Marketing Manager

JOB SUMMARY

• Promotes on-brand messaging to customers through traditional, digital, and
• social media channels with the goal of driving revenue and supporting total
• hotel goals. Builds direct marketing plans, targeted campaigns, and activated
• channels to drive consumer awareness and preference, increasing market share,
• and building broader portfolio and brand awareness. Showcases Food and Beverage
• promotions, both to hotel guests and to local patrons. Connects into resources
• in their region. Liaises and builds deep partnerships with their regional
• eCommerce and Marketing teams to verify all local, social, and digital marketing
• efforts are effectively integrated with the selling efforts for the
• organization. Develops and executes basic marketing strategy across multiple
• outlets and for the positioning and pull-through of continent strategy that
• align with hotel goals. Supports and implements marketing strategies designed to
• drive topline revenue and achieve RevPar/share-of-wallet goals. Manages all
• internal and external communication, digital presence, including but not limited
• to property website, third party channels and social media while maintaining
• brand integrity. Activates incremental marketing opportunities ranging from
• partnerships, third-party sites and CVBs. Reports out on campaign performance to
• SMR (Sales, Marketing & Revenue Management) leadership as requested.

CANDIDATE PROFILE

• Education and Experience Required:
• 2-year degree from an accredited university in Marketing, Public Relations,

Business Administration or related major and 4 years experience in

the sales, marketing, digital or related professional area; hospitality

marketing or digital advertising experience preferred

• OR
• 4-year bachelor's degree in Marketing, Public Relations, Business, or related

• major; 2 years experience in the sales, marketing, digital or related
• professional area; hospitality marketing or digital advertising agency
• experience preferred.

CORE WORK ACTIVITIES

• Marketing and Digital
• Develops and executes the overarching marketing strategy from marketing plans

• to budgets for hotel/group of hotels that align with business priorities, with
• support and consultation of the General Manager(s).

• Cultivates partnership with and active participation in demand generation

strategy development (SMR).

• Reconciles marketing plan monthly with accruals, forecast in conjunction with

Director of Finance.

• Leads and/or partners with Hotel Operations to conceptualize/execute

property-level Programming and Activation, based on brand guidelines.

• Serves as the hotel(s) brand guardian / liaison, verifying all marketing

• reflects brand voice. Leads the strategic pull-through of continent and brand
• promotions and campaigns.

• Partners with Revenue Management to develop and execute promotional strategy.
• Develops and manages property email marketing strategy, digital strategy

• across M.com and Third-Party sites, paid media campaigns and performance and
• verifies proper execution.

• Supports group lead generation efforts.
• Runs, reviews, analyzes and clearly articulates to stakeholders’ key reports

and adjust strategy accordingly.

• Manages internal and external partners to verify deliverables are executed to

support hotel strategy.

• Develops annual digital marketing plan to maximize hotel revenue production

• and identify digital marketing opportunities on third party and local partner
• sites.

• Monitors and provides recommendations for SEO and update as needed in

collaboration with MDS or agency.

Content Management

• Sets overarching messaging strategy for hotel/group of hotels aligned with

positioning.

• Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.),

• OTA content (via respective extranet sites) and Third-Party / Group Site content
• (via respective content management systems).

• Manages photography distribution including search photos, pre-arrival photos,

and photo gallery management.

• Creates landing pages and Discovery Pages to enhance content, as applicable.
• Manages guest communications (e.g. confirmation, pre-arrival, etc.).

Partnerships and Public Relations

• Identifies and cultivates partnerships internally and externally, including

Marriott Digital Services (MDS).

• Maintains frequent, active engagement with Area Directors of Marketing to

• communicate overall recommendations and actionable next steps based on
• identified findings, best practices, and overall digital trends for their
• portfolio of hotels.

• Manages PR agency, if applicable, or internal PR messaging.
• Manages execution of PR events and promotions.

Outlet and Ancillary

• Manages outlet marketing opportunities on third party and local partner sites.
• Defines in-house F&B programming in partnership with F&B Director and manage

execution.

Social Media

• Develops and implements social strategy.
• Manages paid social media budget and strategy.
• Assists in reviewing social media content calendars and collect local area and

property events.

General

• Leads, owns and directs asset development, including hotel collateral,

photoshoots (sourcing, planning, on-site execution, post-editing and

distribution), etc.

• Measures and communicates success of campaigns and digital performance using

relevant reports tools.

• Demonstrates the ability to create and maintain strong relationships and

• negotiation skills with key internal and external partners/stakeholders (e.g.
• GMs, Sales and Revenue Leaders, Regional Team, media representatives).

• Collects, reviews, and submits invoices for property marketing efforts and

manage the overall submission process.

• Completes other reasonable duties as requested by leadership.

• At Marriott International, we are dedicated to being an equal opportunity
• employer, welcoming all and providing access to opportunity. We actively foster
• an environment where the unique backgrounds of our associates are valued and
• celebrated. Our greatest strength lies in the rich blend of culture, talent, and
• experiences of our associates. We are committed to non-discrimination on any
• protected basis, including disability, veteran status, or other basis protected
• by applicable law.
• At Renaissance Hotels, we believe in helping our guests experience the DNA of
• the neighborhoods they are visiting. Our guests come to discover and uncover the
• unexpected, to dive into a new culture, or simply to make the most of a free
• evening. They see business travel as an adventure because they see all travel as
• an adventure. Where others may settle for the usual, our guests see a chance to
• bring home a great story. And so do we. We’re looking for fellow spontaneous
• explorers to join our team to bring the spirit of the neighborhood to our
• guests. If this sounds like you, we invite you to discover career opportunities
• with Renaissance Hotels. In joining Renaissance Hotels, you join a portfolio of
• brands with Marriott International. Be where you can do your best work,
• begin your purpose, belong to an amazing global  team, and become the best
• version of you.