Partner Marketing Manager - Contract

Company Description

About Sia Experience-Marketing Advisory

Sia Experience is the end-to-end marketing and customer experience arm of Sia. Agile and collaborative, our Marketing Advisory Business Line is recognized for delivering high-impact, growth-focused solutions by blending marketing, CX, creative, AI, and deep industry expertise.

As strategic partners, The Marketing Advisory team empowers clients across technology, luxury, consumer goods, finance, energy, and more to scale operational excellence and drive brand-led growth through AI- and data-driven strategies. Our teams lead full-funnel marketing transformations—from strategy and go-to-market execution to experience design, performance measurement, and sustainable impact.

It’s an exciting time to join us. SiaX has long been the agency behind some of the world’s biggest brands—now we’re expanding, becoming one of the most recognizable names for companies that demand bold, business-driving creative. We’re shaping SiaX into the go-to agency of the future. This is your chance to be part of that growth, working alongside top-tier creatives, consultants and agency leaders to continuously evolve what a modern, full-service agency can be. Opportunities like this don’t come around often—if you want in on the next level, this is it.

Job Description

Contract roles are geared toward independent professionals interested in temporary or project-based work.

• Sia Title: Project Consultant (Exempt Contractor)
• Project Title: Partner Marketing Manager
• Level: Mid-Senior

Project Length: This is a temporary position with an expected duration (through 12/31/26) possibility to extend into the new year

Project Hours: 40 hours per week $80-85/hour

The expected compensation for this contract is per year. The exact pay rate will vary depending on a wide array of factors, which may include but are not limited to skills, experience, and location.

Location: (preferred) NYC/hyrbid or (open to Remote EST hours)

We are seeking a highly motivated Partner Marketing Manager to help drive growth through strategic partner relationships. Provide day-to-day ownership of alliance marketing execution and partner workstreams across strategic partners. This role will focus on building and executing partner marketing programs that generate demand, strengthen partner engagement, and support joint go-to-market initiatives.

Workstyle

You are a high-agency operator that combines speed with professional maturity:

High-Velocity Adaptability: You have a "can-do" spirit and the mental agility to pivot as priorities shift. You are a fast learner who masters new concepts and complex workflows with minimal ramp-up time.

Acute Professional Judgment: You move fast but with a high level of precision. You take pride in being the final line of defense, ensuring all work is vetted, polished, and strategically sound before it reaches a partner or client.

Autonomous Problem-Solver: You thrive in ambiguous environments and take ownership of the "how." You provide finished work-products that simplify the lives of your leaders by anticipating needs and delivering with precision.

Impact

In this role, you will be the engine behind strategic partner marketing initiatives and enterprise technology partner workstreams. Your core focus includes:

Enterprise Partner Ecosystem Execution: Managing day-to-day marketing workstreams across strategic technology partners and enterprise clients, including AWS, Salesforce, and systems integrators, keeping internal teams and external stakeholders aligned and initiatives moving forward.

Business Development Enablement & Marketing Fulfillment: Serving as the central hub for co-marketing, equipping BD with the materials and marketing support needed to secure partnerships, then owning delivery of the marketing commitments agreed to after signature.

Project & Program Management: Owning timelines, deliverables, dependencies, approvals, and follow-ups across complex partner initiatives, proactively resolving blockers and adapting to shifting priorities while maintaining speed and quality.

Joint GTM & Demand Generation: Applying B2B SaaS and enterprise technology expertise to execute joint campaigns, webinars, nurtures, events, and integrated programs that strengthen partner engagement and contribute to measurable pipeline growth.

Scalable Partner Programs: Developing reusable templates, playbooks, and workflows that streamline execution and enable partner programs to scale across partners and markets while accommodating individual requirements.

Strategic Content Creation: Drafting and designing polished partner communications, campaign assets, sales enablement materials, internal updates, executive presentations, and GTM materials tailored to enterprise audiences.

Co-Marketing Review & Approval: Managing the review process across Marketing, Growth, Direct Response, and Partnerships, ensuring all partner-facing materials are accurate, polished, aligned with joint GTM priorities, and appropriately approved before release.

Partner Brand Governance: Maintaining a central source of truth for partner commitments, brand guidelines, logo usage permissions and restrictions, and approval requirements across markets, ensuring teams use current information.

AI Partnership & GTM Execution: Supporting partner marketing for AI products and offerings, coordinating internal teams and partners on joint messaging, marketing deliverables, and GTM execution.

AI-Forward Operations: Using AI tools to streamline workflows, accelerate content development, improve organization, and scale partner marketing execution while validating outputs for accuracy and quality.

Operational Inputs & Reporting: Partnering with Operations and Data Science teams to support monthly business reviews, pipeline tracking, and partner performance reporting, using insights to identify improvements and inform future initiatives.

What Success Looks Like

Reliability & Trust: Leadership and stakeholders view you as a force multiplier because you independently deliver polished, high-quality work that requires minimal oversight or revision.

Operational Momentum: Partner marketing workstreams are organized, transparent, and consistently moving forward, with stakeholders aligned and deadlines effectively managed.

Strong Project Leadership: Complex initiatives remain on track because you proactively manage communication, dependencies, timelines, and execution across multiple teams and enterprise stakeholders.

Executive-Ready Deliverables: Presentations, communications, reports, and campaign materials are strategic, polished, accurate, and tailored appropriately for enterprise audiences.

AI-Enhanced Execution: You effectively incorporate AI-enabled tools and workflows into your day-to-day execution, improving efficiency, organization, and scalability across partner initiatives.

Seamless Adaptability: You navigate changing priorities, shifting partner needs, and evolving business goals with agility while maintaining strong execution quality.

Measurable Business Impact: Your work contributes to stronger partner engagement, improved operational visibility, scalable GTM execution, and measurable pipeline growth.

Qualifications

5+ years of experience in partner marketing, alliance marketing, channel marketing, program management, or related B2B marketing functions

Experience supporting enterprise tech company clients and/or working within enterprise SaaS or technology environments

Strong project management and program management skills with experience managing multiple complex workstreams simultaneously

Proven ability to coordinate cross-functional stakeholders and drive initiatives from planning through execution

Experience supporting strategic partner ecosystems including AWS, Salesforce, SIs, or comparable enterprise alliances

Strong understanding of B2B demand generation and partner-driven go-to-market strategies

Experience developing executive presentations, partner communications, campaign assets, and marketing materials

AI fluency with the ability to leverage AI tools to improve workflows, efficiency, organization, and content development

Highly proactive, solutions-oriented, and comfortable operating independently in fast-paced environments

Strong professional judgment with exceptional attention to detail and execution quality

Strong written and verbal communication skills across internal and external enterprise stakeholders

Ability to manage shifting priorities while maintaining organization, speed, and high-quality execution

Experience in Management Consulting collaborating across Marketing, Sales, Operations, Analytics, and Partner teams

Additional Information

All your information will be kept confidential according to EEO guidelines.

Sia Partners is an equal opportunity employer. At Sia Partners, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.