Senior Lifecycle Marketing Manager

This existing position is open to all candidates based in Canada with a

preference for those near Toronto for periodic in person collaboration.

Role Overview

• The VelocityEHS Senior Lifecycle Email Marketing Manager is responsible for
• leading and optimizing email marketing across the full prospect and customer
• lifecycles. As a member of the Demand Generation team, this role will own
• lifecycle email strategy and programs that drive engagement, demand generation,
• conversion, adoption, retention, and expansion.

• The ideal candidate will demonstrate expertise in lifecycle and email marketing,
• with a focus on creating impactful, measurable communications for a B2B
• audience. This role combines strategic program ownership with hands-on
• execution, including lifecycle journey development, email copywriting and
• messaging, audience segmentation, personalization, testing, performance
• measurement, and ongoing optimization.

• The Senior Lifecycle Email Marketing Manager will lead the use of Marketo and
• 6sense email solutions, including AI capabilities, leveraging audience data,
• segmentation, personalization, and performance insights to strengthen lifecycle
• communications. This role will also ensure AI-generated content and
• recommendations meet VelocityEHS standards for brand voice, compliance,
• accuracy, and quality.

• This role requires a strong understanding of lifecycle marketing strategy, email
• marketing tools and best practices, and the ability to collaborate across Sales,
• Demand Engagement, Product Marketing, Design, Marketing Operations, and other
• cross-functional teams to align email strategies with broader marketing
• initiatives and business objectives.

• The VelocityEHS work environment is dynamic, innovative, and entrepreneurial. We
• have a results-oriented culture that demands intelligence, teamwork, and
• follow-through. The ideal candidate will possess these qualities along with a
• passion for using lifecycle marketing to achieve business goals.

Primary Duties and Responsibilities

• Own lifecycle email strategy and execution across prospect and customer

• journeys, setting the roadmap, calendar, communication cadence, and program
• priorities to support conversion, adoption, retention, and expansion.

• Lead the use of Marketo and 6sense email solutions, including the AI Email

• Agent (AIE), overseeing nurture programs, segmentation, personalization,
• automation, and standards for AI-generated content, QA, and ongoing
• optimization.

• Develop, write, edit, and optimize email copy and messaging across lifecycle

• programs, including subject lines, body copy, calls to action, and nurture
• sequences. Adapt messaging by audience, persona, lifecycle stage, and program
• objective while maintaining VelocityEHS brand voice and quality standards.

• Establish channel goals and maintain performance dashboards; lead monthly and

• quarterly business reviews connecting email engagement, lifecycle
• progression, pipeline, and customer outcomes to program decisions.

• Partner across Marketing to develop prospect and customer lifecycle

• strategies, including nurture programs, segmentation, communication cadences,
• and opt-in/opt-out processes.

• Translate lifecycle strategy into end-to-end email journeys across the

• prospect and customer lifecycles, coordinating web and other channel activity
• across the VelocityEHS solution portfolio to ensure leads and accounts are
• routed into relevant nurture programs and campaigns with clear coverage,
• sequencing, and progression.

• Develop and manage a structured testing roadmap across messaging, subject

• lines, calls to action, design, targeting, personalization, send timing, and
• nurture sequences, using results to improve program performance.

• Govern email frequency, suppression rules, subscription preferences, and

• audience overlap; partner with Marketing Operations to monitor deliverability
• and resolve issues.

• Collaborate with cross-functional teams to align email activity with broader

• marketing and business objectives, ensure AI-generated outputs meet brand and
• compliance standards, and apply evolving best practices in lifecycle
• marketing, email, AI, privacy, and deliverability.

Minimum Skills & Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field,

or equivalent relevant experience.

• 6–8 years of experience in email marketing, lifecycle marketing, demand

• generation, marketing automation, marketing communications, or a similar
• role.

• Demonstrated ability to set lifecycle email strategy, prioritize a program

• roadmap, and improve conversion, adoption, retention, or expansion through
• measurable program improvements.

• Strong understanding of B2B marketing and the role of email across prospect

and customer journeys.

• Hands-on experience with relevant marketing automation and email tools,

• including Marketo and 6sense, with experience using or managing AI-enabled
• workflows, automation, personalization, and campaign optimization
• capabilities.

• Solid understanding of email and lifecycle marketing principles, including

• audience segmentation, nurture strategy, personalization, performance
• measurement, A/B testing, deliverability, subscription management, and
• program optimization.

• Strong copywriting and editing skills, with demonstrated experience

• developing email messaging for different audiences, personas, lifecycle
• stages, and campaign objectives.

• Strong analytical skills and the ability to translate campaign data,

performance trends, and AI-enabled insights into strategic recommendations.

• Excellent project management and organizational skills, including the ability

to manage multiple programs, timelines, stakeholders, and priorities.

• Excellent written and verbal communication skills.
• Strong attention to detail and the ability to evaluate email and AI-generated

content for accuracy, brand alignment, compliance, and quality.

• Ability to build trust and collaborate across departments, adapt to changing

priorities, and take accountability for channel outcomes and performance.

Preferred Skills and Qualifications

• Experience in a software-as-a-service (SaaS) environment.
• Experience managing lifecycle programs across both prospect and customer

audiences.

• Experience establishing processes or governance for AI-assisted marketing

programs.

• VelocityEHS is committed to competitive, fair, and equitable compensation
• practices by offering market-based salary ranges. The expected salary range for
• this position is between $86,850 and $120,100 CAD (Canada). We aim to hire
• between the minimum and midpoint of the salary range and offers at the maximum
• of the range are uncommon. The final offered salary will be based on candidate’s
• proficiency in skill set, prior relevant experience, internal equity, market
• considerations, and other factors. This role is also eligible for our
• comprehensive benefits package.

• We welcome and encourage diversity in the workplace. VelocityEHS is an Equal
• Opportunity and Affirmative Action Employer. All qualified applicants will
• receive consideration for employment without regard to age, race, color,
• national or ethnic origin, religion, sex, sexual orientation, gender identity or
• expression, marital status, family status, veteran status, Indigenous/Native
• American status, or disability. Applicants with disabilities can request
• accessible formats, communication supports, or other accessibility assistance by
• contacting hrpolicy@ehs.com Headhunters and recruitment agencies may not submit
• resumes/CVs through this website or directly to managers. VelocityEHS does not
• accept unsolicited headhunters and agency resumes. VelocityEHS will not pay fees
• to any third-party agency or company that does not have a signed agreement with
• VelocityEHS.

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