Senior Product Marketing Manager

COMPANY OVERVIEW

• Function was founded with a singular focus: empower you to live 100 healthy
• years. We’re doing that by using the best available technology to make sure
• people don't suffer or die a preventable death. Function has been recognized as
• one of Fast Company’s Most Innovative Companies of 2024
• [https://www.fastcompany.com/91040051/function-health-most-innovative-companies-2024],
• and is venture-backed by Andreessen Horowitz (a16z)
• [https://a16z.com/announcement/investing-in-function-health/]. Hundreds of
• thousands of members have joined Function to take control of their health. We
• are growing our team and seeking out world-class talent that deeply believes in
• our mission to positively impact global health, has a relentless bias toward
• action and a growth mindset. Function fosters a collaborative and dynamic
• environment, where every day we are building the future.

ROLE

• Function is building the ultimate personal health operating system, right as the
• category itself is taking shape. We're scaling fast, backed by $450M in new
• growth financing, and the biggest bets about what Function becomes are still
• being made.

• Product Marketing sits at the center of that story: turning what we build into
• the reason people act. We're hiring one Senior Product Marketing Manager who can
• own high-impact work across all of it, not scoped to a single lane. You'll go
• wherever the business needs a driver most, and take full ownership of whatever
• that is.

KEY RESPONSIBILITIES

• Positioning & messaging
• Build positioning and messaging from scratch for products, features, or

categories that don't have one yet, with minimal guidance.

• Set clear tradeoffs and differentiation so Marketing, Content, Support, and

other core functions are all telling the same story.

• Translate what the product does into value members actually care about, and

know when that story needs to change.

GTM execution

• Own GTM strategy and execution for complex, multi-surface launches, not just

• individual campaigns, with the goal of increasing retention and member
• growth.

• Set the learning agenda for each launch, and build playbooks the team can

reuse so the process gets better over time.

• Manage cross-functional stakeholders and timelines from kickoff through

retro.

Insight & research

• Make sure market, competitive, and member insight actually shape product and

GTM decisions.

• Bring a point of view to research, working closely with UXR.

Data & measurement

• Define and own the success metrics for your GTM initiatives, and connect them

clearly to business outcomes (member growth, retention, winback, etc).

• Set metrics before launch, not after, and hold yourself accountable to them.

Cross-functional influence

• Drive alignment at the PM, Brand, and leadership level, influencing people

without needing formal authority to do it.

• Represent Product Marketing to external partners with the same care you'd

bring to any internal relationship.

How you'll operate

• Move fluidly across whichever area of the business needs a driver most. This

• role exists because there's more high-impact work right now than there are
• dedicated owners for it.

• Stay comfortable in ambiguity, and manage up proactively as priorities shift.
• Be direct with cross-functional partners, and escalate blockers instead of

sitting on them.

QUALIFICATIONS/SKILLS

• 5+ years in product marketing or similar function, with extensive experience

• in DTC and real ownership of GTM strategy for at least one major product
• area.

• Experience building positioning and launch strategy from zero, ideally for a

new product, category, or major relaunch.

• Partnership or co-marketing experience: you've represented your company

externally, not just internally.

• Strong measurement instincts: you define success metrics before launch and

hold yourself to them after.

• Direct, clear communicator who drives cross-functional alignment at the

PM/Brand/VP level without formal authority.

• AI-native mindset: you use AI tools (Claude, ChatGPT, or equivalent) as a

genuine force multiplier in all that you do.

• Experience in health, wellness, or another high-trust consumer category is a

plus.

• Your dedication to these responsibilities will directly contribute to the
• success of our platform and the satisfaction of our users. We are looking for a
• proactive, skilled, and forward-thinking individual to join our team and help
• shape the future of our services.

To be a strong fit, you embody our Core Values:

• * Ruthless Prioritization:
• We don’t let perfect get in the way of progress.
• We move quickly to drive value, not perfection.
• We prioritize what drives impact.
• We never compromise on standards of excellence.
• Member-First, Always:
• We design and deliver like we’re caring for someone we love.
• We create calendar, actionable, human experience.
• We prioritize responsiveness, peace of mine, and outcomes.
• We empower members with truth, clarity, and care.
• One Team, Moving Fast:
• We are aligned in purpose, prioritization, and speed.
• We gather diverse perspectives to make informed decisions.
• We clear paths for each other and move fast together.
• We communicate clearly and respectfully, rallying around shared goals.
• Radical Ownership, Relentless Execution:We don’t just ship– we own outcomes

and drive results.

• We act with urgency and precision
• We anticipate, initiate, and follow through.
• We meet challenges with grit and pragmatism.
• We embrace new tech to deliver better outcomes.
• Mission Over Ego:We are ruthlessly aligned to our meission– and leave ego

at the door.

• We disagree and commit.
• We don't tolerate politics or withholding information.
• We operate with honesty, transparency, and respect.
• Sustained Integrity in Every Detail: We earn trust by obsessing over

accuracy, quality, and clarity in everything we do.

• We prioritize clinical precision– data must be right.
• We sweat the details because outcomes depend on them.

WHY YOU'LL LOVE WORKING WITH US

• As a Senior Product Marketing Manager, you'll have the opportunity to make
• meaningful contributions within a fast-growing company helping people live 100

healthy years. You'll also have access to

• Base: Up to $186,000 (Flexible depending on location and interview

performance)

• Stock options
• Comprehensive health, dental, and vision plans for you and your family
• Flexible work environment
• Team off-sites and wellness initiatives
• Competitive vacation policy
• A culture that emphasizes continuous learning and personal growth

• Important Notice: Legitimate communication from the Function Health team will
• always come from an email address ending in @functionhealth.com. Function Health
• will never request personal information such as banking details or payment
• during the hiring process. Please be cautious of communications or job offers
• that come from other email domains, instant messaging platforms, or unsolicited
• calls. If you ever have doubts about the legitimacy of a communication, please
• reach out to us directly at talent@functionhealth.com
• [talent@functionhealth.com].