M&A Marketing Manager

Job Summary

The M&A Marketing Manager serves as a strategic marketing partner to CMG’s acquired and partner labels, developing and executing campaigns that drive discovery, audience growth, and long-term artist development. The role leads marketing strategy across social media, short-form content, DSPs, creator partnerships, paid media, and emerging platforms, while advising labels on creative direction, audience strategy, release positioning, and marketing investment.

Working closely with CMG’s creative, digital, Flighthouse, DSP, A&R, and distribution teams, this role brings campaigns from ideation through execution and optimization. The ideal candidate combines strong creative instincts with a deep understanding of music culture, social trends, and audience data, and can identify innovative opportunities that strengthen both individual campaigns and CMG’s broader M&A label ecosystem.

Responsibilities

Marketing Strategy & Label Consulting

Be a strategic marketing partner to acquired and partner labels, developing release and artist marketing strategies across social, DSPs, paid media, creator marketing, and emerging channels

Advise labels on positioning, audience strategy, creative direction, campaign timing, and marketing investment

Identify growth opportunities across frontline releases, catalog, and artist development using audience and performance data

Social, Content & Creative

Lead the ideation and development of social-first campaigns, with a strong focus on TikTok, Instagram Reels, YouTube Shorts, and emerging platforms

Oversee campaign creative, including short-form video, creator concepts, copy, and digital activations, ensuring content is compelling, on-brand, and culturally relevant

Partner with internal creative teams, Flighthouse, artists, creators, and external vendors to bring campaigns from concept through execution

Campaign Execution & Performance

Lead priority campaigns from planning through post-release, coordinating content, DSP, paid media, creator activations, and promotional opportunities

Monitor campaign performance and use data-driven insights to optimize creative, media spend, audience targeting, and overall strategy

Identify opportunities to extend the lifecycle of successful releases through additional content, partnerships, remixes, creator campaigns, and paid amplification

Audience Growth & Platform Strategy

Develop strategies that drive discovery, streaming growth, fan acquisition, and long-term audience development across major social and music platforms

Analyze audience behavior, platform trends, emerging markets, and cultural moments to identify new growth opportunities

Stay ahead of changes in social media, streaming, creator ecosystems, and music discovery to continuously evolve CMG's marketing approach

Marketing Innovation & CMG Ecosystem

Identify new tools, platforms, vendors, partnerships, and technologies that can strengthen CMG's music marketing capabilities

Leverage Flighthouse's brand, creator network, production capabilities, and social reach to develop differentiated opportunities for M&A labels

Scale successful marketing concepts, partnerships, and best practices across the broader M&A portfolio

Cross-Functional Collaboration

Serve as the marketing bridge between partner labels and CMG's creative, digital, DSP, Flighthouse, A&R, distribution, finance, and paid media teams

Align internal stakeholders around campaign priorities, timelines, budgets, and execution

Help establish scalable marketing workflows and mentor team members as the M&A marketing function grows

Other duties as assigned

Qualifications

Bachelor's degree in Business Administration, Marketing, or a related field

3+ years of experience in music marketing, digital marketing, label marketing, artist development, or a related role within the music or entertainment industry

Strong understanding of modern music marketing across TikTok, Instagram, YouTube, DSPs, creator marketing, paid media, and emerging platforms

Proven ability to develop and execute creative, integrated campaigns from initial concept through launch, optimization, and reporting

Strong knowledge of music culture, social trends, audience behavior, and the ways digital platforms drive music discovery and fan development

Experience managing multiple artists, labels, releases, or campaigns simultaneously in a fast-paced environment

Strong analytical skills with the ability to translate campaign, streaming, social, and audience data into actionable marketing recommendations

Excellent communication and presentation skills, with the ability to clearly articulate creative strategies to internal teams, artists, labels, and external partners

Strong cross-functional leadership and project management skills, with the ability to coordinate creative, digital, DSP, paid media, A&R, and distribution stakeholders

Existing relationships across music marketing, creators, agencies, platforms, or digital vendors are a plus

Pay Scale

$27.00 - $31.25 USD per hour

The final compensation within this range will be determined based on the candidate’s experience, skills, and overall fit for the role.

Fair Chance Policy

In accordance with the Los Angeles County Fair Chance Ordinance, we will consider employment for qualified applicants with criminal histories. We evaluate candidates based on their qualifications and the nature of the offense in relation to the job for which they are applying.