Shopify E-Commerce / Marketing Manager - US Market (m/f/d) - 3x german Brands - 100% remote

Lyto Brands Group is one of the fastest-growing e-commerce startups in Germany, focused on personalized products. We operate three emotionally driven D2C brands: famwalls (couples, families, friends), heybalu (pet lovers), and Bo & Birdie (young parents). We're a team of Shopify nerds, marketing gurus, and content creators, united by a growth mindset and a no-bullshit culture.

About This Role

The US is currently being managed from Düsseldorf, but it needs someone who truly understands the market and can drive it forward. We're looking for a US Market Manager to own our American business across all three brands.

This is not a pure shop management or CRO role. You'll be responsible for the commercial success of an entire market: shaping the product assortment, identifying the right occasions and gifting moments, driving revenue growth, and coordinating cross-functionally with our Product, Design, Performance Marketing, CRM, and Shop Optimization teams. You'll be the central point of accountability for all US market decisions.

Tasks

Take full commercial ownership of the US across our three brands (famwalls, heybalu, Bo & Birdie)

• Drive revenue growth and optimize conversion across the entire funnel
• Expand and shape the product assortment based on US market insights

Understand which occasions, gifting moments, and cultural specifics actually matter to American consumers

Work closely with Product, Design, Performance Marketing, CRM, and Shop Optimization teams across Germany, Vietnam, and Moldova

• Act as the central point of accountability for all US market decisions
• Identify growth opportunities and research competitors
• Support building a supplier and partner network in the US

Requirements

Roughly 3 to 7 years of experience in e-commerce, Shopify + D2C environment

Direct commercial responsibility in a previous role (P&L ownership, revenue targets, or market-level KPIs, not just campaign execution)

• Strong understanding of what drives conversion and revenue in online retail
• Strategic thinker who is comfortable rolling up their sleeves and executing hands-on

US native or deep, lived expertise in American consumer culture and the gifting calendar (Mother's Day timing, graduation season, the holiday ramp-up)

• Based in the US, you'll visit our Düsseldorf office regularly in the first months)
• Fluent English is a must; German is a plus but not required

To be direct about the fit: If your background is primarily in B2B, wholesale, or marketplace management, this probably isn't the right role. We need someone with hands-on D2C e-commerce experience. Similarly, if you're coming from a senior director or VP-level position and are looking for a large team to manage, this is a hands-on builder role with a lean setup.

Benefits

• Full commercial ownership of an entire market with direct impact on company growth
• Work directly with founders and leadership team
• 100% Remote work

Regular on-site visits to our loft office in Düsseldorf (monthly in first 3 months, travel covered)

• Health benefits, meal allowance, top hardware (MacBook, widescreen)
• Team with strong growth mindset, honest communication, and "no bullshit" culture
• Competitive compensation with variable pay tied to your KPIs
• Dedicated onboarding buddy and full tool access from day one