Senior Product Marketing Manager, YouTube Youth

MINIMUM QUALIFICATIONS

• Bachelor's degree or equivalent practical experience.
• 9 years of product marketing experience bringing new features to market and

influencing product roadmap.

• Experience leading cross-functional or cross-team projects, including

stakeholder relationships with product and business leadership.

• Experience leading end-to-end integrated marketing campaigns across paid

• media, creator/influencer partnerships, and owned properties (website, email,
• etc.).

PREFERRED QUALIFICATIONS

• Experience marketing youth, family, digital well-being, trust and safety, or

consumer responsibility products.

• Experience developing global go-to-market playbooks and adapting marketing

• strategies for international markets with different regulatory and cultural
• nuances.

• Experience in developing insights-driven strategy, ideas, and recommendations

with varying degrees of information.

• Ability to translate complex data into actionable marketing strategies and

creative insights.

• Ability to work on multiple projects simultaneously in a fast-paced,

results-oriented, dynamic environment.

• Exceptional problem solving, communication, and presentation skills.

ABOUT THE JOB

• Know the user. Know the magic. Connect the two. At its core, marketing at Google
• starts with technology and ends with the user, bringing both together in
• unconventional ways. Our job is to demonstrate how Google's products solve the
• world's problems - from the everyday to the epic, from the mundane to the
• monumental. And we approach marketing in a way that only Google can - changing
• the game, redefining the medium, making the user the priority, and ultimately,
• letting the technology speak for itself.

• At YouTube, our top priority is to build the best place for kids and teens. Our
• goal is to ensure YouTube remains a place for exploration while empowering
• parents to guide the journey. Joining the YouTube Global Reputation Marketing
• team as the Youth GTM Marketing Manager, you will lead global go-to-market
• strategy and execution at the intersection of product marketing and reputation
• marketing for YouTube's youth and family experiences.

• In this role, you will own the global marketing playbook for reaching and
• engaging parents, deploying high-impact levers including paid media, influencer
• campaigns, and our global parent website. You will also lead global programs
• such as our Teen Digital Wellbeing initiative. Across all our GTM activities,
• you will partner across Product, GAPP, Comms, and regional marketing teams to
• educate parents and KOFs on our age-appropriate product experiences.
• Individual pay is determined by factors including job-related skills,
• experience, and relevant education or training.

US: $171000 - $247000 (USD) + 20% bonus target + equity + benefits

Learn more about benefits at Google

[https://www.google.com/about/careers/applications/benefits/].

RESPONSIBILITIES

• Drive the global go-to-market (GTM) plan to educate and empower parents on

YouTube’s youth safety products.

• Own end-to-end marketing across owned, earned and paid levers (paid media,

• creator/influencer partnerships, and the global parent website) to drive
• awareness, education, and adoption of supervised experiences.

• Define success and measurement criteria for GTM levers to evolve strategy.
• Lead global programs, including the Teen Digital Wellbeing initiative, from

• research and claims validation through creative narrative, curriculum design,
• and regional rollout.

• Partner with cross-functional stakeholders across Product, UX, GAPP, Comms,

• Legal, and regional marketing teams to align priorities, navigate ambiguity,
• and scale global campaigns.