Marketing Manager

• Toyota Automated Logistics (TAL) is seeking a Marketing Manager to drive demand
• generation and sales enablement across its customer journeys. This role will
• lead the Sales Enablement team and partner closely with other marketing leaders
• within the department as well as TAL’s sales teams to develop the insights,
• content, campaigns, and tools needed to engage prospects, strengthen customer
• relationships and support business growth.

• This role will be based in our Headquarters in Carmel, IN (soon to be
• Noblesville, IN). Employees are required to be in-office Mondays, Wednesdays and
• Thursdays with the ability to work remote on Tuesdays and Fridays.

Key Responsibilities

• Lead, coach, and develop the Sales Enablement team, establishing priorities

aligned with broader Marketing and Sales objectives.

• Partner closely with TAL sales teams to understand business priorities,

• customer needs, and sales challenges, identifying marketing opportunities
• that support pipeline development and sales effectiveness.

• Leveraging strategies, assets and resources from the broader marketing

• department, develop and execute demand generation and nurture strategies
• across buyer journeys to engage prospects, advance opportunities and
• strengthen customer relationships.

• Partner with the Sr. Digital Marketing Specialist to develop and expand

• digital nurture campaigns through HubSpot, including audience segmentation,
• campaign content, customer journeys and ongoing optimization.

• Identify opportunities to use customer and prospect data to create more

• targeted, relevant marketing experiences and nurture programs based on buyer
• needs, interests and stages of the customer journey.

• Leverage customer, account, campaign, and sales insights to improve

targeting, messaging, content and engagement strategies.

• Plan and execute account-based marketing (ABM) initiatives for strategic

• accounts, targeted audiences, and growth opportunities in close partnership
• with Sales.

• Develop and continuously improve sales enablement resources, including

• collateral, presentations, proposals, messaging and other customer-facing
• tools.

• Create content tailored to specific buyers, industries, solutions, and stages

• of the customer journey, partnering with internal marketing resources and
• subject matter experts as needed.

• Develop programs and marketing touchpoints that help TAL build relationships

with prospects and strengthen engagement with existing customers.

• Build strong alignment and feedback loops between Marketing and TAL’s various

• sales teams to identify emerging needs, content gaps, customer insights, and
• opportunities for improved marketing support.

• Collaborate across the Marketing team to connect sales enablement, digital

• marketing, content and campaign activities into cohesive customer
• experiences.

• Measure the effectiveness of demand generation, nurture, ABM, and sales

• enablement initiatives and use performance insights to continuously improve
• programs and demonstrate marketing’s contribution to commercial objectives.

Travel Requirements: 10%

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of experience in B2B marketing, demand generation, sales enablement,

ABM, integrated marketing, or a related discipline.

• Experience leading, coaching, or developing marketing professionals.
• Experience partnering with sales teams in a complex B2B environment.
• Strong understanding of buyer journeys, customer segmentation, demand

generation, nurture strategies, and relationship marketing.

• Experience developing customer-facing collateral, presentations, proposals,

campaigns, and sales tools.

• Strong analytical, project management, communication, and

relationship-building skills.

• Ability to manage multiple priorities and collaborate effectively across

teams.

About Toyota Automated Logistics

• Toyota Automated Logistics is your global partner for integrated warehouse
• automation. Our team combines the talents of Bastian Solutions, Vanderlande’s
• warehousing business and viastore under one brand to deliver scalable systems,
• intelligent software and life-cycle services.

In addition to exciting work at a growing company, we offer the following

benefits

• Health, Dental, and Vision Insurance
• 401(k) Retirement Plan with a company match
• Vacation / Holiday Pay
• Paid Volunteer time off
• Tuition Reimbursement
• Professional Associations, Conferences and Subscriptions
• Company Meetings & Events

• Toyota Automated Logistics does not work with outside recruiting agencies. No
• solicitation phone calls please.