Marketing Manager

• The Marketing Manager oversees assigned activities in the marketing department
• and is responsible for the creation of innovative marketing strategies that will
• build all Founders Property Management brands, leading to increased revenue,
• awareness, respect, and relevance among the business’s target audience. The
• Marketing Manager possesses tremendous leadership and communication skills and
• has proven success in innovative and traditional campaigns across the broad
• spectrum of present-day marketing channels.

• The Marketing Manager is a ground-breaking leader with creative, strategic, and
• financial acumen coupled with strong business intellect necessary for taking the
• business to the next level. The Marketing Manager is also an experienced
• marketer who is able to lead and drive branding and marketing efforts in order
• to increase and build on the business/brand’s growth and awareness targets.

• Collaborate with senior leadership to develop corporate marketing

strategies.

• Provides leadership and oversees all activities and performance within

• the marketing operations, which includes, but is not limited to, Public
• Relations, Content, SEO, SEM, Performance Marketing, CRM, and Brand Marketing in
• order to meet company goals and objectives.

• Promote corporate business, trends, and strategies with internal and

external stakeholders.

• Grow and manage the marketing team as workload requires. This includes

supervising the activities of the marketing team, preparing annual performance

reviews, and making appropriate salary and staffing recommendations.

• Provide leadership and actively contribute to the development of the

marketing budget.

• Develop and maintain brand guidelines, and ensure that brand

• positioning, messaging, voice, and aesthetic are expressed consistently and with
• integrity across all brand activities, including website, advertising, social
• media, and email marketing campaigns.

• Develop and implement corporate brand and marketing events and

activities.

• Utilize data to track brand and marketing effectiveness to generate

better return on investment (ROI) and provide insights that can lead to

effective business strategies and decisions.

• Responsible for KPI development and presenting accurate, insightful

campaign analysis to drive decision-making throughout the organization,

including transparent reporting on a monthly basis

• Lead external communication efforts, including press releases and

proposal/bid development.

• Maintain corporate print and digital collateral materials, including

company website.

• Oversee company Social Media Accounts & Online Reputation
• Manage editorial calendar, writing and producing original and timely

content in collaboration with staff.

• Support employee-facing initiatives, including employee branding

• materials, employee communications, and employee social, educational, and
• philanthropic events.

• Provide market research and recommendations for new Real Estate

Development Projects.

• Develop and implement marketing plans for new and existing projects in

collaboration with project leads.

• Assist with the design and launch of marketing websites for new

developments and acquisitions.

• Work with internal teams to escalate and respond to comments/complaints

on all platforms.

• Develop and manage the budget required to meet demand generation goals

and lead the effective prioritization of tactical initiatives and capacity

planning

• All other duties as assigned

To perform the job successfully, an individual should demonstrate the following

competencies

Analytical - Collects and researches data.

• Problem Solving - Identifies and resolves problems in a timely manner; Gathers
• and analyzes information skillfully.

• Written Communication - Writes clearly and informatively; Edits work for
• spelling and grammar; Varies writing style to meet needs; Presents numerical
• data effectively; Able to read and interpret written information.

• Organizational Support - Follows policies and procedures; Completes
• administrative tasks correctly and on time; Supports organization's goals and
• values.

• Adaptability - Adapts to changes in the work environment; Manages competing
• demands; Changes approach or method to best fit the situation; Able to deal with
• frequent change, delays, or unexpected events.

• The physical demands described here are representative of those that must be met
• by an employee to successfully perform the essential functions of this job.
• Reasonable accommodations may be made to enable individuals with disabilities to
• perform the essential functions. Regular attendance at work is an essential
• function for the employee to complete daily tasks at the property site as well
• as interaction with prospective clients, vendors, residents, and employees on a

daily basis

• Employee is regularly required to sit; Use hands to finger, handle, or feel;
• Reach with hands and arms; Talk and hear; Employee can occasionally lift up to
• 25 pounds.  Walk the property to show units, manage employees, inspect grounds,
• and ensure the appearance of the property is maintained.

• Specific vision abilities required by this job include Close vision; Distance
• vision; Peripheral vision; Depth perception; Ability to adjust focus;

Employee is frequently indoors in a temperature-controlled environment.

• To perform this job successfully, an individual must be able to perform each
• essential duty satisfactorily and have the ability to work a consistent
• schedule. The requirements listed below are representative of the knowledge,
• skill, and/or ability required. Reasonable accommodations may be made to enable
• individuals with disabilities to perform these functions.