Performance Marketing Manager

Who We Are

WHY Brands Inc., a parent company of Munchkin

[https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.munchkin.com%2F&esheet=53879262&newsitemid=20240109983910&lan=en-US&anchor=Munchkin&index=1&md5=f5d34a579523d47489a9ecb665b62dc5],

• Inc., focuses on creating, incubating, and growing the next generation of
• consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer
• product company and most loved baby lifestyle brand behind the innovative gear
• and products for children, mothers, and caregivers. Munchkin has sold billions
• of dollars of products through our key retail partners: Target, Walmart, and
• Amazon and has global distribution in over 50 countries. With over 375+ patents
• under our belt and over 250 +international product and brand design awards, we
• continue to create solutions that leave our customers asking, "how did I ever
• live without this?" Innovation is the core of our company DNA and has been
• driving our designs for over 30 years!  Recognized as #8 on America’s Most
• Innovative Companies list by Fortune Magazine, innovation is the core of our
• company DNA and has been driving our designs for 30 years!

• We lead with our core values and believe that investing in the community is our
• responsibility.  We create opportunities for every child’s potential and
• well-being through the Radiant Colors program, work to create a sustainable
• future, and in partnership with the International Fund for Animal Welfare have
• committed to animal conservation.

• There is no better time than now to join WHY Brands as we embark on our next and
• biggest growth journey, and you could be the next influential leader to play a
• key role in driving enormous customer-centered value and growth.

Position Summary

• The Performance Marketing Manager is the hands-on growth marketer responsible
• for executing Munchkin's lower-funnel digital performance engine across DTC and
• partner traffic initiatives. This role owns the day-to-day management,
• optimization and reporting of performance channels that drive measurable
• outcomes, including ROAS, CPA, CAC, conversion rate and revenue efficiency. This
• role will manage paid and organic search strategy, paid social, CTV/STV,
• affiliate and other measurable acquisition and retargeting channels. The role
• will support DTC directly while partnering closely with the Head of TikTok Shop
• on TikTok Shop paid amplification and with Retail Marketing on traffic campaigns
• that support Amazon, Target, Walmart and other retail partners.

• This is not a passive media-coordination role. It is a builder and operator role
• for someone who can manage channels in the platform, read performance daily,
• brief creative tests, diagnose what is working and quickly reallocate spend
• toward the highest-return opportunities.

What you will do

• Own Lower-Funnel Performance Strategy. Develop and execute lower-funnel

• digital marketing plans across DTC and partner traffic priorities. Manage
• channel strategy against clear business outcomes, including ROAS, CPA, CAC,
• conversion rate, revenue, contribution economics and customer acquisition
• quality.

• Manage Paid Search and Organic Search Strategy. Own paid search and shopping

• strategy across priority products, campaigns, keywords, bids, feeds and
• landing destinations. Partner with Marketing, Content and Digital teams on
• organic search opportunities that improve discoverability, conversion and
• efficient demand capture.

• Run Paid Social and Video Performance Channels. Manage direct-response paid

• social and video channels, including Meta, TikTok, YouTube, CTV/STV and
• emerging performance platforms. Build audiences, test formats, optimize
• budgets and connect channel learnings back to creative, merchandising and
• lifecycle strategy.

• Build a High-Velocity Creative Testing Engine. Translate channel performance

• into clear creative briefs for rapid testing across hooks, offers, product
• benefits, formats, UGC, creator assets and landing-page messages. Feed
• results back to Brand, Creative, Social and Lifecycle so winning creative
• patterns scale beyond a single campaign.

• Own Measurement, Optimization and Reporting. Build clear performance

• reporting across spend, revenue, ROAS, CPA, CAC, conversion, MER where
• relevant and customer quality. Diagnose what is driving results, separate
• directional signals from proven learnings and communicate recommended actions
• with speed and discipline.

• Connect Paid Media to Lifecycle and First-Party Audiences. Partner with

• Lifecycle on retargeting, suppression, lookalike, win-back and customer-list
• strategies. Use first-party data to improve efficiency and ensure paid media
• and owned channels work together rather than competing for the same customer.

• Partner on TikTok Shop Paid Strategy. Work with the Head of TikTok Shop on

• GMV Max, Spark Ads and other TikTok commerce media. Support paid
• amplification decisions while respecting TikTok Shop ownership of assortment,
• affiliate economics, platform relationships and Shop P&L.

• Support Retail Traffic and Retail Media Campaigns. Partner with Retail

• Marketing on traffic-driving campaigns to Amazon, Target, Walmart and other
• retail partners as required. Experience with Roundel, Walmart Connect, Amazon
• PPC/DSP or other retail media platforms is a strong plus.

• Manage Agencies, Platforms and Affiliate Execution Quality. Manage day-to-day

• relationships with media agencies, affiliate networks, platform partners and
• external specialists where applicable. Set clear scopes, testing plans, KPIs
• and reporting expectations, while staying close enough to execution to
• identify issues quickly.

• Build the Performance Marketing Operating Rhythm. Create repeatable processes

• for budget pacing, test planning, creative requests, weekly readouts,
• landing-page feedback, campaign QA and performance decisions. Bring a
• high-accountability, test-and-learn mindset to a capability that is still
• being scaled.

• Other duties may be assigned.

You will bring

• 5-8+ years across digital performance marketing, growth, paid media or

• eCommerce, with meaningful hands-on ownership of lower-funnel channels for a
• consumer brand, retailer, marketplace seller or high-performing agency.

• Direct experience with paid search, shopping, paid social and video

• performance channels. Exposure to Meta, TikTok, YouTube, Google/Bing,
• CTV/STV, affiliate and emerging performance channels strongly valued.

• Strong command of ROAS, CPA, CAC, MER, conversion rate, incrementality

• signals, budget pacing and channel contribution. Able to balance growth,
• efficiency and cutomer quality.

• Strong understanding of paid search, shopping feeds, keyword strategy, query

• behavior, product landing destinations and organic search opportunities that
• capture existing demand.

• Ability to read creative performance, brief rapid-fire tests and identify

• which messages, hooks, offers, formats and landing-page experiences improve
• conversion.

• Experience with Amazon PPC/DSP, Walmart Connect, Roundel or other retail

• media platforms is a strong plus, especially where campaigns drive measurable
• retail partner traffic or sales.

• Comfortable working directly in media platforms and managing agencies or

• external partners. Able to set clear testing plans, performance expectations
• and operating rhythms.

• High agency, high pace and high accountability. Comfortable in a lean

• organization where the performance playbook is still being built and the
• channel owner stays close to execution.

We Got You Covered!

• As a Great Place to Work Certified™ company, we are committed to offering the
• best to our employees.  We offer a comprehensive benefits package that includes
• medical, vision, dental, prescription drug coverage, life insurance, wellness
• benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among
• other benefit plans.  Our total rewards are top of market and include
• competitive salary, bonus, and opportunities to earn equity.  We focus on
• supporting employee development and growth.

• We regularly hold social functions to foster a genuine camaraderie that enhances
• teamwork. At our company-wide award functions, we take time to recognize the
• talent and dedication of the people who make Munchkin the most loved baby
• lifestyle brand in the world.

• To give our people flexibility, we offer hybrid work environment.  Munchkin’s
• Hybrid Schedule is where an employee works in the office on Monday, Wednesday,
• and Thursday, and remotely on Tuesday and Friday.

• Employees enjoy an annual weeklong global office closure, giving our people an
• extra chance to recharge.

Salary range: $150,000 - $170,000

To learn more, visit us at www.munchkin.com [http://www.munchkin.com/].

• Munchkin welcomes and values what makes everyone unique.  We’re proud to be an
• equal opportunity and affirmative action employer. All hires for our team are
• based on qualifications, merit, and business needs. We recruit, employ, train,
• and promote regardless of race, color, religion, disability, sex, sexual
• orientation, gender identity, national origin, age, veteran status, genetic
• characteristic, or any other protected status.

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