual and cultural differences to create an open, inclusive, and accepting workplace

Entrepreneurial Mindset: Has a creative mindset and ability to think holistically, takes calculated risks and maximizes opportunities

Results Orientations: Takes action, pursues goals with persistence and achieves results; communicates goals and vision to the team to drive enthusiasm and ambition

Execution Excellence: Enhances the speed of execution and builds efficiency in processes, systems and people; has sharp focus on quality-orientation

Strategic Orientation: Demonstrates knowledge of the social, economic, and environmental factors and how they impact the business. Identifies key issues that could impact the business and develops strategy through an analytical lens / design thinking

Building Teams and Talent: Empowers colleagues through knowledge sharing and delegation, quickly establishing rapport; provides recognition for achievements and accomplishments

Customer Centricity:  Understands the customer needs and pain points, fulfills the needs and expectations by focusing on creating value for customers