Digital Marketing Manager

The Weaver Experience

• Weaver is a full-service national accounting, advisory and consulting firm with
• opportunities for professionals in many different fields. We seek to bring a
• human element to the world of accounting, which includes creating a diverse,
• collaborative, and entrepreneurial workplace culture. Our leaders truly care
• about the well-being of all our employees and encourage them to pursue their
• ambitions.

• While our business is based in numbers, our success is truly based on people.
• It’s why we commit to supporting our people not just in their professional
• growth, but also in their ability to lead balanced, integrated lives. At the

foundation of that commitment are our core values

• [https://weaver.com/about/#Core-Values]. Weaver’s core values were created
• specifically to empower our people to deliver extraordinary service and be their
• best selves. Our goal is to balance high development with high performance in
• order to meet the long-term goals of each individual, team, and our firm.

• Learn more about our services, industry experience and culture at weaver.com
• [https://weaver.com/].

Position Profile

• Are you passionate about building digital marketing strategies that drive
• growth? Do you enjoy connecting audiences with meaningful content, optimizing
• campaign performance and discovering new ways to strengthen brand visibility?
• Are you energized by collaborating with business leaders, mentoring team members
• and bringing innovative ideas to life? Then Weaver wants to hear from you!

• This fast-growing national accounting and consulting firm is hiring a Digital
• Marketing Manager to lead and evolve the firm's digital marketing efforts. This
• role plays an important part in expanding brand awareness, driving audience
• engagement and supporting business growth through strategic digital marketing
• initiatives.

• The Digital Marketing Manager will partner closely with firm leadership,
• marketing plan managers and business development professionals to develop and
• execute integrated digital marketing campaigns that support practice and
• industry growth objectives. This individual will help shape the firm's digital
• marketing strategy across paid media, account-based marketing, search
• visibility, content promotion and other digital channels while continuously
• identifying opportunities to improve performance and results.

To be successful in this role, the following qualifications are required:

• Bachelor's degree in marketing, advertising, communications or a related

business discipline

• 9 years of digital marketing experience
• Strong B2B marketing experience is required
• Experience developing integrated digital marketing campaigns and a passion

for using data-driven insights to drive measurable business results

• Experience developing and optimizing campaigns, analyzing performance metrics

and identifying opportunities for growth

• Additionally, the following qualifications are preferred:
• Experience in professional services

• Weaver Benefits At Weaver, our most valuable resource is our people. We take the
• time to evaluate our employees’ wants and needs and invest our resources
• accordingly. Weaver goes beyond offering competitive health benefits, such as
• medical, dental, vision, disability, life insurance, and a 401(k) plan. Learn
• more here – Weaver benefits [https://weaver.com/careers/benefits/]. We support
• our employees by offering flexible scheduled time off (STO), minimum of 56 hours
• of sick and safe leave, 11 holidays, and 2 scheduled recharge days!

• We also offer in-house CPE and learning opportunities through our internal
• Learning & Development department. Our multi-faceted internal learning program
• including technical improvement, practice development, management/leadership
• training, and whole-life growth. Our goal is to balance both high development
• with high performance to meet the long-term goals of each individual, team, and
• our firm.

• WeaverLEAD We are committed to investing in the strength of our team. That is
• why we have created an internal leadership coaching program to train leaders to
• support other leaders at every level of the organization. The goal of WeaverLEAD
• [https://weaver.com/weaverlead] is to inspire the growth and development of our

leaders by

• Leaning into the experience of exploring new ideas for each individual’s growth
• as a leader.

• Engaging the coaching mindset at work with new ways of thinking about challenges
• and opportunities.

• Adapting to the transformation that takes place as a result of participating in
• the program.

• Developing yourself and others with coaching competencies to create a firm-wide
• culture of coaching.

• People are our formula! At Weaver, we recognize that everyone brings different
• strengths, backgrounds, and working styles to our team. We cultivate a safe and
• inclusive work environment that celebrates each individual’s unique qualities
• through visibility, progression, advocacy, and support. We are proudly an equal
• opportunity employer.

• What’s next? Interested applicants should apply directly to the job posting. You
• may apply to multiple roles. Be sure to upload your most recent resume and
• ensure that it is attached to your application. By registering, you are only
• activating an account and creating a presence. Please apply directly to a
• position of interest. You will receive a confirmation email after completing an
• application for a role. After reviewing your application, a friendly Weaver
• Recruiter will contact you soon and walk you through the hiring process. Thank
• you for exploring a career with us. We look forward to meeting you!

• Currently, we are not accepting resume submissions from third-party staffing
• agencies for this role. This role is Employee Referral Program eligible.