Ranch Sales and Marketing Manager

Summary

This dynamic hands-on and entrepreneurial position is responsible for delivering sales growth of a premium grass-fed beef business. This position also works very closely with the Ranch Manager to plan and facilitate on-site experiences for ranch guests and VIPs.

Duties and Responsibilities

Lead all sales and marketing activities, which may include:

Craft and deploy high-impact social media strategies to increase audience engagement and community growth

Optimize website performance and e-commerce operations to improve user journey and maximize checkout conversion rates

Design multi-channel marketing campaigns to drive sales and brand awareness

Grow and develop strategic partnerships

Develop and monitor performance KPIs to monitor sales growth, and ROI of marketing activities via Google Analytics

• Manage and support Ranch events and customer experience
• Provide planning, and both on-site and off-site support for customer events

Provide hands-on support during events, including facilities preparation, hospitality, and cleanup

Coordinate or perform tasks associated with events, which may include supply pickup, facilitating guest transportation or other related needs

Recommended Qualifications

Experience in digital marketing and strategy, and e-commerce platforms

Experience developing custom events for a broad range of clients, up to and including C-suite personnel and executives

Hands-on ranch or farm experience

Project management skills

Strong communication skills

A self-starter with resourceful thinking, and a willingness to do some manual labor

Working Conditions

Ranching Environment with on-site lodging and guest facilities

Local travel as needed for support of ranch operations and hospitality duties – expectation is 20%

Responsibility for Safety, Health & Environmental

Individual is expected to perform job duties safely and in compliance with documentation outlined in the Safety, Health & Environmental system.

Quality

Individual is expected to perform job duties in compliance with defined management system requirements.