Demand Generation Manager

Job Title: Demand Generation Manager

Location: Remote (US Based Only)

• We cannot sponsor or transfer any visas, of any kind now or in the future

(ex. OPT, EAD, H1B, H4, etc.)

• Estimated salary range: Base - $95,000 to $110,000
• The salary offered for this position will be based on a candidate's

experience and skill demonstrated during interviews and other evaluations

Position Overview

• We're looking for a craft-driven demand generation marketer to lead demand
• generation for OcientAIQ across digital acquisition, website conversion, and
• lifecycle marketing, turning digital, search, paid, and nurture programs into
• qualified pipeline.

• In this role, you'll collaborate closely with Sales, Business Development,
• Solutions, RevOps, Product, Content, Communications, and the broader Growth
• Marketing team to understand who we're trying to reach, what matters to those
• buyers, and how digital and direct marketing can best drive repeatable growth.

Responsibilities

• Digital Acquisition and Discoverability
• Own SEO and AEO (answer engine optimization) strategy and execution in

• partnership with our Content team and agency. That includes keyword and topic
• strategy across telecom, AdTech, financial services, and the public sector,
• improving technical SEO, and staying ahead of how search is shifting toward
• AI-driven answer engines.

• Own paid search, paid social, and remarketing across Google and LinkedIn.

• You'll manage budget, audiences, testing, optimization, and our agency
• partners against results.

Strategy and GTM Alignment

• Partner with Sales, Business Development, and GTM leads to understand the

• buyer journey by vertical, and shape how demand gen campaigns and programs
• support pipeline goals.

• Help determine the right mix of audiences, channels, content marketing, and

offers for the buyers we're trying to reach.

• Use performance data to make recommendations on where we should invest more,

where we should adjust, and what we should test next.

• Communicate plans, results, and recommendations across Sales, Business

• Development, Solutions, RevOps, Product, Content, Communications, and the
• broader Growth Marketing team.

Audience and List Strategy

• Build and maintain the audiences behind our campaigns, including

• segmentation, target lists, lookalikes, remarketing audiences, and intent
• signals, so we're reaching the right people with the right programs.

• Partner with Marketing Operations to keep our database healthy and our

targeting data reliable as it grows.

Website Conversion

• Own conversion rate as a metric, in partnership with Marketing Operations and

Content.

• Own and optimize the core conversion levers – gating, forms, calls to action,

and conversion paths – identifying opportunities to improve as we scale.

• Build and scale repeatable frameworks and playbooks for conversion

optimization that flex across our key verticals and regions.

• Continuously test landing pages, messaging, calls to action, and other

• elements of the web experience to understand what actually improves
• conversion.

Lifecycle Marketing: Email, Nurture and Webinars

• Own the email and nurture program end-to-end, from architecture and strategy

through hands-on execution and optimization.

• Build and optimize HubSpot workflows, lists, forms, audience segmentation,

• email campaigns, and always-on, re-engagement, post-event, and recycled-lead
• nurture programs.

• Own email segmentation, deliverability, engagement, and the nurture paths

• that move people from an initial interaction toward a qualified conversation,
• partnering with Business Development and RevOps to support effective handoffs
• and follow-up.

• Regularly test and improve subject lines, messaging, calls to action,

audiences, and cadence based on performance data.

• Partner with Content and Field & Events on webinar strategy and execution as

a core lifecycle and demand generation channel.

Campaigns and Measurement

• Own the strategy, planning, and end-to-end execution of integrated demand

• campaigns for your channels – including day-to-day budget management and
• flighting within your allocated spend – coordinating with our account-based,
• field and events, and content teams.

• Provide the digital and lifecycle layer – landing pages, email flows, paid

• support, and tracking – that plugs into campaigns led by other teams, such as
• ABM account pushes and field & events programs.

• With Marketing Operations owning the underlying reporting and attribution

• infrastructure, own digital-sourced pipeline contribution, cost per lead and
• channel performance – interpreting the numbers and directing where we invest
• more, adjust, or cut.

• Report on channel and campaign performance weekly, with a monthly summary on

pipeline contribution and ROI to inform leadership updates.

• Turn campaign and channel performance into market intelligence – what's

• working, what's not, and how we improve – then proactively partner with
• Sales, Business Development, Product, and other teams to act on it: sharing
• insights, drafting new test messaging, and adjusting the mix.

• Test and evaluate new platforms and channels as we grow, including tools like

G2 and other intent or review-based platforms.

Ideal Qualifications

• Four to seven years in B2B demand generation, with at least two years owning

paid media, SEO, or both directly — not just briefing an agency.

• Experience taking a business or pipeline goal and figuring out the demand

• generation strategy behind it — who to reach, where to reach them, what to
• put in front of them, and how to measure whether it's working.

• Hands-on HubSpot experience is required: workflows, lists, forms,

• segmentation, email. Working knowledge of Salesforce and how the two talk to
• each other.

• Experience building nurture programs from scratch, with a clear grasp of the

difference between a sequence and a lifecycle.

• Comfort with complex, high-value enterprise sales cycles and technical

buyers.

• Hands-on experience using AI tools in your day-to-day marketing work, whether

that's research, campaign development, analysis, optimization, or execution.

• Demonstrated experience using data and experimentation to interpret

• performance, develop informed hypotheses, test ideas and recommend next
• steps.

• Strong written and verbal communication, with the ability to brief agency

• partners, develop compelling campaign messaging, and present plans and
• results to stakeholders across the business.

• A collaborative, cross-functional working style, with experience partnering

• closely with Sales, Business Development, RevOps, and content rather than
• working in a silo.

An Exceptional Candidate Will Have

• Experience marketing to telecom, AdTech, financial services, or the public

sector.

• Experience marketing infrastructure software, data platforms or AI

technologies.

• Familiarity with intent data platforms and tools like G2.