Senior Marketing Manager

JOB SUMMARY

• Serves as the discipline leader for marketing and partners closely with other
• topline disciplines (Sales and Revenue Management) to develop overarching
• cross-cutting strategies. Responsible for creating a comprehensive marketing
• strategy that aligns with the hotel(s) goals and positioning. Develops and
• oversees implementation of marketing strategies designed to drive topline
• revenue and achieve RevPar/share-of-wallet goals. Manages all internal and
• external communication and owns digital presence, including by not limited to
• property website, third party channels and social media while maintaining brand
• integrity. Identifies incremental marketing opportunities ranging from
• partnerships, third-party cites and CVBs. Expertly articulates campaign
• performance regularly to General Manager(s), Sales and Revenue Management
• leaders and Hotel Ownership. May oversee Marketing Coordinator for execution of
• identified tactics.

CANDIDATE PROFILE

• Education and Experience
• 2-year degree from an accredited university in Business Administration,

• Marketing, Sales, or related major; 3 years' experience in Marketing or a
• comparable professional area.

OR

• 4-year bachelor's degree in Business Administration, Marketing, Sales, or

related major; 1 year experience in Marketing or a comparable professional area.

CORE WORK ACTIVITIES

• Marketing Strategy
• Develops overarching marketing strategy from marketing plans to overall hotel

• marketing budgets for hotel(s) they support to align with business priorities,
• in consultation with General Manager(s).

• Actively participates in reoccurring Sales Strategy Meetings to articulate the

most up to date marketing strategy and implementation details.

• Reconciles marketing plan monthly with accruals, forecast in conjunction with

Director of Finance.

• Leads repositioning efforts in partnership with Area Team, GM and hotel

executive team.

• Serves as brand guardian / liaison, verifying all marketing reflects brand

voice.

• Leads and/or partners with Hotel Operations to conceptualize/execute

property-level Programming and Activation, based on brand guidelines.

• Leads the strategic pull-through of continent and brand promotions and

campaigns.

• Partners with Revenue Management to develop and execute promotional strategy

efforts.

• Develops and manages property email marketing strategy, digital strategy

• across M.Com and Third-Party sites, paid media campaigns and performance to
• verify proper execution.

• Supports group lead generation efforts.
• Runs, reviews, analyzes, and clearly articulate to stakeholder’s and owners

the key marketing reports and adjusts strategy accordingly.

• Manages internal and external partners to verify deliverables are executed to

support hotel strategy.

• Develops and oversees/executes annual digital marketing plan, and overarching

• partnership and marketing strategies to maximize hotel revenue production and
• identify digital marketing opportunities on third party and local partner sites.

• Manages the OTA Strategy in collaboration with Revenue Management through

• monthly market leader reviews, media investments and hotel positioning
• alignment.

• Monitors and provides recommendations for SEO and updates as needed in

collaboration with Marriott Digital Services (MDS) or agency.

• Identifies digital marketing opportunities on third party and local partner

sites.

Content Management

• Sets overarching messaging strategy for hotel/group of hotels aligned with

positioning.

• Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.),

• OTA Content (via respective extranet sites) and Third-Party and Group Sites (via
• respective content management systems).

• Manages photography distribution including search photos, pre-arrival photos,

and photo gallery management

• Creates landing pages and Discovery Pages to enhance content, as applicable.
• Manages guest communications (e.g. confirmation, pre-arrival, etc.).

Partnerships and Public Relations Management

• Sets overarching partnership strategy for hotel/cluster of hotels.
• Identifies and cultivates partnerships internally and externally, including

Marriott Digital Services (MDS).

• Manages cluster marketing strategies.
• Maintains frequent, active engagement with Area Directors of Marketing to

• communicate overall recommendations and actionable next steps based on
• identified findings, best practices, and overall digital trends for their
• portfolio of hotels.

• Sets overarching PR strategy for hotel/group of hotels, outlining goals, pitch

angles and target segments.

• Manages PR agency, if applicable, or manage PR messaging.
• Manages execution of PR events, promotions.

Outlet and Ancillary

• Identifies outlet marketing opportunities on third party and local partner

sites.

• Defines in-house F&B programming in partnership with F&B Director and manages

execution.

Social Media

• Sets overarching social media strategy for hotel/group of hotels, outlining

goals and target segments.

• Develops and implements social strategy.
• Manages paid social media budget and strategy.
• Assists in reviewing social media content calendars and collect local area and

property events.

General

• Leads, own and direct asset development including hotel collateral,

• photoshoots (sourcing, planning, on-site execution, post-editing and
• distribution), etc.
• Effectively measures and clearly communicates success of campaigns and digital
• performance using relevant reports tools.

• Demonstrates the ability to create and maintain strong relationships and

• negotiation skills with key internal and external partners/stakeholders; (e.g.
• GMs, Sales and Revenue Leaders, Regional Team, media representatives).

• Manages development, design of hotel collateral as needed.
• Completes other reasonable duties as requested by leadership.

• At Marriott International, we are dedicated to being an equal opportunity
• employer, welcoming all and providing access to opportunity. We actively foster
• an environment where the unique backgrounds of our associates are valued and
• celebrated. Our greatest strength lies in the rich blend of culture, talent, and
• experiences of our associates. We are committed to non-discrimination on any
• protected basis, including disability, veteran status, or other basis protected
• by applicable law. Marriott International considers for employment qualified
• applicants with criminal histories consistent with applicable federal, state and
• local law.

• At more than 100 award-winning properties worldwide, The Ritz-Carlton Ladies and
• Gentlemen create experiences so exceptional that long after a guest stays with
• us, the experience stays with them. Attracting the world’s top hospitality
• professionals who curate lifelong memories, we believe that everyone succeeds
• when they are empowered to be creative, thoughtful and compassionate.

• Every day, we set the standard for rare and special luxury service the world
• over and pride ourselves on delivering excellence in the care and comfort of our
• guests.

• Your role will be to ensure that the “Gold Standards” of The Ritz-Carlton are
• delivered graciously and thoughtfully every day. The Gold Standards are the
• foundation of The Ritz-Carlton and are what guides us each day to be better than
• the next. It is this foundation and our belief that our culture drives success
• by which The Ritz Carlton has earned the reputation as a global brand leader in
• luxury hospitality. As part of our team, you will learn and exemplify the Gold
• Standards, such as our Employee Promise, Credo and our Service Values. And our
• promise to you is that we offer the chance to be proud of the work you do and
• who you work with.

• In joining The Ritz-Carlton, you join a portfolio of brands with Marriott
• International. Be where you can do your best work, begin your purpose, belong to
• an amazing global team, and become the best version of you.